Hi, Iβm
Masoud Ehsani
Senior Engineering Lead | Full-Stack Software & Data Engineer | Cloud & Solution Architect | Innovation Expert
Summary
Experienced IT professional with over 15 years of hands-on experience in software engineering, technical leadership, and strategic project management. Proven track record in driving digital transformation, leading cross-functional teams, and delivering innovative solutions across industries such as travel, finance, and technology. Deep expertise in AI/ML, DevOps, cloud services (AWS, Azure), and modern web development frameworks. Skilled in fine-tuning models, implementing RAG techniques, and prompt engineering for LLMs like GPT. Proficient in agile methodologies, enterprise and solution architecture, and continuous improvement processes. Recognized for exceptional problem-solving abilities, strong communication skills, and a commitment to excellence. Passionate about leveraging cutting-edge technologies to solve complex business challenges and drive organizational growth.
Overview
21
years of professional experience
13
Certifications
Work History
Deloitte
Senior Manager (Senior Engineering Lead)
04.2022 - Current
Job overview
- ππ²π π₯π²ππ½πΌπ»ππΆπ―πΆπΉπΆππΆπ²π:
β’ Led diverse teams in delivering IT consulting, architectural design, and project management services, with a focus on AI solutions, including Generative AI.
β’ Designed and implemented enterprise architectures aligned with business goals, ensuring scalability and performance.
β’ Spearheaded complex system designs, integrating cutting-edge technologies to meet client needs.
β’ Partnered with clients to align projects with strategic objectives, ensuring successful outcomes.
β’ Managed projects, driving business development, and ensuring quality and operational excellence.
β’ Acted as a hands-on leader in implementing RAG techniques and performing prompt engineering for LLMs like GPT.
β’ Championed digital transformation and change management initiatives.
β’ Mentored teams, promoting professional growth and collaboration.
ππ²π ππ°π΅πΆπ²ππ²πΊπ²π»ππ:
β’ Successfully led AI, Generative AI, and architectural design projects, delivering scalable, innovative solutions.
β’ Developed enterprise architectures that improved system integration and supported growth.
β’ Received excellent client feedback for high-quality services and well-designed architectures.
β’ Contributed to revenue growth by securing new opportunities and expanding client portfolios.
β’ Implemented initiatives that improved operational efficiency and enhanced client outcomes.
β’ Demonstrated expertise in LLMs, RAG, architectural design, and enterprise architecture, driving successful implementations.
Transport for NSW
Senior Technical Lead
04.2021 - 04.2022
Job overview
- π’ππ²πΏππΆπ²π πΌπ³ π₯πΌπΉπ²:
Led a team of technical professionals in delivering high-quality technical solutions and architectural designs for transportation projects, ensuring alignment with strategic objectives and industry best practices.
ππ²π π₯π²ππ½πΌπ»ππΆπ―πΆπΉπΆππΆπ²π:
β’ Provided guidance and mentorship to a team of technical professionals, driving project success and fostering a collaborative work environment.
β’ Contributed to architectural designs for transportation projects, ensuring they met strategic objectives and adhered to industry best practices.
β’ Collaborated with cross-functional teams to ensure seamless integration of technical solutions with overall project goals.
β’ Ensured the technical feasibility and scalability of solutions, while maintaining a focus on innovation and efficiency.
ππ°π΅πΆπ²ππ²πΊπ²π»ππ:
Successfully led the team in delivering high-quality technical solutions, resulting in improved transportation services and infrastructure.
Finstro
Engineering Team Lead / Lead Cloud Architect
04.2020 - 04.2021
Job overview
- π’ππ²πΏππΆπ²π πΌπ³ π₯πΌπΉπ²:
Led the engineering and cloud architecture teams, driving the development and coordination of cloud and software architecture and strategy. Focused on application and infrastructure planning, testing, and development, while maintaining CI/CD pipelines and implementing automation.
ππ²π π₯π²ππ½πΌπ»ππΆπ―πΆπΉπΆππΆπ²π:
β’ Led Cloud and DevOps teams to develop and coordinate cloud and software architecture and strategy.
β’ Oversaw application and infrastructure planning, testing, and development to ensure alignment with business objectives.
β’ Maintained CI/CD pipelines, enhancing the efficiency and reliability of software delivery.
β’ Implemented automation solutions to streamline operations and reduce manual intervention.
β’ Developed Infrastructure as Code (IaC) practices, enabling scalable and consistent infrastructure management.
ππ°π΅πΆπ²ππ²πΊπ²π»ππ:
β’ Successfully led the migration from Java to .Net Core, ensuring a smooth transition and alignment with business goals.
β’ Integrated third-party services such as Docusign, Equifax, and EML to enhance system capabilities and streamline processes.
β’ Designed and developed a Rule Engine for Credit Assessment, improving the accuracy and efficiency of credit evaluations.
Reckon
Senior Software Engineer
01.2018 - 04.2020
Job overview
- π’ππ²πΏππΆπ²π πΌπ³ π₯πΌπΉπ²:
Served as a senior software engineer on leading accounting software products, utilizing a diverse tech stack on the cloud. Focused on developing the Reckon One application & API, building AWS Lambda functions, and co-coding React apps.
ππ²π π₯π²ππ½πΌπ»ππΆπ―πΆπΉπΆππΆπ²π:
β’ Worked on leading accounting software products, utilizing technologies such as .Net, Node.js, React, and AWS.
β’ Developed the Reckon One application & API using C# .NET MVC, EF, JavaScript, jQuery, SignalR, Web API, HTML, CSS, and Kendo UI.
β’ Built AWS Lambda functions in Node.js and TypeScript for modern projects, utilizing the Serverless Framework and various databases.
β’ Co-coded React apps as the frontend layer of projects and utilized AWS Code* services to automate CI/CD for both front and backend projects using CloudFormation templates.
β’ Conducted code reviews and advised on better solutions and technology alternatives.
ππ°π΅πΆπ²ππ²πΊπ²π»ππ:
β’ Played a key role in developing high-quality software products, contributing to the growth and success of the Reckon One application.
β’ Successfully implemented automation and CI/CD processes, enhancing the efficiency and reliability of software delivery.
Decideware
Senior Software Engineer
01.2017 - 01.2018
Job overview
- Contributed to the development of a SaaS-based suite of applications for the advertising and marketing industry, focusing on data science/analytics and software development.
ππ²π π₯π²ππ½πΌπ»ππΆπ―πΆπΉπΆππΆπ²π:
β’ Conducted data mining, machine learning, and advanced analytics using Python, R, Microsoft Machine Learning Server, and Microsoft Cognitive Services.
β’ Developed business intelligence solutions using Tableau, PowerBI, SSIS, SSAS, and SSRS.
β’ Developed quality software for a SaaS-based suite of applications using relevant web technologies.
β’ Directed software system testing and validation procedures, programming, and documentation.
β’ Collaborated and added value through participation in peer code reviews, serving as a mentor to less experienced software engineers.
ππ°π΅πΆπ²ππ²πΊπ²π»ππ:
β’ Enhanced the company's data analytics capabilities, providing actionable insights for business decisions.
β’ Contributed to the development and maintenance of high-quality software solutions, improving client satisfaction and operational efficiency.
Samita
Chief Technology Officer
03.2015 - 12.2016
Job overview
- Led the technology department as CTO, overseeing the architecture and development of various subsystems, including smart price calculation and integrated financial modules, for a leading online travel agency in Iran.
ππ²π π₯π²ππ½πΌπ»ππΆπ―πΆπΉπΆππΆπ²π:
β’ Analyzed and designed the architecture of several subsystems, including smart price calculation, integrated financial module, and telecommunication subsystems of VoIP & FoIP.
β’ Supervised IT teams of 18 people, tracking and communicating their velocity and sprint/release progress.
β’ Managed the lifecycle of code development, from ideation to sprints to deployment.
β’ Facilitated scrum ceremonies and defined project scope, objectives, staffing, resources, and deliverables.
β’ Collaborated with the product team to understand business requirements and suggest the best technologies to solve problems.
ππ°π΅πΆπ²ππ²πΊπ²π»ππ:
β’ Honored by the Minister of Telecommunications, Dr. Vaezi, and the Chairman of Iran's Information Technology organization, Mr. Jahangard, for contributions to the field of telecommunications and information technology.
β’ Featured in a live TV show as a young successful person, highlighting achievements and contributions to the industry.
β’ Developed numerous bespoke systems with solutions provided on time and on budget.
Samita
Lead Software Engineer/Solution Architect
03.2013 - 03.2015
Job overview
- Led the software development lifecycle and empowered the team to self-organize and grow cross-functionality while focusing on goals.
ππ²π π₯π²ππ½πΌπ»ππΆπ―πΆπΉπΆππΆπ²π:
β’ Involved in the complete life cycle, including analysis, design, development, and testing.
β’ Developed Web API Services and the front-end using AngularJS.
β’ Advised and trained junior developers with implementing code review to ensure consistency across applications.
β’ Created a unique design of an N-tier application from scratch using the latest software design techniques.
ππ°π΅πΆπ²ππ²πΊπ²π»ππ:
β’ Increased work productivity by cooperating and teaching work colleagues in a team.
Samen
Senior Web Developer
01.2011 - 01.2013
Job overview
- Led web development initiatives for one of Iran's largest travel agencies, focusing on enhancing online services and user experience.
ππ²π π₯π²ππ½πΌπ»ππΆπ―πΆπΉπΆππΆπ²π:
β’ Provided IT support internally, resolving network issues and installing or updating software.
β’ Developed, tested, and maintained a simple institute management system using C# .NET Winforms.
β’ Created several static websites using HTML and CSS.
β’ Designed and developed dynamic websites using ASP.Net, C#, HTML, and CSS.
ππ°π΅πΆπ²ππ²πΊπ²π»ππ:
β’ Successfully designed, organized, and developed a great distributed traveling platform (Ansar Travel Card) by leveraging the Business Intelligence platform created under Strategic Data Management.
β’ Developed a customer club and Customer Relationship Management (CRM) from scratch.
β’ Developed an e-commerce website for online booking hotels in ASP.NET.
β’ Launched a server room for the first time, configuring hosting server, mail server, DNS server, SharePoint server, and Lync server.
Radshid Co
.Net Developer/ Web Developer
02.2010 - 03.2011
Job overview
- Contributed to the development and maintenance of an Automatic Vehicle Location (AVL) system for a leading technology company specialized in location-based tracking solutions.
ππ²π π₯π²ππ½πΌπ»ππΆπ―πΆπΉπΆππΆπ²π:
β’ Developed and maintained the back-end and front-end of the AVL system.
β’ Utilized performance tuning and query optimization on MS SQL Server database to improve overall system performance by 300%.
β’ Developed visual online reporting using JQuery, Telerik, and Google Map API.
ππ°π΅πΆπ²ππ²πΊπ²π»ππ:
β’ Significantly enhanced the efficiency and performance of the AVL system, leading to improved vehicle and asset tracking for clients.
Paradise eTourism Of Kish
Software and Web Developer
01.2007 - 01.2010
Job overview
- Developed and maintained web-based solutions for a well-known travel and tourism company in Iran, known for reserving almost all hotels in the country.
ππ²π π₯π²ππ½πΌπ»ππΆπ―πΆπΉπΆππΆπ²π:
β’ Redesigned the companyβs website (www.Irtravelmarketing.com) using ASP.NET & C#.
β’ Developed, tested, and maintained the Pardis Reservation System using MSSQL Server, Windows Forms, and C#.
β’ Analyzed customer and sales data to develop comprehensive online quoting and booking engines, website content management systems, travel reservation systems, and distribution solutions integrated with the Pardis Reservation System.
β’ Developed an e-commerce website (www.egardesh.com) in ASP.NET for online hotel bookings.
ππ°π΅πΆπ²ππ²πΊπ²π»ππ:
Enhanced the company's online presence and booking capabilities, contributing to its reputation as a leading travel and tourism provider in Iran.
Behaco
Web Designer / Technical Support
01.2004 - 01.2007
Job overview
- Began as an intern and was subsequently hired as a junior web designer and technical support, contributing to the development of web-based solutions and IT infrastructure.
ππ²π π₯π²ππ½πΌπ»ππΆπ―πΆπΉπΆππΆπ²π:
β’ Provided IT support internally, resolving network issues and installing or updating software.
β’ Developed and maintained a simple institute management system using C# .NET Winforms.
β’ Created several static websites using HTML and CSS, including www.kia-majd.com and www.ffapadana.com.
β’ Designed and developed dynamic websites using ASP.Net, C#, HTML, and CSS, including www.hiva-co.com and the new version of www.behaco.com.
ππ°π΅πΆπ²ππ²πΊπ²π»ππ:
Played a key role in enhancing the company's web presence and IT infrastructure, contributing to its success in the market.
Education
Isfahan University of Technology
Master's degree from Artificial Intelligence
University Overview
Isfahan University of Technology
Bachelor of Science - BS from Computer Software Engineering
University Overview
Skills
Amazon Web Services (AWS):
AWS Lambda
DynamoDB
RDS (Relational Database Service)
Amazon S3 (Simple Storage Service)
Amazon EC2 (Elastic Compute Cloud)
Amazon CloudFront
Amazon VPC (Virtual Private Cloud)
Amazon IAM (Identity and Access Management)
AWS CloudFormation
Amazon SNS (Simple Notification Service)
Amazon SQS (Simple Queue Service)
Amazon CloudWatch
AWS Elastic Beanstalk
Microsoft Azure:
Azure Data Factory
Azure Functions
Azure DevOps
Azure Kubernetes Service (AKS)
Azure Virtual Machines
Azure Blob Storage
Azure Active Directory
Azure Logic Apps
Azure Monitor
Azure SQL Database
Azure App Service
DevOps:
Infrastructure as Code (IaC)
CDK
Terraform
Docker Products
Kubernetes
CI/CD Pipelines (Continuous Delivery)
Programming & Development:
NET Technologies: NET Core, ASPNET, ASPNET MVC, C#, WCF
Python (Programming Language)
Java & Spring Boot
JavaScript Ecosystem: TypeScript, JavaScript, Nodejs, Reactjs, AngularJS, jQuery, Reduxjs
Web Development: HTML5, CSS, RESTful API Development
SQL & Databases: SQL, T-SQL, Microsoft SQL Server, SQL Server Integration Services (SSIS), NoSQL Databases (eg, MongoDB, Cassandra)
Version Control: Git
Architectural Patterns: OOP (Object-Oriented Programming), Microservices Architecture, MVC & MVVM Patterns
Containerization & Orchestration: Docker, Kubernetes
API Development: RESTful API Development, GraphQL
Testing & CI/CD: Unit Testing / Test-Driven Development (TDD), CI/CD
Serverless Architecture
Data & AI:
Artificial Intelligence (AI) & Machine Learning: Generative AI, Deep Learning, Natural Language Processing (NLP), TensorFlow, PyTorch
Data Science & Engineering: Data Science, Data Engineering, Data Mining, Big Data, ETL Processes
Data Tools & Platforms: Apache Kafka, Snowflake
Architecture & Design:
Architecture: Architectural Design, Enterprise Architecture, Solution Architecture, System Design
Software & Web Design: Software Design, Web Design, Web Development, Responsive Web Design, User Experience (UX) Design
Database & System Design: Database Design, Production Design, Scalability Design
Architectural Patterns: Event-Driven Architecture, Domain-Driven Design (DDD), Enterprise Integration Patterns
Project & Risk Management:
Project Management: Agile Project Management, Project Planning, Cost Analysis, Budget Management
Agile Methodologies: Scrum, Kanban, Lean Methodology
Risk & Change Management: Risk Management, Change Management
Strategic Planning: Business Strategy, Strategic Planning
Stakeholder Management
Leadership & Collaboration:
Team Leadership & Management: Team Leadership, Team Management, Team Building, Performance Management
Mentoring & Coaching: Mentoring, Coaching
Stakeholder & Client Management: Stakeholder Communication, Client Relationship Management
Collaboration: Teamwork and Collaboration, Conflict Resolution
Cultural & Emotional Intelligence: Emotional Intelligence (EQ), Cultural Competency
Creative & Analytical Thinking: Creative Problem Solving, Critical Thinking, Decision-Making
Problem Resolution: Problem Resolution, Problem-Solving Abilities, Root Cause Analysis
Adaptability & Attention to Detail: Adaptability and Flexibility, Attention to Detail, Task Prioritization
Strategic Tools: Design Thinking Workshops, SWOT Analysis, Risk Assessment
Communication & Organizational Skills:
Communication: Excellent Communication, Effective Communication, Public Speaking, Negotiation Skills, Technical Writing
Organizational Skills: Organizational Skills, Time Management, Professionalism, Requirements Analysis, Cross-functional Collaboration
Continuous Improvement & Design: Continuous Improvement, Design Thinking
Certification
Principles of International Trade and Business - Sharif University of Technology
Awards
Awards
- Tech Influencer of the Year - Islamic Republic of Iran Broadcasting(IRIB), 2014-04-01
- Elected for the best in field of travel in IRAN WEB & MOBILE CONFERENCE, 2015-02-01
Languages
English
Native or Bilingual
Persian
Native or Bilingual
Timeline
Senior Manager (Senior Engineering Lead)
Deloitte
04.2022 - Current
Senior Technical Lead
Transport for NSW
04.2021 - 04.2022
Engineering Team Lead / Lead Cloud Architect
Finstro
04.2020 - 04.2021
Senior Software Engineer
Reckon
01.2018 - 04.2020
Senior Software Engineer
Decideware
01.2017 - 01.2018
Chief Technology Officer
Samita
03.2015 - 12.2016
Lead Software Engineer/Solution Architect
Samita
03.2013 - 03.2015
Senior Web Developer
Samen
01.2011 - 01.2013
.Net Developer/ Web Developer
Radshid Co
02.2010 - 03.2011
Software and Web Developer
Paradise eTourism Of Kish
01.2007 - 01.2010
Web Designer / Technical Support
Behaco
01.2004 - 01.2007
Isfahan University of Technology
Master's degree from Artificial Intelligence
Isfahan University of Technology
Bachelor of Science - BS from Computer Software Engineering