Mary-Jo Ryder
Kew,Australia
Summary
Highly reliable, innovative, and motivated business Director with leadership experience across retail, online and property management/real estate industries. Creative and sales-driven with a strong ability to negotiate contracts and maintain effective relationships with internal and external stakeholders. Strong interpersonal skills combined with efficient organising and marketing skills, managing self-owned businesses for over 10 years. Proficient in business operations and analysing customer needs to increase brand awareness and overall sales. Extensive experience in developing and maintaining strong business relationships, emphasizing effective communication, trust building, and a dedicated commitment to consistently surpassing client expectations, resulting in long-term partnerships and consistently high client satisfaction levels. Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
30
30
years of professional experience
Work History
Creative Director/Founder
ELSKER & LYS
2019.05 - 2023.09
- As a seasoned entrepreneur, adept in business development, excelling in nurturing enduring relationships while strategically driving financial growth, ensuring sustained success for the business
- Developed and executed successful E-Commerce store via Shopify for high-end fashion products
- Build effective relationships with internal/external stakeholders to maintain a strong network of contacts
- Negotiate contracts and services to meet budget requirements with offshore suppliers in Indonesia
- Evaluated social media campaigns including cost per click, acquisition cost and website conversion rates
- Forecast quarterly sales, review performance data and develop strategies to encourage repurchases
- Oversee service staff, designers, photographers and outside agencies to optimize projects and targets.
Sales and Marketing Executive- Part Time
Total Fitouts
2018.07 - 2021.04
- Successfully spearheaded business development initiatives within the Commercial Fitout sector, driving substantial growth by cultivating strategic partnerships, identifying new market opportunities, and implementing innovative solutions to elevate market presence and achieve exceptional financial outcomes
- Generate leads and identify potential clients through networking and other lead generation activities
- Develop and maintain strong relationships for future transactions and projects
- Collaborate with the sales team to create compelling proposals and presentations for clients
- Build and maintain strong relationships with existing and potential clients
- Provide excellent customer service to ensure client satisfaction and loyalty
- Address client inquiries, concerns, and feedback in a timely and professional manner
- Develop and implement comprehensive marketing strategies to promote the company's commercial building services
- Utilize digital marketing, social media, and traditional marketing channels to enhance brand visibility and reach target audiences
- Working closely with the project management, design, and construction teams to ensure seamless communication and project delivery
- Collaborate with internal teams to gather insights and enhance the overall customer experience.
Creative Director/Founder
FRENCH SODA AUSTRALIA
2009.01 - 2018.12
- As a seasoned entrepreneur, adept in business development, excelling in nurturing enduring relationships while strategically driving financial growth, ensuring sustained success for the business
- Responsible for managing over 300 wholesale accounts across both Australia and New Zealand
- Effectively negotiated ongoing contract with David Jones to stock French Soda products in stores across Australia.
- Demonstrate exceptional customer service, assist with enquiries and promote loyalty programs
- Supervise design/production staff developing innovate designs for collections within tight deadlines
- Calculate monthly projections and measure actual sales performance against original forecasts
- Accountable for negotiating terms and conditions of sales, in addition to resolving disputes and returns.
Retail Centre Manager & Commercial Office Tower
KNIGHT FRANK AUSTRALIA
2003.07 - 2008.04
- Led strategic business development initiatives to drive exponential growth in the retail property management sector, leveraging innovative strategies to attract new clients, expand service offerings, and cultivate long-term partnerships, resulting in substantial increases in market share and profitability
- Responsible for leading and managing retail complex centres and office tower buildings in Melbourne
- Reporting to landlords in the Asia-Pacific region; generating significant cost savings with budget forecasts
- Oversee various departments including Marketing, Facilities Maintenance, Accounts and Administration
- Negotiate rental reviews, market reviews, concluding leasing deals and store placements within centre
- Liaise with property lawyers with adherence to Retail Leases Act and Retail Tenancies Act regulations
- Prepare Heads of Agreements, Disclosure statements, Insurance liabilities and legal documentation
- Responsible for the daily management of rental reviews, market reviews and tenant enquiries.
Assistant Asset Manager
PROPERTY ACQUISITION AND REAL ESTATE MANAGEMENT
2002.08 - 2003.06
- Arrange for tenders for refurbishment work and maintenance contracts, coordinating contractors
- Manage property compliances with adherence to changing codes and regulations; informing tenants
- Collaborate effectively with property managers and administration staff to achieve cohesive objectives.
- Enhanced asset management efficiency by streamlining processes and implementing new software tools.
Corporate Senior Property Manager
MARSHALL WHITE REAL ESTATE
2000.03 - 2002.08
- Provide tailored real estate services to clients across a portfolio of over 800 high end properties
- Drive continuous improvement of service, enhancing productivity and improving sales opportunities
- Initiate and execute tenant lease renewals from start to finish, including market recommendations
- Accountable for overseeing and negotiating new leases, lease contracts and arrears management
- Liaise with owners and tenants regarding maintenance and rental issues, enquiries and documentation
- Liase with contractors on repairs and maintenance to all properties within the portfolio.
Senior Property Manager
O'Donoghues First National Real Estate
1994.03 - 2000.03
- Provide tailored real estate services to clients across a portfolio of over 900 properties
- Accountable for overseeing and negotiating new leases, lease contracts and arrears management
- Liaise with owners and tenants regarding maintenance and rental issues, enquiries and documentation
- Advised clients on market trends and property values, resulting in the successful purchase of a property at the optimal price
- Liase with contractors on repairs and maintenance to all properties within the portfolio.
Education
Certificate IV in Business Estate Agency Practice -
RMIT
Melbourne, VICReal Estate Cert IV -
Entry Education
MelbourneVCE Completion -
Loreto Mandeville Hall
Toorak, VICSkills
- Business Operations
- Negotiation
- Project Management/ Refurbishment
- Management
- Sales
- Coordinating
- E-Commerce
- Performance Analysis
- Property /Asset Management
- Client Relationship Management
- Lease Contracts/ Leasing
- Marketing Strategies
- Shopify
- Operations
- Social Media Campaigns
- Business Development
References
Andrew Hines
Director
Kay and Burton
ahines@kayandburton.com.au
0400 630 630
Jane Campbell
Director
Frank Dowling Real Estate
jane@frankdowling.com.au
0411 029 926
Alison Crimp
Asset Manager
Salta Properties
alison.crimp@salta.com.au
0423 141 244
Interests
Pilates, Fitness, Skiing, Travel, Fashion, Architecture and Interiors & spending time with my children.
Timeline
Creative Director/Founder
ELSKER & LYS
2019.05 - 2023.09
Sales and Marketing Executive- Part Time
Total Fitouts
2018.07 - 2021.04
Creative Director/Founder
FRENCH SODA AUSTRALIA
2009.01 - 2018.12
Retail Centre Manager & Commercial Office Tower
KNIGHT FRANK AUSTRALIA
2003.07 - 2008.04
Assistant Asset Manager
PROPERTY ACQUISITION AND REAL ESTATE MANAGEMENT
2002.08 - 2003.06
Corporate Senior Property Manager
MARSHALL WHITE REAL ESTATE
2000.03 - 2002.08
Senior Property Manager
O'Donoghues First National Real Estate
1994.03 - 2000.03
Certificate IV in Business Estate Agency Practice -
RMIT
Real Estate Cert IV -
Entry Education
VCE Completion -
Loreto Mandeville Hall
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