MAULIK DESAI

ELMO Software provides cloud-based HRIS and payroll solutions that streamline and automate key HR processes, including payroll, recruitment, performance management, and employee development. It helps businesses efficiently manage their workforce and improve overall operational performance.

• Led the creation of the "New Course Builder": Managed the end-to-end development of a new platform that serves 300K+ daily active users, successfully delivering the product after 1.5 years of development.

• Launched the company's first mobile app: Spearheaded the development of a mobile app that garnered 10K+ downloads on Google Play and the Apple App Store, maintaining an average rating of 4.1.

• Sole Product Owner for the project, coordinating with cross-functional teams to ensure seamless execution and timely production launch.

• Managed key resources, timelines, and stakeholder relationships to ensure the app’s successful delivery, demonstrating exceptional prioritization and project management skills.

• Product Owner for Payroll Integration: Led the development of a Bi-directional Integration between the company’s HR platform and payroll partners, delivering the product within a single quarter.

• Achieved 78% adoption rate among eligible clients within the first quarter, and reduced client churn risk by 18% through increased product confidence.

• Recognized with the CEO Award for excellence in client satisfaction, product delivery, and dedication to "Client Delight" and "Obsession" with user-centric design and functionality.

• Promoted to Senior Product Owner: Earned the distinction of being the youngest Senior Product Owner in the company's history due to consistent delivery of complex and high-impact products.

Key Impact Metrics:

• 300K+ daily active users for the "New Course Builder."

• 10K+ downloads and a 4.1-star rating on Google and Apple App Stores for the "first company mobile app"

• 78% adoption rate and 18% reduction in churn risk for Payroll Integration new features

Upstreet facilitates a fractional share reward program between

companies and their customers.

• Led cross-functional teams and managed stakeholder communication to drive product development from inception to successful implementation across multiple initiatives.

• Designed and executed A/B experiments to optimize product performance, improving conversion rates by 15 basis points and reducing customer churn by 12 basis points.

• Launched "Moonshot" feature, which successfully reduced Customer Acquisition Cost (CAC) by 12%, improving overall profitability and marketing efficiency.

• Introduced and managed the "Employee Share Scheme" product, expanding Upstreet’s offerings and increasing employee engagement with the platform.

• Automated KYC (Know Your Customer) flow, leading to a 32% reduction in support queries and streamlining user onboarding and verification processes.

• Conducted 100+ user interviews for hypothesis testing, gathering actionable insights that directly influenced product iterations and decision-making.

• Owned User Acceptance Testing (UAT) cycle and managed the app release process, ensuring smooth deployment and high-quality product launches.

• Collaborated with the Head of Products to define the roadmap and KPIs for the team, aligning product strategy with company goals and key business outcomes.

• Assisted Scrum Master in reducing tech debt by actively participating in backlog grooming, prioritizing and resolving technical issues to improve sprint velocity.

Key Impact Metrics:

• Created alternatives 'Revenue Stream' for the company through the "Employee Share Scheme."

• 15 basis points improvement in conversion rates.

• 12 basis points reduction in churn rate.

• 12% reduction in customer acquisition cost (CAC).

• 32% reduction in support queries through KYC automation.

ASPIRE is a marketplace for matching businesses with potential remanufacturers, purchasers, or recyclers of waste resources. Idea is to create circular economy to reduce the carbon footprint.

• Led Agile Ceremonies and Team Collaboration for ASPIRE Project: Managed daily stand-ups, sprint planning, retrospectives, and workshops for a cross-functional team of 5, ensuring alignment across on-shore and off-shore teams.

• Streamlined Backlog and Resource Management: Maintained and prioritized project backlogs, allocated resources effectively, and provided accurate estimations, ensuring the timely delivery of key features and enhancements.

• Collaborated with Stakeholders and Clients: Worked closely with both internal and external stakeholders to gather requirements, define user stories, and ensure product features aligned with business goals and client needs.

• Oversaw User Acceptance Testing (UAT) and Feature Testing: Led the testing of new features and managed the UAT cycle, ensuring successful feature releases with minimal post-launch issues.

• Represented ASPIRE at La Trobe Accelerator Showcase: Presented the project to investors and industry leaders, showcasing the potential of ASPIRE in creating a circular economy and reducing carbon footprint.

SmartServ is a USA based company that deals with Field Service Management Software.

• Managed Four Key Accounts, Generating $200K in Revenue: Handled four major client accounts, successfully driving revenue of $200K through exceptional relationship management and strategic account oversight.

• Drove Upselling and Cross-selling Initiatives: Led upselling and cross-selling efforts for the four accounts, increasing product adoption and expanding business opportunities within existing partnerships.

• Contributed to Company’s Think Tank for Strategic Growth: Played an integral role in the company's think tank, helping to secure 8 new clients and contributing to a 28% increase in overall profits.

• Achievement: Received a Letter of Recommendation from the CEO for outstanding performance and contributions to revenue growth and client satisfaction.