Years of professional sales account management experience
Matt Highgate
Sales Representative
Drummoyne,NSW
Summary
Driven Regional Sales Manager with 8 year track record of success in increasing revenue, improving operations efficiency and building high-performance team. Results-oriented problem solver and skilled leader. Self-directed and motivational style.
Overview
8
8
Work History
Regional Sales Manager
NEXUS
01.2024 - Current
- Executed in-store activations, sampling campaigns, and education sessions with staff and customers, resulting in measurable increases in product awareness and sell-through.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Launched and promoted new products and marketing campaigns, ensuring strong uptake and repeat purchase across retail channels.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Delivered timely reporting and actionable insights on account performance, competitor activity, and market trends to guide business strategy.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Managed and grew relationships with a diverse portfolio of retail accounts across New South Wales, consistently strengthening partnerships and exceeding sales targets.
- Participated in promotional store sale events
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Secured new distribution opportunities within my territory by identifying gaps, prospecting, and converting leads into long-term stockists.
- Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.
- Represented brands with professionalism and enthusiasm, building a reputation for industry expertise, reliability, and genuine passion for health and fitness.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
- Cultivated strong partnerships with distributors and retailers to increase product visibility and drive sales volume.
- Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Proactively identified potential bottlenecks in the sales pipeline to minimize risks and maintain a healthy deal flow for sustained revenue growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Built relationships with customers and community to establish long-term business growth.
- Organized promotional events and interacted with community to increase sales volume.
Regional Account Manager
Spartan Suppz
01.2018 - 12.2024
- Established strong client relationships through regular communication, attentive service, and prompt issue resolution.
- Achieved regional sales targets by developing strategic plans and executing effective account management practices.
- Conducted comprehensive market analysis to identify trends, competitor activities, and potential areas of improvement.
- Delivered engaging presentations showcasing product offerings tailored to individual client needs, ultimately driving sales growth.
- Increased revenue by identifying growth opportunities within existing accounts and cross-selling additional products or services.
- Provided exceptional customer service, leading to increased client retention rates and long-term partnerships.
- Enhanced client satisfaction by proactively addressing concerns and implementing customized solutions.
- Provided timely updates on account performance, potential risks, and opportunities to key stakeholders within the organization.
- Generated leads through networking, cold calls and industry connections.
- Communicated by phone, email and traveled for face to face contact for over 100 accounts.
- Collaborated with sales team to develop innovative strategies for prospecting new clients and expanding market share.
- Negotiated favourable contract terms for both the company and clients while maintaining a focus on mutual benefits.
- Worked closely with marketing teams to create targeted campaigns designed to attract key decision-makers in prospective businesses.
- Regularly exceeded sales quotas through persistent follow-ups with prospects, detailed product knowledge demonstrations, and persuasive negotiations.
- Participated in ongoing professional development opportunities to stay current on industry trends, enhance product knowledge, and refine sales techniques.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Achieved or exceeded company-defined sales quotas.
- Built relationships with customers and community to promote long term business growth.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Met existing customers to review current services and expand sales opportunities.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Consulted with businesses to supply accurate product and service information.
- Maintained current knowledge of evolving changes in marketplace.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Negotiated prices, terms of sales and service agreements.
- Attended monthly sales meetings and quarterly sales trainings.
- Drove store revenue by offering customers accessories and related purchases to complete selections.
Store Manager
GNC Live Well
01.2013 - 12.2018
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Assisted with hiring, training and mentoring new staff members.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Completed point of sale opening and closing procedures.
- Mentored new hires during their onboarding process, ensuring they were well-equipped to excel in their roles from day one.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Conducted regular performance reviews for staff members, providing constructive feedback and opportunities for growth.
- Approved regular payroll submissions for employees.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Fostered a positive work environment by cultivating strong relationships between team members through team-building activities and consistent recognition of individual achievements.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Supervised guests at front counter, answering questions regarding products.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
- Optimized labor scheduling according to store needs while adhering to budget constraints, maximizing productivity without compromising service quality.
- Oversaw loss prevention efforts, minimizing shrinkage by implementing effective security measures and training staff on proper procedures.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Ensured compliance with all applicable laws, regulations, policies by regularly reviewing store procedures and taking corrective measures when necessary.
- Maintained open lines of communication with corporate headquarters, sharing pertinent information about store performance and requesting support when needed.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Collaborated with other managers to develop company-wide initiatives aimed at improving overall performance across all locations.
- Developed a successful employee retention plan, reducing staff turnover rates significantly.
- Developed and implemented successful staff incentive programs to motivate employees.
- Developed strategies for attracting new customers by analyzing demographic data and conducting targeted marketing initiatives.
- Implemented a loyalty program that boosted repeat business and increased overall sales revenue.
- Interacted well with customers to build connections and nurture relationships.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Trained and guided team members to maintain high productivity and performance metrics.
- Assisted in recruiting, hiring and training of team members.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Retail Sales Associate
Optus Communications
06.2008 - 12.2013
- Greeted customers and helped with product questions, selections, and purchases.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Maintained clean sales floor and straightened and faced merchandise.
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
- Helped customers complete purchases, locate items, and join reward programs.
- Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
- Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Managed cash register after end of shift to balance and record accurate transactions.
- Answered questions about store policies and addressed customer concerns.
- Assisted in managing inventory levels, accurately processing shipments, and restocking merchandise as needed.
- Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Developed professional relationships with customers to increase loyalty, retention and rapport.
- Demonstrated expertise in various product categories resulting in becoming a go-to resource for customers seeking advice on product selection.
- Supported store leadership in implementing new merchandising strategies which led to improved product positioning and overall visual appeal.
- Conducted thorough product knowledge training sessions for new hires, ensuring they were well-equipped to serve customers effectively.
- Aided managers in planning effective staff schedules to ensure optimal coverage during peak hours while considering employee availability constraints.
- Engaged in friendly conversation with customer to better uncover individual needs.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
Retail Sales Associate
JB Hi-Fi
01.2004 - 12.2008
- Greeted customers and helped with product questions, selections, and purchases.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Maintained clean sales floor and straightened and faced merchandise.
- Maintained a clean and organized store environment, enhancing the overall shopping experience for customers.
- Helped customers complete purchases, locate items, and join reward programs.
- Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
- Handled returns and exchanges professionally, resolving customer issues while adhering to company policies.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Managed cash register after end of shift to balance and record accurate transactions.
- Answered questions about store policies and addressed customer concerns.
- Boosted customer satisfaction by providing exceptional service and addressing concerns promptly.
- Balanced and organized cash register by handling cash, counting change, and storing coupons.
- Enhanced visual merchandising displays by arranging products strategically, attracting more customers to the store.
- Trained and supervised new employees to use selling strategies and apply best practices.
- Increased sales revenue through effective product recommendations tailored to individual customers.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
Direct Sales Representative
Optus Telecommunications
12.2002 - 12.2004
- Delivered compelling sales presentations that highlighted key features and benefits of products or services, resulting in increased conversion rates.
- Met customers in homes and businesses to discuss and demonstrate products.
- Provided comprehensive product training to new hires, contributing to their rapid integration into the sales team.
- Maximized revenue potential with strategic upselling techniques tailored to individual customer needs.
- Cultivated strong client relationships through consistent follow-ups and timely resolution of concerns, ensuring repeat business opportunities.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Collaborated with team members to exceed sales targets, fostering a competitive yet supportive environment.
- Wrote reports outlining activities and sales.
- Strengthened brand presence by organizing and participating in promotional events, trade shows, and presentations.
- Boosted sales performance by developing and executing targeted marketing strategies.
- Put together sales proposals and contracts.
- Informed customers of promotions to increase sales productivity and volume.
- Stayed current on company offerings and industry trends.
- Monitored service after sale and implemented quick and effective problem resolutions.
- Contributed to event marketing, sales and brand promotion.
- Set and achieved company defined sales goals.
- Achieved or exceeded company-defined sales quotas.
- Attended monthly sales meetings and quarterly sales trainings.
- Kept detailed records of daily activities through online customer database.
- Contributed to team objectives in fast-paced environment.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Trained new employees on customer service, money handling and organizing strategies.
Education
High School Diploma -
Bass High School
Bass Hill, NSW12.2002
Skills
- Sales Leadership
- Customer Service
- Strategic Planning
- Business development and planning
- Sales expertise
- Deal Closing
- Business Development
- Relationship selling
- Account development
- Training and mentoring
- Account Management
- Lead Generation
- Territory expansion
- Contract Negotiations
- Sales initiatives and techniques
- Sales Tracking
- Analytical Thinking
- Competitor Analysis
- Territory Management
- Territory Growth
- Sales Presentations
- Product Knowledge
- Negotiation and Persuasion
- Sales Coaching
- Goal Setting
- CRM Software
- Customer Support
- Product and service knowledge
- Direct Sales
- Forecasting and Reporting
- Contract Negotiation
- Decision-Making
- Lead prospecting
- Staff Management
- Strategy Development
- Profit and loss understanding
- Budget Management
- New Account Development
- Product Development
- Sales Forecasting
- Staff Coordination
- Network development
- Market Research
- Expanding territories
- Trend Analysis
- Forecasting skills
- Staff Training
- Solution selling
- New Business Development
- Closing Techniques
Health & Wellness
Health and wellness are central to both my personal and professional life. I have been actively involved in the fitness and nutrition industry for years, which has given me firsthand insight into the importance of balance, discipline, and consistency. Outside of work, I train daily, maintain a structured nutrition plan, and continuously educate myself on new trends and products in the health and wellness space.
This lifestyle not only keeps me focused and energetic but also helps me connect authentically with customers and retail partners. I believe living the values of health and wellness allows me to represent a brand with genuine passion and credibility.
Timeline
Regional Sales Manager
NEXUS
01.2024 - Current
Regional Account Manager
Spartan Suppz
01.2018 - 12.2024
Store Manager
GNC Live Well
01.2013 - 12.2018
Retail Sales Associate
Optus Communications
06.2008 - 12.2013
Retail Sales Associate
JB Hi-Fi
01.2004 - 12.2008
Direct Sales Representative
Optus Telecommunications
12.2002 - 12.2004
High School Diploma -
Bass High School