Matt Gibbs

Responsibilities:

• Creating, reviewing and publishing core foundational content across various mediums
• Ensuring consistency of language and style throughout the Agency
• Providing strategic guidance across a range of marketing functions.

Achievements:

• Created and distributed a 36-page 'NDIS explained' guidebook for 225 senators and members of parliament.
• Edited, contributed to and published an updated terminology guide that outlines preferred language to all Agency staff
• Managed multiple staff members and developed their professional skills and capabilities.

Responsibilities:

• Created content, developed ads, hosted live streams and designed graphics for Council's social media presence
• Manufactured hierarchy, wrote copy, managed backend and liaised with developers for Council's website redevelopment
• Wrote media releases, mayor's columns, speeches and articles for Council's quarterly newsletter.

Achievements:

• Won Local Government Professionals (LGPro) Victoria's 2022 Young Achiever of the Year award and presenter at LGPro's 2022 Social Media Conference and 2022 WebinarHQ Series
• Built a captivated social media audience from scratch with an engagement rate of 12.4% (vs. industry standard 1%–5%) and total follower base of 5,000+ (vs. 3,500 LGA population)
• Project managed and created 1,100+ pages for Council's new website; the site was then used as a model example by OpenCities in their sales and product demonstrations.

Responsibilities:

• Managed Council's external communications
• Responded to media enquiries and liaised with journalists, politicians and external stakeholders
• Constructed communications plans and key messaging.

Achievements:

• Won Gold at the Australasian Reporting Awards having written, edited and project managed Council's annual report
• Designed and facilitated a multi-platform consultation and engagement program for Council's budget.

Responsibilities:

• Created content, developed ads and took photos and videos for the organisation's social media presence
• Developed campaign plans, marketing collateral and managed budgets
• Designed logos, posters, advertising and artwork for numerous internal arms of the business.

Achievements:

• Event managed the operations of the 2018 Geelong Awards for People with a Disability by creating runsheets, meeting with speakers and liaising with venue staff
• Workshopped and designed external shopfront signage that remains in place today at both Seasons Cafe (East Geelong) and genU Business Enterprises (North Geelong)
• Wrote myriad media releases and feature stories released to an audience of tens of thousands via the organisation's external magazine.

Responsibilities:

• Wrote numerous articles pre and post-game from different angles and on tight deadlines
• Conducted interviews with coaches and players to obtain information and quotes for articles
• Travelled to local football games, watched matches and reported throughout the day for the newspaper's online live blog.

Achievements:

• Published more than 300 articles across print mastheads
• Part of an award-winning sports team whose local football coverage was recognised as best in the state over multiple years
• Invited back to freelance a weekend of finals' matches in September 2018.

Responsibilities:

• Wrote media releases for external and internal publication
• Filmed and edited weekly videos with the company's Managing Director
• Assisted in event planning for the company's annual conference.

Achievements:

• Planned flights and accommodation for 300+ store managers from across Australia to attend the annual conference
• Proofed and edited the company's corporate plan document
• Liaised with an external design agency to develop a phone app for the annual conference.