Matthew Sydes
Buderim,QLD
Summary
Proven leader in business growth and development, with a track record of increasing store turnover by up to 20% at Specsavers and enhancing customer engagement. Skilled in proposal development and key account management, I excel in competitive intelligence and industry networking, driving financial success and brand awareness across the optical industry. Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development. Results-driven Regional Business Development Manager with a proven track record in spearheading strategic planning, market expansion and revenue growth initiatives. Proficient in cultivating partnerships, identifying business opportunities and driving performance improvement. Skilled at leading cross-functional teams, leveraging data analytics for decision-making and executing competitive market positioning strategies. Demonstrated success in fostering client relationships and enhancing brand visibility.
Overview
24
24
years of professional experience
Work History
Regional Business Development Manager
ZEISS
Caloundra, QLD
04.2021 - Current
- Supported sales team members across Queensland and Victoria to drive growth and development.
- Monitored progress against goals on a regular basis using data analytics tools.
- Tracked performance metrics such as revenue growth, customer acquisition rates and customer retention rates.
- Provided technical support when needed for customers utilizing our products or services.
- Identified gaps in current processes and developed solutions to improve efficiency.
Business Development Representative
ZEISS Vision
Caloundra, QLD
03.2018 - 03.2021
- Responsible for attracting new customers and supporting existing customers to grow revenue
- Identifying new business opportunities
- Grow share of wallet with existing customers
- Provide product recommendations and advice to optometry professionals
- Achieved and exceeded budget for FY 2019/2020 by 12% and YOY growth vs prior yr of 15%
- In the last 12months have increased 'buying customers' by 25%
- Have grown the share of wallet of my accounts, to a position of having 8 of my customers in the 20 highest spending ZEISS accounts nationally
- Winner of the 2020 ZEISS internal 'Go the Extra Mile' awarded by the ZEISS ANZ General Manager
- Monitored progress against goals on a regular basis using data analytics tools.
Customer Service Officer
ZEISS Vision
Caloundra
10.2015 - 03.2018
- Provide product recommendations and advice to optometry professionals
- Identifying new business opportunities
- I received the highest ranking within ZEISS for service standards for three consecutive months
- This has only been recorded for the past three months
Store Manager
Specsavers
Launceston
03.2013 - 09.2015
- Staff management and development
- Raising customer service standards
- Increasing store turnover
- Achieved a change in the store ranking for customer service standards
- This went from consistently being in the bottom five stores out three hundred and twenty nationally on appointment, to the top thirty stores consistently out of three hundred and sixty at the end of employment
- Our store also achieved 1st place on one occasion and numerous top 10s
- Store turnover increased by 20% during my time as Store Manager
Store Manager
Island Optical
Launceston
11.2003 - 03.2013
- Business growth
- Staff management and development
- Store turnover increased from $1million to $1.3 million in the 1st full year of my management
- Then grew to 2.5 million at end of term
- 4 staff graduated as qualified Optical dispensers during this period under my guidance
Tasmanian Operations and State Manager
Island Optical
01.2002 - 03.2013
- Business growth
- Staff management and development
- Setting and ensuring merchandising standards are upheld
- At end of my employment the two Tasmanian stores were 3rd and 4th for turnover out of the sixty plus stores within the Optical Superstore group
- These stores were 1st and 2nd for turnover out of the non-franchise stores within the group
- Ten staff under my training and guidance qualified as Optical Dispensers
- On appointment to the position, there were no qualified Optical Dispensers within my stores
Victorian State Manager and Procedural Assurance Manager
The Optical Superstore
01.2009 - 08.2010
- Opening new stores
- Business growth
- Staff management and development
- Recruitment of State Manager to assume the position once I left
- I managed the opening of four new stores in Victoria during my time as Victorian State Manager
- One store out of seven was returning a profit on appointment to the position
- During my term six of the seven stores were returning a profit
- I employed and coordinated training of twenty new staff
- Five of whom became qualified Optical Dispensers
- Managed a total of sixty staff across Victoria and Tasmania
Store Manager
Island Optical
Hobart
01.2001 - 11.2003
- Business growth
- Staff management and development
- Store turnover increased from 900 000 on my appointment to 1.5 million within my first full year as manager
- Two staff graduated as qualified Optical Dispensers
Education
Certificate 4 Optical Dispensing -
Open Training and Education Network (TAFE NSW)
01.2004
Optical Mechanics Course -
Royal Melbourne Institute of Technology
01.1991
Cycle Skills Training Course -
07.2012
St Johns Ambulance First Aid Course -
05.2012
Certificate 3 Fitness Leaders Course -
03.1995
Skills
- Proposal development
- Financial acumen
- Competitive intelligence
- Industry networking
- Brand awareness
- Key account management
Affiliations
- Previous Board Member of the Sacred Heart Catholic School Board of Governors
- Active and financial member of Sunshine Coast SUP Club
- Past member of Optical Advisory Board Royal Melbourne Institute of Technology (RMIT)
References
Industry and personal referees available on request.
Hobbies and Interests
- Spending time cycling, stand up paddle boarding, camping and bushwalking with my family
- Training and racing my road bike in Open and Veterans cycling races
- Writing cycling training programs and providing coaching advice
Accomplishments
- achieved 100% Sales target award for 5 consecutive years
- ZEISS award winner for going the Extra Mile
Timeline
Regional Business Development Manager
ZEISS
04.2021 - Current
Business Development Representative
ZEISS Vision
03.2018 - 03.2021
Customer Service Officer
ZEISS Vision
10.2015 - 03.2018
Store Manager
Specsavers
03.2013 - 09.2015
Victorian State Manager and Procedural Assurance Manager
The Optical Superstore
01.2009 - 08.2010
Store Manager
Island Optical
11.2003 - 03.2013
Tasmanian Operations and State Manager
Island Optical
01.2002 - 03.2013
Store Manager
Island Optical
01.2001 - 11.2003
Certificate 4 Optical Dispensing -
Open Training and Education Network (TAFE NSW)
Optical Mechanics Course -
Royal Melbourne Institute of Technology
Cycle Skills Training Course -
St Johns Ambulance First Aid Course -
Certificate 3 Fitness Leaders Course -
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