Matt De Feudis
Point Cook,VIC
Summary
Enthusiastic and community-focused professional with a strong passion for promoting active, healthy lifestyles through inclusive sport and recreation programs. Experienced in customer service, event coordination, and community engagement, with a strong understanding of local government operations. Committed to supporting the wellbeing of diverse populations and fostering participation across all ages and abilities within the Hobsons Bay community.
Overview
17
17
years of professional experience
Work History
Owner/Director
PlayHut Franchising Network
10.2017 - Current
- Founded and operate a growing indoor playcentre franchise focused on children's parties, play, and early childhood engagement.
- Developed the full franchise model including branding, systems, training manuals, operational procedures, and franchisee onboarding processes.
- Recruited, trained, and supported franchisees to ensure consistency in customer experience, safety standards, and business operations.
- Oversaw the day-to-day management of the flagship site, including staffing, rostering, inventory, event coordination, and customer service.
- Designed and implemented party packages, school holiday programs, and weekly themed activities to maximise bookings and revenue.
- Led all marketing and advertising efforts including social media, local outreach, digital campaigns, and strategic promotions.
- Ensured compliance with all local council and health regulations, particularly in food safety and child safety standards.
- Regularly analysed business performance and developed strategies to improve profitability and franchise scalability.
- Negotiated supplier agreements, equipment purchases, and fit-out designs for new and existing locations.
- Built strong relationships with parents, schools, and community groups to increase repeat bookings and referrals.
Pick/Packer
ASAP Recruitment
Melbourne, Vic
03.2017 - 01.2018
- Accurately picked and packed customer orders in a fast-paced warehouse environment, ensuring all items matched order sheets.
- Prepared goods for shipment, including boxing, labeling, and palletising for domestic and international delivery.
- Operated manual handling equipment such as trolleys and pallet jacks while following safety protocols.
- Conducted quality control checks to ensure all products were undamaged, clean, and correctly packaged.
- Assisted in stock replenishment, inventory counts, and warehouse organisation.
- Maintained a clean and efficient workspace in accordance with OH&S guidelines.
- Worked collaboratively with team members to meet daily KPIs and fulfilment deadlines.
- Followed all workplace procedures and instructions from supervisors with attention to detail and reliability.
- Picked orders accurately according to customer specifications and warehouse protocols.
- Operated handheld scanners to track inventory and update stock levels efficiently.
- Maintained clean and organized work areas to ensure safety and efficiency.
- Collaborated with team members to meet daily order fulfillment goals effectively.
- Assisted in inventory counts to ensure accurate stock levels and minimize discrepancies.
- Followed safety procedures and guidelines to prevent accidents and injuries in the warehouse.
- Utilized hand-held scanners to scan barcodes and enter data into the system.
Owner/Director
Westgate Indoor Sports & Entertainment Complex
02.2012 - 05.2017
- Managed and operated a large-scale indoor sports and recreation facility offering children’s playcentre services, school holiday programs, and structured sports competitions.
- Created and executed long-term business strategies focused on revenue growth, community engagement, and operational efficiency.
- Scheduled and coordinated weekly competitions for over 250 teams across indoor soccer and netball, ensuring smooth operations, referee availability, and customer satisfaction.
- Built partnerships with outdoor soccer clubs, offering indoor training space during the wet season to maintain team performance and training consistency.
- Oversaw recruitment, training, and supervision of 15+ staff across multiple roles: coaching, party hosting, customer service, and event planning.
- Designed new program offerings including home-school physical education, corporate team-building sessions, and group fitness.
- Transitioned the business from a franchise to an independent brand in 2008, creating a new identity, business model, and systems to allow greater flexibility and growth.
- Led marketing, advertising, and promotional campaigns across digital platforms and local networks to increase foot traffic and program enrolments.
- Maintained high standards of safety, compliance, and customer care across all programs and facility spaces.
- Developed strong ties with local schools, sports clubs, and councils to drive group bookings, partnerships, and brand visibility.
- Managed daily financial operations including budgeting, payroll, supplier negotiations, and reporting.
Sports Manager
Royal Caribbean Cruise Liner
06.2008 - 01.2012
- Completed multiple 9-month overseas contracts, cruising across North America, Europe, the Caribbean, and Asia, engaging with guests and crew of diverse nationalities.
- Oversee the daily operations of all sports and recreational activities across the ship, including the sports court, rock-climbing wall, surf simulator, mini-golf, and fitness challenges.
- Lead a team of recreation staff, trainers, and activity coordinators to deliver high-energy, engaging, and safe experiences for guests of all ages.
- Design and execute a dynamic activity schedule featuring tournaments, group fitness classes, team games, and themed events to enhance passenger experience.
- Ensure compliance with Royal Caribbean’s safety protocols and international maritime regulations across all sports and recreation facilities.
- Train, coach, and evaluate recreation staff to maintain a high standard of guest service, engagement, and professionalism.
- Act as a key point of contact for guest inquiries, feedback, and incident resolution related to onboard sports and recreation.
- Monitor equipment and facility conditions daily; coordinate with maintenance teams for timely repairs or replacements.
- Collaborate with the Cruise Director and Entertainment Team to integrate sports programs into the broader entertainment schedule.
- Manage inventory and requisition of sports equipment, uniforms, and first-aid supplies.
- Promote inclusivity by adapting sports programs to meet the needs of guests of all fitness levels, cultural backgrounds, and abilities.
Education
First Aid Level 2 -
01.2010
Certificate III - Fitness
International College of Kenshusei
10-2006
Certificate II - Sports Coaching
International College of Kenshusei
08-2006
Certificate II - Sport & Recreation
International College of Kenshusei
11-2005
VCE Certificate - Physical Education
01.2005
Skills
- Leadership & Staff Management – Proven ability to lead and train large, diverse teams across multiple departments
- Business Development & Franchise Systems – Experience building, scaling, and managing franchise models and independent businesses
- Event & Program Planning – Skilled in creating structured programs, holiday events, and ongoing competitions that drive engagement
- Marketing & Promotion – Strong understanding of local marketing, social media, and promotional strategy to drive bookings and brand growth
- Customer Relationship Management – Natural communicator with a focus on building loyalty through excellent service and consistent delivery
- Health, Safety & Compliance – Deep knowledge of child safety, OH&S standards, and operational compliance in both playcentre and sports settings
Accomplishments
- Founded and launched PlayHut Indoor Party & Playcentre, creating a scalable franchise model from the ground up.
- Successfully transitioned Westgate Indoor Sports from a franchise to an independent business, including rebranding, restructuring, and growing profitability.
- Built and managed weekly competitions for over 250 teams, becoming one of the most active indoor sports facilities in the region.
- Developed and introduced Physical Education programs for home-school children, filling a gap in the market and generating new revenue.
- Represented Australia at a National level in both Taekwondo and Inline Hockey, showcasing leadership, discipline, and competitive excellence.
- Completed multiple 9-month international contracts as Sports Manager on Royal Caribbean, delivering programs to guests from diverse cultures worldwide.
Timeline
Owner/Director
PlayHut Franchising Network
10.2017 - Current
Pick/Packer
ASAP Recruitment
03.2017 - 01.2018
Owner/Director
Westgate Indoor Sports & Entertainment Complex
02.2012 - 05.2017
Sports Manager
Royal Caribbean Cruise Liner
06.2008 - 01.2012
First Aid Level 2 -
Certificate III - Fitness
International College of Kenshusei
Certificate II - Sports Coaching
International College of Kenshusei
Certificate II - Sport & Recreation
International College of Kenshusei
VCE Certificate - Physical Education
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