MARY MARTIN
Drummoyne,NSW
Summary
Encouraging marketing leader and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
21
21
years of professional experience
Work History
DIRECTOR, GLOBAL ENTERPRISE MARKETING
SUSE
12.2022 - Current
- Led stakeholder relations within Global Revenue Growth and Operations team, focusing on essential marketing metrics and performance indicators including attribution and CLV
- In sync with sales and wider marketing, provided essential data and insights to guide ABM strategies, culminating in unified customer approach for critical accounts
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations
- Delivered 12% growth in key accounts and contributed to uplift on average deal size
- Partnered with data excellence teams to ensure effective data governance, stewardship, and classification
MARKETING DIRECTOR – APAC
SUSE
08.2020 - 12.2022
- Guided, supervised, and coached team of marketing managers, cultivating culture of innovation and excellence
- Enhanced awareness and market presence of SUSE across key segments (Enterprise, SMB, Startups, Public Sector) through strategic marketing initiatives to meet goals and KPIs
- Launched thought leadership initiatives like SUSE CIO executive series in collaboration with analysts from IDC, Gartner, and Forrester, bolstering credibility and brand visibility
- Launched partnership program with cloud providers, boosting portfolio by 25% and driving 20% revenue growth in first year
- Implemented market planning and metrics, increasing pipeline conversion from 0.91% to 3.1%, exceeding 2.75% target
- Collaborated effectively with sales, technical teams, and global marketing counterparts, ensuring achievement of annual performance goals.
HEAD OF MARKETING (SAP BusinessOne and SAP Business ByDesign) - APAC
SAP
11.2018 - 07.2020
- Successfully achieved annual performance goals by empowering partners with mix of digital and field marketing initiatives, seminars, and other marketing activities, enhancing their brand and customer engagement
- Led renowned APAC SMB Innovation Summit, which attracted over 2,000 attendees and with year-on-year increase in participation
- Managed specialized platform for SMB channel partners, with access to SAP campaigns and analytics, maintaining brand standards, and promoting sales and marketing excellence
- Developed and implemented outreach strategies for SAP's direct sales teams, optimizing email tactics that were later adapted into twenty-six languages
- Created over four hundred regional customer stories, significantly enhancing branding efforts and supporting marketing funnel.
SENIOR MARKETING MANAGER – ANZ
SAP
12.2017 - 11.2018
- Spearheaded marketing strategies to hit KPIs for global channels and general business targeting mid-market SMEs, driving pipeline growth through integrated and field marketing campaigns
- Actively collaborated with key partner and alliance executives, optimizing marketing initiatives as part of agile go-to-market plans, return on investment (ROI) from marketing development funds (MDF), to align with mutual pipeline and revenue objective
- Designed and executed partner-led go-to-market strategy that doubled sales pipeline and increased ROI on marketing development funds
- Represented marketing in forecasting and Quarterly Business Review (QBR) meetings, presenting detailed reports and insights to inform strategic decisions and planning
SENIOR CUSTOMER COMMUNICATIONS MANAGER (CONTRACT)
Telstra
06.2015 - 12.2016
- Managed communications of high-profile product exits and customer migrations impacting millions of Australians' services across consumers, small medium businesses, and enterprises
- Assisted in redeveloping of customer migration strategy for Enterprise partners based on centralized hub with asset repository, ongoing communications, and data-led insights
- Introduced event manager Application for Prime Minister's Olympic Dinner as part of company's first crowdsourcing exercise
ACCOUNT DIRECTOR
Digital Generation
01.2003 - 11.2013
- Formerly known as Media Gallery, established full-service marketing and communications agency before it was acquired in 2007
- Services covered marketing and communications strategies to meet business objectives and goals from public relations to digital advertising solutions and content development.
- Clients included Property Council of ANZ/NZ, KPMG, Blackmores, Chevron, Origin Energy, Savills plc (UK), Burj Khalifa (UAE), Nakheel (UAE).
Education
Bachelor of Business Administration -
University of Technology
AIM Director Certificate -
Australian Institute of Management
Design Thinking Principles -
UNSW Business School
Leadership Essentials -
Neil Meyrick
Media Buyer/Planner -
Australian Association of National Advertisers
Skills
- Team Development
- Rapport & Relationship Building
- Strategic Planning Development
- Market Research & Trend Analysis
- Digital & Field Marketing
- Account Based Marketing (ABM)
- Thought Leadership
- Partner Marketing
- Data & Analytics
- Marketing Operations
- Customer Relationship Management (CRM)
- Budgeting & Expenditures
References
Provided Upon Request
Timeline
DIRECTOR, GLOBAL ENTERPRISE MARKETING
SUSE
12.2022 - Current
MARKETING DIRECTOR – APAC
SUSE
08.2020 - 12.2022
HEAD OF MARKETING (SAP BusinessOne and SAP Business ByDesign) - APAC
SAP
11.2018 - 07.2020
SENIOR MARKETING MANAGER – ANZ
SAP
12.2017 - 11.2018
SENIOR CUSTOMER COMMUNICATIONS MANAGER (CONTRACT)
Telstra
06.2015 - 12.2016
ACCOUNT DIRECTOR
Digital Generation
01.2003 - 11.2013
Bachelor of Business Administration -
University of Technology
AIM Director Certificate -
Australian Institute of Management
Design Thinking Principles -
UNSW Business School
Leadership Essentials -
Neil Meyrick
Media Buyer/Planner -
Australian Association of National Advertisers
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