Matt Jeffries
Melbourne,VIC
Summary
Passionate product management professional enthusiastically pursuing an opportunity to leverage in-depth knowledge of product lifecycle management. Highly customer focused and dedicated to delivering exceptional user experience in over 12 years of industry performance.
Overview
12
12
years of professional experience
Work History
AFL Live App | Senior Product Manager
Telstra
10.2023 - Current
- Leading cross-functional teams for one of the biggest digital apps in the Australian sporting landscape
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development
- Developed roadmap for short, medium and long term success to balance business objectives and fan priorities
AFL Fan Engagement | Product Owner
Telstra
11.2017 - Current
- Led the AFL Fan experience across key products such as AFL Fantasy and Tipping across web and app to significantly grow subscriptions, revenue and fan satisfaction
- Led product launches, collaborating with marketing teams to create successful go-to-market strategies
- Evaluated competitive landscape to inform strategic decisions on product positioning and pricing
Roadshow Films | Account Manager
OMD Australia
06.2014 - 11.2017
- Led strategy and implementation of Media Advertising campaigns for theatrical film and digital releases
- Robust audience understanding and research to decipher consumption habits and tailor campaigns to suit target demographics
- Managed a diverse team of media, digital and marketing professionals to co-exist and achieve desired results
Mazda | Media Buyer
OMD Australia
11.2011 - 06.2014
- Increased client ROI by strategically negotiating advertising placements across various platforms
- Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.
Education
Micro Credential - Product Management
RMIT Melbourne
Online2020
Bachelor of Media Studies - Media Studies & Cinema Studies
La Trobe University
Melbourne, VIC2010
Skills
- Stakeholder Management
- Brand Building
- Agile Projection Management
- Customer Insight
- UX
- Commercial Management
- Cross-Functional CollaborationJira
- Confluence
Timeline
AFL Live App | Senior Product Manager
Telstra
10.2023 - Current
AFL Fan Engagement | Product Owner
Telstra
11.2017 - Current
Roadshow Films | Account Manager
OMD Australia
06.2014 - 11.2017
Mazda | Media Buyer
OMD Australia
11.2011 - 06.2014
Micro Credential - Product Management
RMIT Melbourne
Bachelor of Media Studies - Media Studies & Cinema Studies
La Trobe University