Matthew Jones
Cheltenham
Summary
Experienced digital operations leader with over 25 years in the retail industry, including nearly a decade as Head of Digital at Country Road. Proven track record of driving strategic growth, optimising digital channels, and leading cross-functional teams to deliver exceptional customer experiences. A passionate advocate for people and change, dedicated to enhancing experiences for both customers and internal teams through collaboration, growth, and innovation. Skilled in championing change initiatives and leveraging data-driven insights to achieve business goals and operational excellence.
Overview
2025
2025
years of professional experience
Work History
Head of Digital
Country Road
- Current
- Led digital strategy and operations for Country Road and Trenery, driving significant growth through data-driven decision-making and cross-functional leadership
- Played a pivotal role in defining the digital roadmap, improving customer engagement, and ensuring alignment with business objectives
- Led a team of high-performing individuals, fostering a culture of excellence, innovation, and continuous improvement
- Drove substantial eCommerce growth, achieving over $230 million in sales and accounting for 35% of total brand sales across all digital touchpoints
- Served as brand sponsor for the Country Road App, exceeding expectations with app sales now contributing 30% of all online sales
- Led collaboration with the internal UX team to develop and implement a comprehensive digital optimisation strategy, including the successful deployment of redesigned Product Detail Pages (PDPs) and Product Listing Pages (PLPs)
- Worked closely with IT, Marketing, Distribution, and Merchandise teams to create seamless digital experiences across all customer touchpoints, strengthening brand cohesion and customer satisfaction
- Project lead for the launch of Workplace, an organisation-wide communication tool aimed at enhancing internal connectivity and engagement
- Drove freight optimisation initiative via Shippet, set for launch in the upcoming year to enhance logistics efficiency and cost-effectiveness
Education
Bachelor of Commerce - Marketing And Accounting
Swinburne University
Melbourne, VIC11-2004
Associate Diploma - Business Management
Moorabbin Tafe
Melbourne, VIC11-1993
Skills
Project Management
Analytical Skills
Strategic Decision Making
Digital Transformation
Cross Functional Team Leadership
Timeline
Head of Digital
Country Road
- Current
Bachelor of Commerce - Marketing And Accounting
Swinburne University
Associate Diploma - Business Management
Moorabbin Tafe
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