Summary
Overview
Work History
Education
Skills
Timeline
Generic

Matthew Bosnjak

Glen Alpine,NSW

Summary

Results-driven sales manager bringing several years of experience in product development, promotion and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.

Overview

29
29
years of professional experience

Work History

Commercial Sales Manager (NSW)

Knauf Gypsum
2023.01 - Current
  • Developed strategic goals for the company's growth.
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Coached, developed and motivated team to achieve revenue goals.
  • Led NSW Sales Team to opening new accounts to the value of 50% of existing initial annual sales in a 1.5 year period.
  • Created a pathway to success via partnerships with prominent builders/developers:
  • Defending core business and finding new ways to win. Examples include builder deals to circumvent alignments between installers and competitors.
  • Increased sales by changing the way Multi-residential construction is carried out in NSW; By working through technical solutions and benefit analysis with builders, developers and installers; gained buy in towards functional and cost effectiveness of removing the incumbent Hebel systems and replacing with Knauf systems.

Architectural & Specifications Manager (NSW/ACT)

Knauf Gypsum
2022.03 - 2022.12
  • Commencement of new pipeline of major multi-residential builders to grow Knauf systems sales and replace incumbent building methods.
  • Integration and operational contribution within Commercial and State Team in a short period of time.
  • Managing architectural and design enquiries for internal and external stakeholders.
  • Maximise conversion of advantage specifications to sales orders by collaborating with the Commercial Sales and Engineering teams throughout the construction cycle.
  • § Be responsible for initiating customer back innovation through representation and feedback from Architectural community regarding design issues or design trends and feeding information into Knauf innovation pipeline

Commercial Account Manager

CSR Limited
2015.02 - 2022.02
  • Manage credit accounts in conjunction with the credit manager to achieve DSO targets.
  • Provide market intelligence, sales, and operations planning forecasts.
  • Develop customer business plans for customer base.
  • Revenue & ASP of all products maintained at or above budget.
  • Work with Architectural Consultant to secure specifications with Architects and Builders.
  • Ranked as a top 3 ‘Challenger’ sales person from across Australia. Based on CSR Challenger sales development program.

Business Development Manager

CSR Limited
2013.07 - 2015.01
  • Developed a strong rapport with the largest owner of commercial Office Space in Australia (Dexus). Leveraging this to break an existing 'sole supplier' agreement with a market leading competitor.
  • Assisted in bringing AMP & Investa under a Preferred Supplier agreement and with the ongoing leveraging of this status, winning large and ongoing sales with both.
  • Architectural and technical presentations to major architectural and building firm to secure purchase agreements that removed installer price discussions from the equation.
  • Build relationships with key stakeholders at all levels, including: Architects, Building Owners, Building/Facilities Managers, Project Managers, Builders and Contractors.

Foodservice Sales Manager (NSW)

Baiada Poultry
2011.06 - 2013.06
  • Created category structure within the business by implementing a sustainable price management system developed for managing market by customer, market sector and location. This was timed with industry wide price increases. When appointed to the position, pricing deals by customer were ad-hoc.
  • Setting budgets and sales strategies for NSW Team (three members).
  • Business development with distributors from key Buying Groups and Independents.
  • Working with National Manager on buying group strategy, conference presentations and events.
  • Formed and successfully actioned strategies with the NSW Team for returning state Distributor sales to growth, from two previous years of decline.
  • Communicated and managed the first Foodservice price increase in three years with a positive outcome for existing distributor relationships. Also leveraged the event to attain a record sales month prior to the rise.
  • Developed costing simulation tools for use by the Team Nationally. Assisted with ease and accuracy of pricing and deals.

Group Retail Outlets Manager (National)

Baiada Poultry
2010.01 - 2011.06
  • Managing six Retail/Factory Outlets Nationally. Over $450,000 per week. Both consumer and B2B sales
  • 6 direct reporting Managers and 35 staff.
  • Establish redevelopment plans and manage renovation/fit-out projects.
  • Marketing shops to increase customer numbers, average spend and profitability.
  • Financial control over all operational aspects.
  • Placing Managers in 5 of 6 Outlets and developing each in financial, retail, promotional and security management within the business.
  • Reviewing existing staff and recruiting new members to create excellent customer service and operational success.
  • Successfully implementing promotional calendars and operational systems to enable a smooth transition away from this area of the business, into new role.

Brand Executive (National)

Baiada Poultry
2006.11 - 2009.12
  • Prepare annual product campaigns in conjunction with major retailers for retail freezer range nationally.
  • Growing Retail Freezer sales and product range through new line launches annually.
  • Building relationships with Supermarket Category Managers with a high level of professionalism.
  • Successful implementation of above the line and below the line advertising and promotions.
  • Hosting events such as Lilydale free range chicken stand at Good Food & Wine show. MC duties with celebrity chefs.
  • New product development and marketing programs for all market categories, including Lilydale free range, Retail freezer/Deli/Meat dept, Foodservice.

Marketing Coordinator (National)

Baiada Poultry
2002.01 - 2005.12
  • National Brand/Product Management – ‘Lilydale Free Range Chicken’ and ‘Baiada Select Poultry’.
  • Devising, presenting and enacting national marketing strategies for Baiada product range and brands. Trade and consumer marketing.
  • Designing annual customer surveys, analysing results and providing action points to state teams: As required for ISO accreditation audits.
  • Over 40% growth in sales for Lilydale, every year.
  • Created promotions to build the company’s only consumer known brand (at the time) and what is still the largest free range brand in Australia.
  • Performing role of Marketing Manager while Manager was on maternity leave twice. Successfully operated to meet the needs of retail, foodservice and corporate marketing requirements of the company.

Other Experience

Casual Roles
1995.10 - 2002.06
  • Cabramatta Leagues Club. '

Main Bank' central cash management & end of day reconciliation. Also general hospitality (bar & gaming).

  • Sodexo - Sydney Super Dome (now Qudos Bank Arena).

Hospitality duties as well as appointment to Restaurant Duty Manager of Driver's Lounge throughout 2000 Olympics.

  • Dexus Shopping Centre Management.

Admin, promotional and marketing assistant duties.

  • Caltex Fairfield West.

Shop & Fuel service.

Education

Constructive Leaders Program -

University of Melbourne /Melbourne Business School
2016-08

Master of Business - Marketing

Macquarie University
2006-04

Bachelor of Commerce - Marketing

Western Sydney University
2002-04

Higher School Certificate -

Patrician Brothers College
Fairfield, NSW
1998-12

Skills

  • Financial Acumen, budgeting and forecasting.
  • Strategy design & implementation.
  • Business Development.
  • Building balanced, high performing teams.
  • Training and mentoring.
  • Identifying and managing key stakeholders.
  • Strong sales coaching and mentoring skills.
  • Versatile and resourceful. Adaptable to various industries.
  • Communication and influence.
  • Delivering within multi-channel strategies.

Timeline

Commercial Sales Manager (NSW)

Knauf Gypsum
2023.01 - Current

Architectural & Specifications Manager (NSW/ACT)

Knauf Gypsum
2022.03 - 2022.12

Commercial Account Manager

CSR Limited
2015.02 - 2022.02

Business Development Manager

CSR Limited
2013.07 - 2015.01

Foodservice Sales Manager (NSW)

Baiada Poultry
2011.06 - 2013.06

Group Retail Outlets Manager (National)

Baiada Poultry
2010.01 - 2011.06

Brand Executive (National)

Baiada Poultry
2006.11 - 2009.12

Marketing Coordinator (National)

Baiada Poultry
2002.01 - 2005.12

Other Experience

Casual Roles
1995.10 - 2002.06

Constructive Leaders Program -

University of Melbourne /Melbourne Business School

Master of Business - Marketing

Macquarie University

Bachelor of Commerce - Marketing

Western Sydney University

Higher School Certificate -

Patrician Brothers College
Matthew Bosnjak