Experienced proven leader in business development, adept in CRM proficiency and exceptional relationship management, significantly boosted revenue by leveraging strategic planning and competitor analysis at Tradezone. Skilled in nurturing key client partnerships and mentoring teams for peak performance, achieved a notable increase in client base retention and sales targets.
Great communication skills and enthusiasm, Performance-oriented Sales Leader offering exceptional record of achievement over 30-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
26
26
years of professional experience
Work History
Senior BDM
Tradezone
06.2019 - Current
Cultivated environment of continuous improvement within the team by sharing best practices and encouraging open communication.
Collaborated with cross-functional teams for successful product launches and campaigns.
Conducted comprehensive competitor analysis, staying informed on industry developments and adjusting strategies accordingly.
Established strong relationships with key decision-makers in client organizations, ensuring long-term loyalty and repeat business.
Mentored junior team members, enhancing their skills and contributing to their professional development.
Optimized lead generation efforts through targeted outreach and effective networking at industry events.
Managed a diverse portfolio of accounts, consistently exceeding sales targets and expectations.
Negotiated contracts with clients, securing favorable terms for both parties.
Streamlined sales processes to improve efficiency and drive results.
Developed strategic partnerships with key industry players for mutual growth and success.
Increased revenue by identifying and pursuing new business opportunities in target markets.
BDM
Ideal Electrical Suppliers
02.2015 - 06.2019
Strengthened relationships with key clients through regular communication and meetings.
Secured major contracts by delivering persuasive presentations to potential clients.
Increased client base by developing and implementing effective business development strategies.
Identified new market opportunities, analyzing industry trends and competitor activities.
Developed comprehensive marketing plans, including pricing strategies and promotional campaigns.
Consistently exceeded sales targets, contributing significantly to overall company revenue growth yearonyear.
Coordinated trade show appearances, effectively presenting the company''s products/services to prospective customers.
Implemented targeted email campaigns to generate leads for follow-up by the sales team.
Evaluated performance metrics, identifying areas for improvement and initiating corrective actions as needed.
Conducted thorough market research to identify untapped opportunities for growth and expansion.
Established long-term relationships with key industry influencers for increased brand exposure.
Grew revenue in target markets by engaging in strategic partnerships and alliances.
Represented company and promoted products at conferences and industry events.
Generated new business with marketing initiatives and strategic plans.
Reached out to potential customers via telephone, email, and in-person inquiries.
Established relationships with key decision-makers within customer's organization to promote growth and retention.
Performed client research and identified opportunities for account growth, account penetration and market expansion.
Kept meticulous client notes and updated account information in company databases.
Compiled product and customer data to generate informed profit projections.
Scheduled and implemented product promotions in accordance with available inventory and staff resources.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Built relationships with customers and community to establish long-term business growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Prepared sales presentations for clients showing success and credibility of products.
Compiled and analyzed data to determine approaches to improve sales and performance.
Organized promotional events and interacted with community to increase sales volume.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Developed compelling presentation decks to gain approval for ideas and communicate results.
BDM/ECO Specialist
CNW Electrical Wholesale
03.2007 - 01.2015
Strengthened relationships with key clients through regular communication and meetings.
Increased client base by developing and implementing effective business development strategies.
Identified new market opportunities, analyzing industry trends and competitor activities.
Developed comprehensive marketing plans, including pricing strategies and promotional campaigns.
Organized networking events to connect with potential clients, increasing brand visibility within target sectors.
Negotiated favorable contract terms with vendors and suppliers, reducing operational costs while maintaining quality standards.
Conducted thorough market research to identify untapped opportunities for growth and expansion.
Coordinated trade show appearances, effectively presenting the company''s products/services to prospective customers.
Implemented targeted email campaigns to generate leads for follow-up by the sales team.
Represented company and promoted products at conferences and industry events.
Generated new business with marketing initiatives and strategic plans.
Reached out to potential customers via telephone, email, and in-person inquiries.
Performed client research and identified opportunities for account growth, account penetration and market expansion.
Kept meticulous client notes and updated account information in company databases.
Developed process to analyze customer feedback to incorporate insights into product development strategies.
Taught consultative selling techniques to new and existing staff members to build expertise.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Built relationships with customers and community to establish long-term business growth.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Managed accounts to retain existing relationships and grow share of business.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Implemented systems and procedures to increase sales.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Prepared sales presentations for clients showing success and credibility of products.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Organized promotional events and interacted with community to increase sales volume.
Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
Communicated product quality and market comparisons by creating sales presentations.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
Secured major contracts by delivering persuasive presentations to potential clients.
Industrial Sales Representative
Hager B&R
04.1998 - 01.2007
Trained junior sales representatives on effective selling techniques, boosting overall team performance.
Managed a diverse portfolio of accounts across multiple industries, ensuring all clients received personalized attention and support.
Developed tailored sales strategies for individual clients based on their unique needs and requirements.
Collaborated with marketing team to develop targeted promotional materials that effectively showcased products and services.
Generated new leads through cold calling, networking events, and trade shows for enhanced revenue growth.
Utilized CRM software to track customer interactions, follow-ups, and overall sales pipeline management.
Negotiated favorable contract terms with clients, resulting in increased profitability for the company.
Identified upselling opportunities within existing accounts by proactively monitoring changes in client needs or business operations.
Boosted customer retention rates through timely follow-ups after-sales support efforts.
Increased product sales by establishing and maintaining strong relationships with key industry clients.
Attended industry conferences and workshops to stay current on market developments and competitor offerings.
Assisted in creating compelling proposals that highlighted the value proposition of our products/services over competitors.
Consistently exceeded quarterly sales targets by implementing innovative approaches to lead generation and conversion tactics.
Conducted comprehensive market research to identify emerging trends and opportunities within the industrial sector.
Delivered engaging product demonstrations to prospective clients, showcasing features and benefits of various industrial solutions.
Provided exceptional customer service, addressing client concerns promptly and ensuring complete satisfaction with product offerings.
Cultivated a strong professional network that led to valuable referrals and partnerships for the business.
Enhanced company reputation by participating in community initiatives related to the industrial sector.
Contacted customers and prospects to generate new business to achieve company growth goals.
Serviced existing accounts on regular basis to maximize revenue.
Managed sales plan activities, promotions and product launches resulting in expanded revenues and branding.
Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Clarified customer requests, forwarded product information and answered questions to support sales operations.
Maintained sales tracking reports to support operational enhancements and implement corrective actions.
Resolved order issues efficiently and enhanced customer satisfaction ratings.
Tracked customer and supply chain details for precise and timely fulfillment.
Worked to develop network by identifying and pursuing new leads, attending industry events, and building rapport with clients.
Monitored weekly sales to write reports for senior leadership and streamline operational processes.
Researched potential clients and markets to prepare for appointments.
Leveraged proven sales methods to increase revenue and surpass sales objectives.
Fulfilled orders and sourced products to meet rigorous customer delivery schedules.
Branded products through effective salesmanship and maintained long-term relationships with clients.
Used [Software] to maintain company database with essential account and sales information.
Scheduled, updated and maintained product preparations and customer promotions.
Produced remarkable sales and enhanced numbers by managing complete lifecycle from networking through ongoing account servicing.
Maintained customer promotional logs for product advertising campaigns.
Educated new sales staff on store policies and customer support operations.
Proactively managed client correspondence and recorded tracking and communications.
Networked at events and by phone to expand business profits and revenues.
Worked closely with commercial operational departments to schedule targeted promotional campaigns.
Education
Security/CCTV - Security/CCTV
Dahua
Gold Coast, QLD
03.2023
Solar Battery Storage - Solar Battery Storage
Soltara
Gold Coast, QLD
05.2021
Certified Solar Programme - Solar
REC Solar
REC
03.2021
MATV/DTV - MATV/DTV
Macthmaster
Brisbane, QLD
02.2007
Marketing - Marketing
Nth Sydney Tafe
Nth Sydney
02.1987
Skills
CRM proficiency
Customer Engagement
Relationship Management
Contract Management
Aftermarket Sales
Marketing Strategy Development
Competitor Analysis
Strategic Planning
New Business Development
Customer Trend Analysis
Sales Targeting
Account Management
Sales Reporting
Sales Records Management
Operating Procedures and Policies
Social Media Savvy
Training development
Lead Generation
Goal Setting and Achievement
Networking Events
Client Base Retention
Product and Service Promotion
Budgeting and Expenditures
Appointment Scheduling
Sales Forecasting
Extensive personal network
Sales Presentations
Sales coordination
Self Motivation
Analytical Skills
Closing Techniques
Rapport and relationship building
Adaptability and Flexibility
Promotional sales events
B to B sales
Relationship Building
Sales Projections
Problem-solving abilities
Time Management
Strategic account development
Customer Complaint Resolution
Client Relations
Excellent Communication
Business development and planning
Staff Training and Development
Market Research
Price Structuring
Organizational Skills
Performance Evaluations
Professionalism
Decision-Making
Avid reader,dog lover,ocean socializing,
I love my partner,puppy,reading,the ocean,socialising, community involvement and helping others.
Timeline
Senior BDM
Tradezone
06.2019 - Current
BDM
Ideal Electrical Suppliers
02.2015 - 06.2019
BDM/ECO Specialist
CNW Electrical Wholesale
03.2007 - 01.2015
Industrial Sales Representative
Hager B&R
04.1998 - 01.2007
Security/CCTV - Security/CCTV
Dahua
Solar Battery Storage - Solar Battery Storage
Soltara
Certified Solar Programme - Solar
REC Solar
MATV/DTV - MATV/DTV
Macthmaster
Marketing - Marketing
Nth Sydney Tafe
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