MARY MARTIN
Marketing Director
Sydney,NSW
Summary
Results-driven marketing professional with extensive experience in developing and executing B2B and B2C marketing strategies. Well versed at leading cross-functional teams, collaborating with senior executives and stakeholders. Sound leadership abilities combined with excellent communication and analytical skills.
Overview
24
24
years of professional experience
4
4
years of post-secondary education
Work History
Director, Enterprise Marketing
SUSE
Sydney, AU
12.2022 - Current
- Maintain close and transparent stakeholder relations on key marketing metrics against key performance indicators (KPIs), including but not limited to marketing attribution, customer lifetime value.
- Collaborate with field, channel and product marketing, sales development reps (SDRs) and account executives with the right data insights that informs next best steps to accelerate pipeline movement at scale to achieve business revenue growth.
- Together with revenue growth and marketing operations and data excellence teams, support management of data governance, stewardship, and taxonomy.
- A steady year on year pipeline to opportunity growth xx% has been achieved, with an xx% increase in conversions.
Head of Marketing APAC
SUSE
Sydney, NSW
07.2020 - 11.2022
- Led a diverse and talented team of field, partner, and channel marketers, where together a phenomenal increase of 500% in demand generation was achieved consecutively, with inside sales teams achieving increase in conversion rates from 1% to 9% within the first six months.
- Re-established marketing strategies and enablement with partner executives for value added resellers, distributors, channel partners, cloud and hardware service providers (through and with).
- Achieved a first positive eNPS across APAC for our CMO team in the first year with 90% retention of all teams across three years.
- Conducted and evaluated market research to adjust APAC's marketing strategy to meet changing market and competitive conditions.
- Maintained alignment with SUSE executive leaders to ensure ongoing collaboration for smooth forecasting.
Head of Marketing (SMB ERP) APAC
SAP
Sydney, AU
12.2018 - 06.2020
- Partnered closely with APAC's Regional Commercial Sales leaders to build joint go-to-market (GTM) strategies with focus partners, from value added resellers, distributors to alliance partners.
- Managed a centralized budget produced x5 pipeline growth year on year which emphasized long ter partner business and relationship goals.
- Supported campaign activation and guidance across all joint marketing initiatives.
- Managed a centralized partner community platform to enable partners with direct access to SAPs campaigns and enablement assets, as well as data and analytics to make informed choices.
Senior Marketing Manager ANZ
SAP
Sydney, NSW
05.2017 - 11.2018
- Led the marketing strategy and execution for global channels and mid-market business generating pipeline (net new business) through integrated and tactical campaigns, while focusing on accelerating funnel.
- Worked closely with partner executives on key channel partners and alliances supporting and guiding marketing initiatives, return on investment (ROI) of marketing development funds (MDF) and against key performance indicators (KPIs).
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
Customer Communications Manager (Contract)
TELSTRA
Sydney, AU
06.2015 - 12.2016
- Managed communications of multiple high-profile product exits and customer migrations impacting millions of Australians' services; across consumer, small medium business, and enterprise divisions.
- Helped in the redeveloped customer migration strategy for Enterprise partners based on updated communications, multi-channel marketing processes, data led analysis and data governance.
- Highlight: Developed, introduced, and launched a successful event for the Prime Minister’s Olympic Dinner as part of a company first, Crowd Sourcing exercise.
Account Director, Senior Account Manager
Digital Generation
Sydney & Dubai
01.2000 - 10.2008
- Marketing and communications agency specializing in providing services to clients based in Australia, UK and UAE.
- Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
- Applied business and marketing knowledge to develop briefs and pitches for customer projects.
- Contributed to annual revenue goals by selling new services and developing new accounts.
- Managed 4 key global accounts with an average tenure of 3 years.
Education
Mini MBA - Marketing Management And Research
UNSW Business School
Sydney, NSW 09.2016 - 11.2016
Bachelor of Arts - Business Administration And Management
University of Sydney, Technology
Sydney 03.1995 - 10.1998
Skills
Interpersonal and executional leadership
Stakeholder and executive relations
Data and numbers driven performer
Exception organisational skills
Agile and results obsessed
Timeline
Director, Enterprise Marketing
SUSE
12.2022 - Current
Head of Marketing APAC
SUSE
07.2020 - 11.2022
Head of Marketing (SMB ERP) APAC
SAP
12.2018 - 06.2020
Senior Marketing Manager ANZ
SAP
05.2017 - 11.2018
Mini MBA - Marketing Management And Research
UNSW Business School
09.2016 - 11.2016
Customer Communications Manager (Contract)
TELSTRA
06.2015 - 12.2016
Account Director, Senior Account Manager
Digital Generation
01.2000 - 10.2008
Bachelor of Arts - Business Administration And Management
University of Sydney, Technology
03.1995 - 10.1998