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MATTHEW EDWARDS
SALES/MARKETING PROFESSIONAL
Balmain
Summary
- 20+ years business operations and management experience
- 20+ years sales and business development expertise
- Strong interpersonal and influencing skills
- Strong communication skills Proven business development and exceeding targets
- Cross sector industry experience - B2B, B2C, retail, wholesale/contract sales, and hospitality
- Energetic and resourceful individual with knack for identifying market opportunities and building strategic relationships. Possesses strong understanding of market analysis and sales techniques, coupled with proficiency in lead generation. Committed to driving business growth and forging impactful partnerships.
Overview
33
33
years of professional experience
6
6
years of post-secondary education
Work History
Business Development Manager
Inventis Gregory
02.2024 - Current
- Company Overview: ASX listed commercial office furniture manufacturer, supplying (Local, State & Federal) government accounts, builders, health, schools, Tertiary and Corporate clients
- Key account manager and new business development specialist
- Set new business appointments
- Cold calling phone and site visits
- Service all account s, via calls, zoom, email and face to face meetings
- Set a minimum 10 plus to face to face meetings per week
- Gage market trends and feed back to the appropriate channel
- Process customer quotes, orders efficiently and accurately
- Provide weekly sales reports
- Maintain all activity through CRM
- ASX listed commercial office furniture manufacture r, supplying (Local, State & Federal) government accounts, builders, health, schools, Tertiary and Corporate clients
- Securing major contract for one of Australia's top Universities, after previous account managers attempts over the life of the business
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
- Drove revenue growth by identifying and securing new business opportunities in untapped markets.
- Strengthened client relationships , conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.
- Secured high-value accounts through persistent and strategic outreach efforts.
- Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
Sales Account Manager
Vision Training Institute
06.2019 - 08.2023
- Developed new business opportunities , targeting hospitality venues and medium sized businesses
- Set new business appointments
- Conduct training needs analysis (TNA)
- Prepare training synopsis and proposals
- Liaise with Government representatives
- Actively involved in the enrolments of course participants
- Liaise with clients on a regular basis regarding training activity and outcomes
- Provide regular reports on sales activity to Directors
- Maintain all activity through CRM
- Overachieved sales target s each year
- Negotiated prices , terms of sale and service agreements.
- Achieved higher client satisfaction ratings through consistent communication and problem resolution.
- Utilized strong analytica l skills to track sales performance, making adjustments as needed to meet targets.
- Increased sales revenue by identifying and pursuing new business opportunities.
- Consistently exceeded quotas by leveraging an extensive network of contacts within target industries.
- Maintained high standards of customer service by answering pricing, availability, use and credit questions accurately.
- Developed a reputation as a trusted advisor among clients by demonstrating exceptional knowledge of product services.
- Negotiated contracts with favorable terms for both the company and clients, driving mutual success.
Sales/Marketing - Director
The Barbeque Store
01.2011 - 01.2019
- Company Overview: In store and online retail business in outdoor cooking appliances
- High Revenue Business, specializing in mid-high end products both domestic and imported
- Managed up to 8 staff incl
- Sales consultants and a warehouse manager
- Marketing strategy and management incl
- Website and campaigns
- Financial and accounting management
- Sales consultant and lead sales coach for consultants
- In store and online retail business in outdoor cooking appliances
- High Revenue Business, specializing in mid-high end products both domestic and imported
- No 1
- Beefeater dealer in the world for 7 consecutive years
- Over sales 50% growth YOY from 2012-2017
Sales / Marketing - Director
Plantation
01.2006 - 01.2011
- Company Overview: An import and wholesale business specializing in premium indoor and outdoor furniture sourced exclusively from Italy, Spain and Thailand
- Managed and designed the Sydney showroom as well as presenting at local and international Trade Fairs
- Independently responsible for all sales and business development
- Managed marketing and sourced all products and brands
- Developed a strong customer base in hotels, hospitality and commercial e.g
- Crown Resorts, Hyatt Hotels
- An import and wholesale business specializing in premium indoor and outdoor furniture sourced exclusively from Italy, Spain and Thailand
- Successfully secured the distribution rights for 'Kettal' (30 year old brand) and achieved sales in excess of $3M per annum
Sales Agent
The Space Agency
01.1999 - 01.2006
- Company Overview: Contract salesperson for a range of wholesale companies in the gift and housewares industry
- New business development and account management of customers in Metro NSW and Regional NSW
- Attendance and presentation at Trade Fairs
- Successfully achieved monthly, quarterly and annual sales targets
- Contract salesperson for a range of wholesale companies in the gift and housewares industry
- Achieved 40% growth in sales revenue Year on Year
Owner/Operator
Dominos Pizza, Narrabeen
01.1992 - 01.1999
- Franchisee for the Northern Beaches area
- Managed up to 35 staff
- Increased revenue on average 25% of per annum
Education
HSC -
St Josephs College
Hunters Hill, NSW 01.1984 - 01.1989
BACHELOR OF ARTS -
University of Newcastle
Newcastle, NSW 01.1990 - 01.1991
Skills
- Business operations-problem solver-driven
- Management-team leadership-decision making
- Sales-relationship building
- Business development- lead generation- project management
- Interpersonal skills- strategic partnerships
- Influencing skills-client relationship building
- Communication skills & very agile
- Cross sector industry experience
- B2B ( High Revenue Sales up to $800k)
- B2C ( High Revenue Sales)
- Retail ( Generated up to $900k record month)
- Wholesale/contract sales- business acumen
- Government, hospitality, Construction, health, tertiary & corporate project experience
Interests
Timeline
Business Development Manager
Inventis Gregory
02.2024 - Current
Sales Account Manager
Vision Training Institute
06.2019 - 08.2023
Sales/Marketing - Director
The Barbeque Store
01.2011 - 01.2019
Sales / Marketing - Director
Plantation
01.2006 - 01.2011
Sales Agent
The Space Agency
01.1999 - 01.2006
Owner/Operator
Dominos Pizza, Narrabeen
01.1992 - 01.1999
BACHELOR OF ARTS -
University of Newcastle
01.1990 - 01.1991
HSC -
St Josephs College
01.1984 - 01.1989
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