Summary
Overview
Work History
Education
Skills
Accomplishments
Recognition
Further Education
Languages
Timeline
Generic
Matt Bradford

Matt Bradford

Mermaid Waters,Australia

Summary

Experienced in transformational leadership, specializing in driving organizational growth and inspiring teams to achieve exceptional results. With a track record spanning over 35 years, consistently demonstrating outstanding execution, operational excellence, and commercial success. A seasoned CEO, COO, Board Director, Chair, and Advisor, with honed entrepreneurial skills and a passion for mentoring individuals to reach their full potential. Leadership style is both inspirational and mentorship-driven, fostering a collaborative environment that empowers individuals to thrive.

Overview

18
18
years of professional experience

Work History

Chief Operations Officer (COO)

George and Matilda Eyecare
03.2020 - 10.2024
  • Company Overview: Global PE Liquidity Event Oct 24
  • Leadership of the Operations, Product and Supply Chain, Marketing M&A/Scaling/Onboarding and Property functions
  • Leading the service of 155 locations and in service of over 700 team members
  • Global PE Liquidity Event Oct 24
  • Turned company around from near insolvent trading position
  • Increased profitability by 15x, cashflow by 11x
  • Increased Product margin by 10%
  • Created world's best KPI's results in Industry
  • Created world class supply chain proficiency and reporting
  • Re structured/negotiated multi - million $ global supply branding deals
  • Reduced Property Cost % to Sales Ratio 2%
  • Signed values driven elite, globally recognised athletes to Global Brand Ambassador and Product deals in the multi - million $

Chief Executive Officer (CEO)

Bradford Consulting Group
01.2018 - 01.2020
  • Company Overview: International
  • Consultant/Advisor to Small/Medium/Large companies, ASX listed
  • Strategic planning, Organisational Restructures, Change Management
  • International M&A
  • Financial Resilience Strategy and Implementation
  • Mentoring Directors, Entrepreneur's, Leaders and Executives International
  • Large Scale M&A transforming Business to No1 In Australia
  • International advisory new Brand entry into country
  • NFP set up international APAC

Chief Executive Officer (CEO)

Optomeyes Holdings Pty Ltd
12.2013 - 01.2020
  • Company Overview: Australia
  • CEO and Chairperson of Allied Health / Retail organisation
  • Acquisition of two competing organisations in an Allied Health space
  • Growing adjusted EBITDA to 3 times pre acquisition
  • Sold business to Global top 20 organisation

Brand Operations/Sales Leader

Essilor Luxottica Pty Ltd
08.2008 - 01.2013
  • Company Overview: EV 95 Bill EUR
  • World leader in the vertical integration eyecare/eyewear space
  • Taking the challenge of a negative profit optical brand produced an Operating Profit 2 x the previous year
  • Growing sales and KPI's L4L
  • KPI performance growth to 'Best in APAC'
  • Winner of global innovation award

National Operations Manager

Bolton's Gems
06.2007 - 07.2008
  • Company Overview: ANZ
  • Largest Wholesaler of its kind in ANZ
  • Driving strategic plan whilst leading business sale transition
  • Implementing Supply Chain Process
  • Global Sourcing of new product
  • Significant sales growth of 41%
  • New Markets Strategy and Growth APAC
  • Brand Development and go to Market Strategy

Chairperson/Investor

Crossbar Promotions
01.2023 - Current
  • Providing innovative digital sports entertainment assets/solutions to professional sport around the world
  • Used by major Professional Sporting organisations and Broadcasters around the world

Board Member

Queensland Rugby League
01.2022 - 01.2023
  • Working collectively to lead and deliver the QRL Strategic, Cultural and Diversity plans to the Queensland Rugby League Community.
  • Creation and implementation of QRL Crisis Plan
  • Collaboration with commercial and government stakeholders.

Chairperson

Rugby League Gold Coast (RLGC)
01.2020 - 01.2023
  • Leading/providing service to the fastest growing Rugby League space in the country

Chairperson

Toowoomba Cricket
01.2022 - 01.2023
  • Transforming Governance, Strategy and Cultural alignment with a struggling cricketing community

Education

AICD Directors Course -

Australian Institute Company Directors
01-2014

First Aid Certificate -

Blue Card -

Skills

  • Effective Team Leadership
  • Mentoring Expertise
  • Strategic Planning
  • Cultural Development
  • Organizational Change Planning
  • Financial Resilience
  • Mergers & Acquisitions Expertise
  • International Property Leader
  • International Commercial Agreements
  • Global Supply Chain Expertise
  • Results-Driven Marketing Leadership
  • Sales and KPI Performance
  • Brand Strategy Creation
  • ASX & Professional Sports Advisory
  • Board Governance Expertise
  • Financial Analysis
  • Tier 1 Auditing
  • Collaboration with Government Entities
  • Public Speaking for Large Audiences
  • Strategic Board Leadership
  • Effective Meeting Facilitation
  • Cross-Functional Collaboration

Accomplishments

  • Organisational Scaling & Growth
  • Company Resilience Modelling
  • Organisation Turnaround
  • Operational Cost Reduction
  • Increased Organisational Revenue
  • Organisational re-Structuring
  • Start up to tier 1 bank and PE funding
  • Global Supply and Product Deals
  • M&A Due Diligence Strategy
  • Property and Asset Strategy
  • Sales Strategy Creation

Recognition

  • Winner - No1. Sales Nationally, 1999
  • Winner - AIM Professional Leader of the Year Award, 2011
  • Winner - Leader of the Year, 2011
  • Winner - Global innovate, 2012
  • Winner - National Business award, 2012
  • Winner - No.1 Global Product sales, 2015
  • AIM Business Awards Chairperson & Judge, 2016
  • Winner - Retailer of the Year, 1994-2015, (9- Times)

Further Education

  • Global CEO Mentorship
  • Currently seeking RPL for MBA

Languages

English
Native or Bilingual

Timeline

Chairperson/Investor

Crossbar Promotions
01.2023 - Current

Board Member

Queensland Rugby League
01.2022 - 01.2023

Chairperson

Toowoomba Cricket
01.2022 - 01.2023

Chief Operations Officer (COO)

George and Matilda Eyecare
03.2020 - 10.2024

Chairperson

Rugby League Gold Coast (RLGC)
01.2020 - 01.2023

Chief Executive Officer (CEO)

Bradford Consulting Group
01.2018 - 01.2020

Chief Executive Officer (CEO)

Optomeyes Holdings Pty Ltd
12.2013 - 01.2020

Brand Operations/Sales Leader

Essilor Luxottica Pty Ltd
08.2008 - 01.2013

National Operations Manager

Bolton's Gems
06.2007 - 07.2008

First Aid Certificate -

Blue Card -

AICD Directors Course -

Australian Institute Company Directors

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