Marketing Specialist
Shaanxi Financial Holding Property Management Co., Ltd.
01.2023 - Current
Hi, I’m
Mary Zhao
Brisbane,QLD
Summary
Results-driven marketing professional with a proven track record in digital advertising, social media management, and e-commerce marketing. Demonstrated expertise in brand promotion, market research, and executing successful campaigns across various platforms including Google, Facebook, and TikTok. Adept at engaging customers, planning events, and optimizing Shopify to drive sales and foster business growth.
Education
University of QueenslandBrisbane, QLD
Master of Business from International Business & Advertisement
11-2025
Xi'an University of Finance And EconomicsCHINA
Bachelor Degree from Economics in International Economics and Trade
06-2022
Skills
- E-Commerce Operations
- Digital Marketing & Advertising
- Event Planning & Public Relations
- Customer Service & Account Management
- Project & Research Management
Work History
Eclicktech (SZ:301171)
E-commerce Account Manager
07.2022 - 01.2023
Job overview
- Cross-Border E-Commerce & Advertising Insights: Gained insight into the entire operational process of the cross-border e-commerce industry and understood the market dynamics and media trends of the cross-border advertising industry, including in-depth research on Facebook, Google, TikTok, thereby producing multiple channel introduction documents and passing the Google Advertising Certification Examination.
- Customer Service & Account Management: Collaborated with team members to respond to daily customer needs, including answering account-related questions, dealing with account complaints, top-ups, violation handling, policy explanations, etc., as well as conducted multiple live streaming to explain the Facebook advertising account opening process.
- Shopify Development & Strategy: Took the lead in building Shopify website and advertising,delved into the customer pain points of independent websites and gave valuable suggestions.
Shaanxi Financial Holding Property Management Co., Ltd.
Marketing Specialist
01.2023 - Current
Job overview
- End-to-End Event Planning & Execution: Successfully planned and organized a series of events, including the Lantern Festival, Women's Day, Dragon Boat Festival, and a table tennis league. Independently handled proposal writing, material procurement, coordination with personnel, and event hosting. Managed post-event promotion and summary to ensure smooth execution and positive feedback.
- Research Project Contribution: Participated in the provincial research project "Research on Deepening Youth Theoretical Learning Enhancement Program", successfully completing the project, demonstrating strong research and project management skills.
- Media Operations & Event Hosting: Served as the host for the 2023 annual meeting, wrote promotional articles for the official WeChat account to support event publicity and public relations, showcasing excellent media operations and hosting abilities.
Self-Employed Taobao Store
Owner
09.2019 - 01.2020
Job overview
- Full-process Management : Independently handled product selection, optimized product detail pages, conducted data analysis, and managed customer service and daily operations.
- Enhancing User Experience : Improved customer conversion rates by optimizing page design and product descriptions, while providing personalized customer service to boost repeat purchases.
- Marketing & Promotion : Implemented online marketing strategies, including social media promotion and discount campaigns, to increase brand exposure, attract new customers, and drive sales.
Languages
English
Full Professional
Chinese
Native or Bilingual
Timeline
E-commerce Account Manager
Eclicktech (SZ:301171)
07.2022 - 01.2023
Owner
Self-Employed Taobao Store
09.2019 - 01.2020
University of Queensland
Master of Business from International Business & Advertisement
Xi'an University of Finance And Economics
Bachelor Degree from Economics in International Economics and Trade
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