Summary
Overview
Work History
Education
Skills
Certification
ABOUT
Languages
References
Timeline
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MARYI URREGO OSSA

Sydney,NSW

Summary

Performance-driven Marketing Professional with expertise in Google Ads and client relationship management gained at a Google Partner Agency. Successfully helped clients achieve significant online sales growth and sustain strong Google search rankings. Proactively expanded client accounts by identifying and offering new, high-value keywords tailored to their businesses.

Bilingual in English and Spanish. Australian Permanent Resident.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Marketing Coordinator (Adwords Specialist)

Phone Us Today
09.2017 - Current
  • Strategically planned, developed, and optimized Google Ads campaigns for clients, leveraging industry-best keywords to secure top-page rankings and maximize return on investment (ROI).
  • Managed and optimized daily Google Ads accounts, focusing on profitability, enhancing ad rankings, and proactively addressing underperforming campaigns to drive client success.
  • Drove business growth by preparing and executing marketing objectives, consistently achieving weekly budget targets, increasing client acquisition, and generating significant company value.
  • Advised clients on advanced Google advertising features (e.g., Call Buttons, Sitelinks) to expand impressions and attract target customers, effectively promoting their goods and services.
  • Coordinated end-to-end production of advertising creatives with graphic designers, overseeing artwork, copywriting, and media scripting within strict time and budget constraints.
  • Analyzed Google consumer data and industry trends to predict future patterns, develop contingency plans, and inform strategies for continuous company growth and market positioning.

Executive Assistant

Jose Molina Consulting Services
03.2016 - 09.2017
  • Developed and executed comprehensive marketing strategies and campaigns for property investment sales, including advertisement design and multi-platform direction.
  • Collaborated with the Principal to refine marketing strategies based on performance feedback and market competitiveness.
  • Analysed consumer trends and competitor campaigns across various state and territory markets to optimize campaign effectiveness and maintain a competitive edge.
  • Spearheaded the development and promotion of a new Finance Brokerage service, significantly increasing client adoption.
  • Managed and analyzed client data to identify growth opportunities and enhance marketing efforts for business expansion.
  • Built strong client relationships and improved internal operational efficiency, contributing to overall business growth.

Marketing Coordinator

C.I HERMECO S.A (OFFCORSS) Company
03.2013 - 01.2015
  • Spearheaded comprehensive e-commerce sales management, including the creation and execution of online marketing strategies and advertising campaigns for diverse clients.
  • Managed digital marketing initiatives, encompassing website planning and optimization for the 'Boutiques' distribution channel, traffic analysis, and coordinating material production with strict approval processes.
  • Oversaw meticulous management of the marketing calendar for all digital campaigns, news pages, and email communications, ensuring timely execution and alignment with strategic objectives.
  • Conducted continuous monitoring of product stock and inventory, maintaining optimal stock levels and efficiently loading new products to ensure sales targets were met and monthly budgets achieved.
  • Analyzed monthly consumer preferences to strategically curate product offerings and optimize website sales.

Education

Professional Degree - International Business

ESUMER University Institution
MEDELLIN, COLOMBIA
07.2014

Technical Degree - International Commerce

ESUMER University Institution
MEDELLIN, COLOMBIA
11.2012

Advanced Diploma of Marketing and Communication -

GEORGE BROWN COLLEGE
SYDNEY
02.2019

Diploma of Marketing -

AIPE
SYDNEY
09.2016

Business English -

ILSC
SYDNEY
07.2015

Skills

  • Customer relationship management
  • Adaptability to change
  • Decisive execution of plans
  • Relationship building with clients
  • Client needs assessment
  • Independent work proficiency
  • Complaint resolution skills
  • Verbal and written communication
  • Bilingual in English and Spanish
  • Google Ads expertise
  • Campaign optimization strategies
  • Data analysis proficiency
  • Management of marketing calendars
  • Budget Administration

Certification

  • Google Ads Fundamentals- Google Certificate- SYDNEY
  • Google Ads Search- Google Certificate- SYDNEY

ABOUT

I am a hardworking person who is highly motivated, trustworthy and versatile. Marketer passionate about building productive relationships with clients, partners, and team members. New customer expert acquisition who emphasizes a mix of online and offline marketing strategies. I have exceptional interpersonal skills with team members. I will have a positive effect within my role and contribute to a positive and productive work environment. The attributes that I bring to a workplace are my integrity, a hard-working nature and enthusiasm for all tasks. I am customer focused and highly organized with the ability to take initiatives as required to the standards of operation, and to ensure the operations run smooth. Other attributes include: Ability to work in a team. Excellent attention to detail. Ability to set goals and multitask. Ambitious. Reliable and able to meet deadlines. Fast learner. Self-motivated and Proactive. Friendly personality. Tactful. Punctual and flexible. Open minded attitude. Effective listening skills.

Languages

English
Full Professional
Spanish
Native/ Bilingual

References

References available upon request.

Timeline

Marketing Coordinator (Adwords Specialist)

Phone Us Today
09.2017 - Current

Executive Assistant

Jose Molina Consulting Services
03.2016 - 09.2017

Marketing Coordinator

C.I HERMECO S.A (OFFCORSS) Company
03.2013 - 01.2015

Professional Degree - International Business

ESUMER University Institution

Technical Degree - International Commerce

ESUMER University Institution

Advanced Diploma of Marketing and Communication -

GEORGE BROWN COLLEGE

Diploma of Marketing -

AIPE

Business English -

ILSC
MARYI URREGO OSSA