Matt Spangher
Hawthorn East,Australia
Summary
With 20 years of extensive experience in the sport industry, including roles as a professional athlete, in commercial operations, welfare, and coaching, I bring a unique perspective to the table. My global and local commercial and marketing experience complements my sport industry background. Eager to bring my skills and passion to the team.
Overview
19
19
years of professional experience
Work History
AFL ASSISTANT COACH
WESTERN BULLDOGS FOOTBALL CLUB
11.2021 - Current
- Design and implement a strategy for offensive ball movement, leading to the number 2 aggregate offense in 2024.
- Conducted individual and team performance reviews on a weekly basis.
- Developed and oversaw individual on-field development plans for players.
- Partnered in creating plans for personal development away from main duties, including working with several stakeholders, such as psychology and welfare.
- Assisted in the recruitment of players for the program.
- Developed scouting reports and game plans for upcoming opponents.
- Assisted in planning training schedules within the operations committee.
AFL WELFARE MANAGER / VFL OPERATIONS & NGA MANAGER
COLLINGWOOD FOOTBALL CLUB
10.2020 - 12.2021
- Directed Collingwood VFL program operations, overseeing schedule creation and list management.
- Managed pathway program for Next Generation Academy players
- Oversaw athlete crisis management including family deaths, delisting (cutting) from squad, international relocation issues
- Built strategy for off field development of the current playing group including work with sport psychologist to understand individual personality traits and behaviours, engaged player managers and PR agents to enhance athletes external opportunities
- Transition and exit strategy for players entering final year of contract
- Created MagNet: A member organisation specifically designed for Collingwood athletes to network in relevant industries to assist with their transition from athlete to their next vocation
- Developed relationships with tertiary providers to assist players with off field development and career pathway
COMMERCIAL MANAGER
FLY BUYS - PACIFIC LOYALTY GROUP
03.2020 - 12.2020
- Managed and lead the strategy for the Optus, Mycar and Velocity Rewards accounts
- Managed and implemented strategy to convert Flybuys customers to Velocity rewards during challenging COVID period with no travel
SENIOR ACCOUNT MANAGER
GREEN ROOM DIGITAL, LONDON
09.2018 - 01.2020
- Implemented digital marketing strategy for key clients across their respective partnerships
- Lead and Delivered 25k new leads to HSBC through Rugby Sevens partnership; totaling US$1.5 million in revenue
- Lead and Delivered 12k new leads for MSC through Chelsea Football Club partnership with a confirmed 8:1 ratio of ROI
- Designed strategy and lead the team delivery of Player of the Month marketing strategy for AIA through Tottenham Hotspur Partnership
- Implemented new real time Al customer data platform, mParticle, across business for marketing automation, tracking and amplification
- Pitched and won new business: SportPesa, HSBC and MSC Cruises
SENIOR PARTNERSHIP MANAGER
NETBALL AUSTRALIA
12.2016 - 03.2018
- Negotiated retention and increased investment of partners: Samsung ($1.1m), Nissan ($1.0m), Rebel Sport ($400k), Asics ($200k)
- New Business: Lorna Jane ($60k), Woolworths ($1.5m nationally), Coast2Coast ($100k)
- Developed first Netball Australia online merchandise shop and merchandise product range including inaugural Australian female sport trading cards with augmented reality concept
- Commercial Strategy Development and implementation for the new Suncorp Super Netball League
PROFESSIONAL FOOTBALL - AFL
WEST COAST EAGLES, SYDNEY SWANS, HAWTHORN FOOTBALL CLUB
11.2005 - 10.2016
- 2014 Premiership Player for Hawthorn FC
- 2014 Best Clubman for Hawthorn FC
Education
MBA -
LA TROBE UNIVERSITY
01.2021
SCIENCE OF WELLBEING SHORT COURSE -
YALE UNIVERSITY/COURSERA
01.2020
MASTER OF MANAGEMENT - SPORTS ADMINISTRATION
LA TROBE UNIVERSITY
01.2018
EXECUTIVE CERTIFICATE - FOOTBALL ADMINISTRATION
AFL SPORTSREADY
01.2016
PROFESSIONAL CERTIFICATE - FOOTBALL ADMINISTRATION
AFL SPORTSREADY
01.2015
BACHELOR OF BUSINESS - Management and Human Resources
GRIFFITH UNIVERSITY
01.2014
EXECUTIVE CERTIFICATE - PLAYER DEVELOPMENT & WELFARE
AFL SPORTSREADY
01.2014
Skills
- Strategic planning
- Partnership servicing
- Stakeholder engagement
- Business development
- Contract negotiations
- Team management and leadership
- Welfare and crisis management
- Budget management
- Public speaking
- Coaching
- Planning and overseeing program
- Performance analysis
Volunteer Experience
STAND UP EVENTS AMBASSADOR, Supporting equality and fighting homophobia in sport., Member of the inaugural board., Development of the Stand Up Events school and local sports club program that fight homophobia in sport., Developed and administrated Move In May - Fundraising event for Stand Up Events.
Timeline
AFL ASSISTANT COACH
WESTERN BULLDOGS FOOTBALL CLUB
11.2021 - Current
AFL WELFARE MANAGER / VFL OPERATIONS & NGA MANAGER
COLLINGWOOD FOOTBALL CLUB
10.2020 - 12.2021
COMMERCIAL MANAGER
FLY BUYS - PACIFIC LOYALTY GROUP
03.2020 - 12.2020
SENIOR ACCOUNT MANAGER
GREEN ROOM DIGITAL, LONDON
09.2018 - 01.2020
SENIOR PARTNERSHIP MANAGER
NETBALL AUSTRALIA
12.2016 - 03.2018
PROFESSIONAL FOOTBALL - AFL
WEST COAST EAGLES, SYDNEY SWANS, HAWTHORN FOOTBALL CLUB
11.2005 - 10.2016
MBA -
LA TROBE UNIVERSITY
SCIENCE OF WELLBEING SHORT COURSE -
YALE UNIVERSITY/COURSERA
MASTER OF MANAGEMENT - SPORTS ADMINISTRATION
LA TROBE UNIVERSITY
EXECUTIVE CERTIFICATE - FOOTBALL ADMINISTRATION
AFL SPORTSREADY
PROFESSIONAL CERTIFICATE - FOOTBALL ADMINISTRATION
AFL SPORTSREADY
BACHELOR OF BUSINESS - Management and Human Resources
GRIFFITH UNIVERSITY
EXECUTIVE CERTIFICATE - PLAYER DEVELOPMENT & WELFARE
AFL SPORTSREADY
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