MARYAM ASGHAR
Atwell,WA
Summary
Creative Digital Marketing Specialist with a strong foundation in Meta Ads, social media management (Facebook, Instagram, TikTok, LinkedIn), and marketing campaign optimisation. Skilled in client communication, quality control, and leveraging data-driven insights to enhance strategies. Eager to further develop expertise in SEO, Google Ads, and content creation while contributing to impactful digital marketing campaigns.
Overview
1
1
year of professional experience
Work History
Digital Marketing Strategist
CONPIX
09.2023 - 12.2024
- Conducted 5+ personalised strategy sessions with Australian health, environmental and property clients, identifying niche industry goals and crafting tailored digital marketing roadmaps.
- Optimised and scaled paid social media campaigns on Meta Ads Manager, achieving a 30% increase in qualified leads and reducing cost-per-click by 20%.
- Wrote engaging SEO-optimised web copy and blogs, directly contributing to a 40% rise in organic website traffic within three months.
- Spearheaded multi-platform campaigns (Facebook, LinkedIn, Instagram) that boosted brand visibility, leading to a 25% increase in audience engagement and follower growth.
- Collaborated with internal stakeholders such as graphic designers, web developers and Google Ads experts to ensure campaign consistency.
- Crafted email newsletters using Vision6 and Mailchimp, increasing open rates by 25%.
- Served as Scrum Master, overseeing team workflows, assigning tasks, and implementing Agile methodology using Jira.
- Led retrospective sessions on Miro, fostering team collaboration and continuous improvement.
Business Operations Intern
Pakistan Telecommunication Company Limited
07.2023 - 08.2023
- Led the design and implementation of employee incentive programs
- Utilised advanced Excel functions to analyse data related to targets met
Education
Bachelors in Finance And Marketing -
Lahore School of Economics
Lahore, Pakistan05-2024
Skills
- Project leadership
- SEO Optimisation
- Digital advertising
- Keyword research
- CRM management
- Google ads
- Meta ads
- Google analytics
- Content strategy
- Competitor analysis
- Viral marketing
- Instagram ads
Timeline
Digital Marketing Strategist
CONPIX
09.2023 - 12.2024
Business Operations Intern
Pakistan Telecommunication Company Limited
07.2023 - 08.2023
Bachelors in Finance And Marketing -
Lahore School of Economics
Similar Profiles
Melissa TidswellMelissa Tidswell
Aboriginal Islander Education Officer at Atwell CollegeAboriginal Islander Education Officer at Atwell College
Gabrielle MitchellGabrielle Mitchell
Veterinary Nurse at Atwell - Aubin Grove VetVeterinary Nurse at Atwell - Aubin Grove Vet
Alastair McDonaldAlastair McDonald
Detective Senior Constable at Western Australia Police ForceDetective Senior Constable at Western Australia Police Force
Ben CrimmingerBen Crimminger
Digital Marketing Strategist/Digital Sales Lead at Post and CourierDigital Marketing Strategist/Digital Sales Lead at Post and Courier
Psalms WhitePsalms White
DIGITAL MARKETING STRATEGIST at Body InstituteDIGITAL MARKETING STRATEGIST at Body Institute