MATILDA RAPKE
Sydney
Summary
Dynamic and results-driven sales professional with 11 years of proven success in promoting brand excellence and driving revenue growth. As a passionate expert and trusted business consultant, I combine deep analytical skills, consumer insights, and an understanding of industry dynamics to deliver exceptional outcomes. Skilled in building and nurturing strong relationships with customers, retail partners, and distribution channels, I excel at aligning strategic goals with actionable plans to exceed sales targets. My expertise in navigating fast-paced environments and fostering collaboration makes me an invaluable asset to any team committed to elevating its brand presence and market share.
Overview
8
8
years of professional experience
Work History
Sales Executive ANZ
Telum Media
04.2024 - Current
- Develop and implement sales strategies to achieve revenue targets
- Identify and prospect new business opportunities and clients
- Build and maintain strong relationships with key clients and stakeholders
- Conduct market research to understand industry trends and customer needs
- Present and negotiate media solutions to clients
- Prepare and deliver sales presentations and proposals
- Monitor and analyse sales performance and adjust strategies as needed
- Consistently exceeded individual KPIs, whilst also supporting the team's success and development
- Collaborate with internal teams to ensure client satisfaction and campaign success
- Manage sales pipeline and track progress using CRM tools
- Provide feedback and insights to improve media offerings and client services
National Account Manager
Southern Cross Austereo
07.2023 - 03.2024
- Excelled in B2B media planning, sales and digital strategy
- Maximised revenue potential by meeting and exceeding individual and team revenue goals
- Provided multi-platformed advertising solutions to the market
- Confident cold-caller with proven track records of building immediate rapport through consistent results
- Implemented advanced selling techniques and provided a high calibre of customer service
- Skilled in CRM Management (Salesforce), eRam, LinkedIn Sales Navigator, Microsoft Office Suite
Marketing Assistant
Stylerunner
08.2022 - 07.2023
- Weekly trade meetings across all department heads to review statistics and identify growth opportunities
- Extensively researched up-coming trends and personalities to diversify our brand representation
- Involved in buying meetings and strengthened relationships with both internal and external stakeholders
- Styled and prepared E-Commerce shoots and campaigns
- Analysed retail performance for both E-Commerce and Bricks and Mortar
- Developed copywriting and product descriptions for E-Commerce
- Edited content for website and social media channels
Senior Retail Manager
Stylerunner
08.2020 - 07.2023
- First hire of the brick and mortar entity of the business, opening the store in High St, Armadale
- Leading from the front, taking a fearless, solution-oriented approach to selling and being an active listener
- On-going communication with HQ to identify new buying opportunities, customer feedback on stock and missed opportunities to drive revenue growth
- Extensive experience in Visual Merchandising
- Established strong relationships with new customers and nurtured long-term VIP clientele
- Provided hands-on sales coaching to the team, ranging from solution selling, up-selling and adding value to every customer
- Specialised in head-to-toe styling; highlighting new arrivals, recent trends and incorporating clientele's personal flair
- Moved interstate for 3 months with the business to assist in training (brand identity, cultural development, product knowledge and customer service) for 3 stores opening in Western Australia
- Consistently exceeded individual KPIs, whilst also supporting the team's success and development
Flagship Boutique Manager
Coco and Lola
07.2017 - 08.2020
- Commenced as a Casual Team Member, promoted internally to 2IC and developed with the Company into Manager
- Motivating 12 team members to drive high performance, resulting in year on year growth
- Consistently communicated with the Founder of the business to provide feedback and assist in buying decision-making
- Company representative at Melbourne Fashion Week
- Focused on providing exemplary customer experiences and building immediate rapport
- Assisted with the E-Commerce division to provide customer care advice in terms of product fit, features, textiles and design
- Extensive product knowledge, hands-on trainer and skilled in a diverse range of closing sales techniques
- Hit targets and KPIs on both an individual and team level
- Highest performing seller across the company
Education
High School Diploma -
MLC
Melbourne, VIC12-2014
Skills
- Retail Management
- E-Commerce
- Business Operations
- Brand Strategy
- Customer Service
- Business Analytics
- Digital Marketing
- Strategic Leadership
Timeline
Sales Executive ANZ
Telum Media
04.2024 - Current
National Account Manager
Southern Cross Austereo
07.2023 - 03.2024
Marketing Assistant
Stylerunner
08.2022 - 07.2023
Senior Retail Manager
Stylerunner
08.2020 - 07.2023
Flagship Boutique Manager
Coco and Lola
07.2017 - 08.2020
High School Diploma -
MLC
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