Summary
Overview
Work History
Education
Skills
Timeline
Generic

Matt Jeffries

Melbourne,VIC

Summary

Passionate product management professional enthusiastically pursuing an opportunity to leverage in-depth knowledge of product lifecycle management. Highly customer focused and dedicated to delivering exceptional user experience in over 12 years of industry performance.

Overview

12
12
years of professional experience

Work History

AFL Live App | Senior Product Manager

Telstra
10.2023 - Current
  • Leading cross-functional teams for one of the biggest digital apps in the Australian sporting landscape
  • Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development
  • Developed roadmap for short, medium and long term success to balance business objectives and fan priorities

AFL Fan Engagement | Product Owner

Telstra
11.2017 - Current
  • Led the AFL Fan experience across key products such as AFL Fantasy and Tipping across web and app to significantly grow subscriptions, revenue and fan satisfaction
  • Led product launches, collaborating with marketing teams to create successful go-to-market strategies
  • Evaluated competitive landscape to inform strategic decisions on product positioning and pricing

Roadshow Films | Account Manager

OMD Australia
06.2014 - 11.2017
  • Led strategy and implementation of Media Advertising campaigns for theatrical film and digital releases
  • Robust audience understanding and research to decipher consumption habits and tailor campaigns to suit target demographics
  • Managed a diverse team of media, digital and marketing professionals to co-exist and achieve desired results

Mazda | Media Buyer

OMD Australia
11.2011 - 06.2014
  • Increased client ROI by strategically negotiating advertising placements across various platforms
  • Analyzed campaign performance data, making informed recommendations for future strategies and budget allocation adjustments.

Education

Micro Credential - Product Management

RMIT Melbourne
Online
2020

Bachelor of Media Studies - Media Studies & Cinema Studies

La Trobe University
Melbourne, VIC
2010

Skills

  • Stakeholder Management
  • Brand Building
  • Agile Projection Management
  • Customer Insight
  • UX
  • Commercial Management
  • Cross-Functional CollaborationJira
  • Confluence

Timeline

AFL Live App | Senior Product Manager

Telstra
10.2023 - Current

AFL Fan Engagement | Product Owner

Telstra
11.2017 - Current

Roadshow Films | Account Manager

OMD Australia
06.2014 - 11.2017

Mazda | Media Buyer

OMD Australia
11.2011 - 06.2014

Micro Credential - Product Management

RMIT Melbourne

Bachelor of Media Studies - Media Studies & Cinema Studies

La Trobe University
Matt Jeffries