Matthew Rock
THORNBURY
Summary
A passionate and driven department manager, consultant and team member, with extensive marketing and communications experience across the marketing mix, particularly in digital platforms.
Qualified in communications (BA Public Relations), Matthew brings a skillset that has achieved impressive results against key objectives such as revenue generation, fundraising, customer acquisition and engagement, exposure and positive brand awareness.
Experienced with both for-purpose and corporate organisations in a variety of sectors, and with audiences from niche and local through to international audiences. This experience, combined with command of an array of tactics and platforms, enables a full lifecycle project management approach to creation of adaptable, data-led strategies that appeal to a vast array of customer and stakeholder groups.
A deep belief in the power of communication to enact social, community and workforce change inspires Matthew’s work.
Overview
11
11
years of professional experience
Work History
CRM Product Owner (Project Based Contract)
Healthcare Australia
05.2024 - 03.2025
- Company Overview: Healthcare Australia is the leading healthcare recruitment organization in Australia, delivering workforce solutions and quality health care services for over 50 years
- HCA has nationwide operations in Nursing, Doctors Education, Allied Health, Disability and Aged Care
- The CRM Product Owner is responsible for developing and delivering a Salesforce CRM solution for leads management across B2B & B2C channels for five major divisions
- This includes requirements gathering, scope, prototyping, testing and rollout, as well as implementation of marketing solutions through third party applications
- Healthcare Australia is the leading healthcare recruitment organization in Australia, delivering workforce solutions and quality health care services for over 50 years
- HCA has nationwide operations in Nursing, Doctors Education, Allied Health, Disability and Aged Care
- Conducted training and mentored team members to promote productivity and commitment to friendly service.
Marketing Manager, NDIS & Home Care (maternity leave contract)
Healthcare Australia
05.2023 - 05.2024
- Company Overview: Healthcare Australia is the leading healthcare recruitment organization in Australia, delivering workforce solutions and quality health care services for over 50 years
- HCA has nationwide operations in Nursing, Doctors Education, Allied Health, Disability and Aged Care
- The Marketing Manager is responsible for developing and delivering a multichannel marketing strategy that drives brand awareness, retention, customer acquisition and workforce attraction across paid and owned channels within tight budgets
- The role works closely with operational business units to meet objectives in both the NDIS in home care and Aged Care in home services and leverages strong analytical skills and strategic thinking to achieve objectives
- Healthcare Australia is the leading healthcare recruitment organization in Australia, delivering workforce solutions and quality health care services for over 50 years
- HCA has nationwide operations in Nursing, Doctors Education, Allied Health, Disability and Aged Care
- Average uplift of 40% YoY in enquiries
- Established ongoing EDM campaign for both divisions, workforce and customer versions
- Created 18 new pieces of collateral
- Conducted global overhaul of brand for both divisions
- Contributor to significant improvement in engagement from field staff in both Home Care and NDIS
Primary Marketing Manager
Oxford University Press AU/NZ
07.2022 - 04.2023
- Company Overview: Oxford University Press is a global organization, with a $1.5 billion turnover and more than 5000 staff, which publishes some of the world’s best-known school and home education resources
- The Primary Marketing Manager oversaw all customer facing activity for Primary school audiences, was responsible for management and strategic direction, plus development of brand, engagement and thought leadership initiatives, demand and lead generation campaigns
- The role worked closely with Product and Sales teams and includes direct management of two executives, a co-ordinator and departmental budgets
- The role was heavily informed by data and customer insights and required deep strategic involvement to establish a point of difference in a competitive marketplace
- Oxford University Press is a global organization, with a $1.5 billion turnover and more than 5000 staff, which publishes some of the world’s best-known school and home education resources
- Steered a multi-channel thought leadership campaign, which was the most successful campaign of its kind for Oxford in Australia, reaching an audience of over 13 million, attracting over 7,500 visits, 600 sales leads, 900 downloads, and nearly 400 webinar attendees
- Central role in major sales campaign, attracting more than $430,000 in new revenue
- Project management and chief contributor to the Primary Catalogue update for 2023-24, resulting in time and cost savings of more than 56% on year prior
- In the short time since publication, corresponding web presence has attracted over 90% more visits than year prior
- Chief accountability for production of all key communications including collateral, exhibitions and conferences, multi-channel advertising, EDM and website content
Marketing and Campaigns Manager (contract maternity leave position)
Launch Housing
12.2020 - 06.2022
- Company Overview: Launch Housing is a secular Melbourne-based community organisation that delivers homelessness services and life-changing housing supports to disadvantaged Victorians
- Launch Housing drives social policy change, advocacy, research and innovation
- The Campaigns & Marketing Manager was a senior member of the Campaigns & Engagement team, tasked with management and strategic direction for regular, ‘always on’ activity and major public campaigns to build the supporter base and enrich engagement with the brand
- The role worked closely with media, digital and fundraising roles and included direct management of a team of two communication and marketing specialists, including budget and project management
- The role also carried a heavy emphasis on research into wider audience trends and motivations; and how to position the organisation for success whilst remaining sensitive to the dignity of the people Launch Housing served
- Launch Housing is a secular Melbourne-based community organisation that delivers homelessness services and life-changing housing supports to disadvantaged Victorians
- Launch Housing drives social policy change, advocacy, research and innovation
- Pivotal to achievement of fundraising revenue growth of 24% year on year
- Central role in the organisation’s most successful EOFY campaign ever, attracting more than 160% increase in revenue year on year
- Instrumental to the success of the organisation’s festive appeal, which attracted a 32%+ increase in donation revenue year on year
- Management and execution of the organisation’s peer to peer events which attracted up to 500 registrants, media reach of over 19 million and 2.5 million social media impressions
- This campaign also achieved key placements on national breakfast TV, radio and print media
- Key responsibility for marketing of the social enterprise HomeGround and achievement of 61% growth in properties managed year on year and the 2021 REIV Award for Excellence for Community Service
- Significant role in production of key communications including a documentary, TVC, radio advertisements, on and offline supporter content
Marketing and Communications Manager
On the Line
04.2017 - 11.2020
- Company Overview: On the Line provides telephone, video and online chat counselling services to tens of thousands of people each year, through major services including MensLine, Suicide Line, Suicide Call Back Service and tailored solutions for government, health and industry groups
- The Marketing and Communications Manager was responsible for strategy, development and execution of marketing and communications plans, tenders, campaigns and other related activities for both business and consumer audiences
- The role managed a team of four to deliver strategy against key organizational and client objectives across 12 different service lines, all with unique strategic needs, reporting and budgetary variances
- Key to the role was a deep understanding of customer motivation and help seeking behaviour and integration into all activity
- On the Line provides telephone, video and online chat counselling services to tens of thousands of people each year, through major services including MensLine, Suicide Line, Suicide Call Back Service and tailored solutions for government, health and industry groups
- Planning and execution of all public-facing marketing activity and achievement of average YOY increase of 215% in utilization of various online services
- Promoted twice within 3 years
- Instrumental to the successful delivery of seven new service lines
- Chief accountability for management of social media communities and achievement of 25% year on year increase in followers and 230%+ increase in engagements
- Management of total service budget of over $600,000
Digital Manager
WaterAid Australia
07.2016 - 03.2017
- Company Overview: WaterAid Australia is a member country of WaterAid, an international aid organisation that aims to transform the lives of the poorest and most marginalised people by improving access to safe water, sanitation and hygiene
- This role focused on project management, strategy and content for a variety of digital activities in conjunction with key stakeholders and senior management, including WaterAid’s website, social media, advertising, campaigns and email marketing
- The role included hands-on execution of activity and best practice strategic digital advice to local and international teams to achieve wider organisational initiatives including fundraising, major donation campaigns, advocacy and events
- WaterAid Australia is a member country of WaterAid, an international aid organisation that aims to transform the lives of the poorest and most marginalised people by improving access to safe water, sanitation and hygiene
- Chief accountability for management of website presence and instrumental in achieving a 41%+ year on year increase in single donations and a 17% year on year increase in unique website visitors
- Chief accountability for management of social media communities and achievement of 25% year on year increase in followers and 230%+ increase in engagements
Website & Social Media Officer
Sacred Heart Mission
07.2014 - 06.2016
- Company Overview: Sacred Heart Mission is a medium sized community organisation operating in the Not-for-Profit sector, providing support, daily essentials, counselling, health and recreation for people who are experiencing extreme disadvantage and homelessness
- The Website & Social Media Officer primarily focused on scope, project management, strategy, plans and content for a new website in conjunction with key stakeholders and senior management
- The role also had a heavy emphasis on wider digital strategy, event management and collaboration as part of wider fundraising and advocacy efforts
- Sacred Heart Mission is a medium sized community organisation operating in the Not-for-Profit sector, providing support, daily essentials, counselling, health and recreation for people who are experiencing extreme disadvantage and homelessness
- Scoped, built and launched new website presence and instrumental in achieving a 32% year on year increase in unique website visitors and a 15%+ year on year increase in online conversions
- Chief accountability for management of social media communities and achievement of 40% year on year increase in followers
- Chief accountability for average year on year increase of search engine source visitors by 30%
Education
Bachelor of Arts - Public Relations
RMIT University
Melbourne, VICSkills
- Salesforce administration
- Requirements gathering
- User acceptance testing
- Customer relationship management
Timeline
CRM Product Owner (Project Based Contract)
Healthcare Australia
05.2024 - 03.2025
Marketing Manager, NDIS & Home Care (maternity leave contract)
Healthcare Australia
05.2023 - 05.2024
Primary Marketing Manager
Oxford University Press AU/NZ
07.2022 - 04.2023
Marketing and Campaigns Manager (contract maternity leave position)
Launch Housing
12.2020 - 06.2022
Marketing and Communications Manager
On the Line
04.2017 - 11.2020
Digital Manager
WaterAid Australia
07.2016 - 03.2017
Website & Social Media Officer
Sacred Heart Mission
07.2014 - 06.2016
Bachelor of Arts - Public Relations
RMIT University
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