Matthew Steele
Box Hill
Summary
Purpose-driven sales and commercial leader with 20+ years of global experience scaling SaaS, ecommerce, and technology businesses across APAC, ANZ, North America, and Europe. I build high-performance cultures, launch new markets, and drive sustainable growth—with a deep passion for mentoring and inspiring teams. Throughout my career, I’ve supported diverse, often remote teams—helping individuals unlock their potential and deliver lasting success. I believe in lifelong learning and the power of development to transform careers and companies. Whether designing GTM strategies, coaching emerging talent, or expanding into new regions, I lead with empathy, clarity, and a commitment to meaningful impact.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Head of Sales & Partnerships
Datapel Systems
08.2025 - Current
- Established sales governance to support recruitment, onboarding, and development
- Built and scaled inbound/outbound sales functions; refined operating models
- Led as “Player/Coach,” developing talent matrix and hiring plan for inside/outside sales
- Relaunched HubSpot CRM with integrated AI prospecting tools
- Drove new logo acquisition and organic growth
- Rebuilt partner program; recruited new partners to accelerate adoption and deal velocity
Senior Vice President – APAC
THG (The Hut Group / Ingenuity Commerce)
03.2023 - 08.2025
- Rebuilt THG's APAC Commercial, CS, Marketing, and Operations teams across Tech, SaaS, and services
- Designed and implemented new sales motions (SDR, AE, Partner Mgmt); led hiring and onboarding
- Launched SaaS market (April 2024); recruited high-performing teams across ANZ/APAC
- Yr 1: Delivered 150% net new growth (A$1.8M ACV) vs half-year target
- Yr 2: Closed 135% full-year growth (A$7.5M TCV) from net new customer acquisition
- Built partner program; recruited 5 agency and 3 tech partners
- Led CS and retention program; improved CSAT by +10%
- Promoted from Head of Sales & Partnerships to SVP - February 2024
Director, Sales & Strategy – ANZ (Consulting Role)
Shopline
02.2023 - 05.2023
- Consulted on launch of Asia’s #1 eCommerce platform into Australia
- Designed ANZ GTM strategy and agency partner program
- Built inbound/outbound sales motions; integrated CRM, AI, and data tools
- Developed talent matrix; recruited Sales Dev, AE, and Solutions Architects
- Hired first 4 sales team members; closed largest net-new logo (A$1M TCV)
- Recruited 4 agency and 3 tech partners for Shopline’s first partner program
- Consulting Contract
Director of Sales - APAC
BigCommerce
01.2022 - 01.2023
- Led sales team of 4; implemented governance, training, and development (+65% YoY in 2 quarters)
- Scaled team to 8; launched ASEAN market with first AE in Singapore
- Integrated Feedonomics team and operations (3)
- Led GTM, demand generation, and sales operations across APAC
- Delivered 125% YoY growth; added 350+ net new customers
Head of Inside Sales – Oceania
Fujitsu
05.2021 - 12.2022
- Built and led first inside sales unit across Australia and New Zealand
- Designed scalable systems, talent matrix, and Sandler-based training successfully hiring 8 team members 2 internal 4 external.
- Delivered A$21M TCV (+127% YoY); closed strategic Federal Government contracts
- Initiated partner renewal program; achieved 120% YoY SaaS renewal growth
Director, Inside Sales – APJ
Dell Boomi
05.2018 - 05.2021
- Launched inside sales across Australia, Singapore, and Japan (team of 12)
- Promoted 4 internal team members into field roles.
- Launched a new commercial sales business unit to capture new growing segment incremental added A$1 million ARR to year 3.
- Yr 1: A$1.8M ARR Yr 2: A$2.5M ARR Yr 3: A$3.3M ARR
- Initiated global Solution Architect program; reduced deal cycle from 60 to 30 days, doubled average deal size
- Awarded top international sales team for 2 consecutive years.
Business Market Director – ANZ | Strategy Lead – APJ
Apple
10.2009 - 05.2018
Director, Channel Development – APJ | Enterprise System Sales – ANZ
Lenovo
01.2008 - 01.2009
- Delivered partner-led GTM strategies and enterprise sales outcomes across APJ and ANZ.
Multiple roles. Sales executive, Partner Manager, Channel Development, Sales Director
Hewlett Packard
01.1999 - 01.2008
Education
IT Management & Finance
Bartons Business College
Skills
- Global Sales Leadership & GTM Strategy
- New Market & Country Expansion
- Customer Acquisition & Retention
- Talent Development & Team Building
- Strategic Partnerships & Ecosystem Design
- P&L Ownership & Revenue Operations
- Performance Marketing & Demand Generation
- Logistics, Fulfillment & Operations modernisation
Websites
Certification
Certified Sales Trainer – Sandler Training
Timeline
Head of Sales & Partnerships
Datapel Systems
08.2025 - Current
Senior Vice President – APAC
THG (The Hut Group / Ingenuity Commerce)
03.2023 - 08.2025
Director, Sales & Strategy – ANZ (Consulting Role)
Shopline
02.2023 - 05.2023
Director of Sales - APAC
BigCommerce
01.2022 - 01.2023
Head of Inside Sales – Oceania
Fujitsu
05.2021 - 12.2022
Director, Inside Sales – APJ
Dell Boomi
05.2018 - 05.2021
Business Market Director – ANZ | Strategy Lead – APJ
Apple
10.2009 - 05.2018
Director, Channel Development – APJ | Enterprise System Sales – ANZ
Lenovo
01.2008 - 01.2009
Multiple roles. Sales executive, Partner Manager, Channel Development, Sales Director
Hewlett Packard
01.1999 - 01.2008
IT Management & Finance
Bartons Business College