Max Kemp

Engaging with relevant target brands to understand the opportunities that may exist to achieve our event and partnership goals.
Working with the Studio team to develop pitch documents.
Working with the MCH senior leadership team and the relevant personnel in each business to identify brand alignment opportunities.
Managing and maintain a sales pipe and all documentation relevant to events & partnerships.
Negotiating to close brand & event partnership deals accordingly and at the direction of the ED.
In conjunction with the MCH exec/senior leadership team, developing a range of new revenue opportunities for the group and our partners.

Managing end to end sponsorship for all 3rd party events & festivals nationally.
Creating win-win scenarios for promoters to increase revenue and consumer satisfaction while meeting the strategic direction of Red Bull.

Increasing festival sales nationally by over %57 in 2022 vs 2019 (first full year since COVID 19.)
Managing key stakeholder relationships to increase Red Bull's share for energy category in festival landscape at 100% of relevant events.

Agreeing partnerships with over 200 events and festival annually.
Overseeing end to end on site activation, sourcing & managing expectations with key stakeholders including pre, during &post event reporting. Managing a $3M annual budget, working closely with finance and legal teams to drive efficiencies.
Leading all planning all on-site execution for major events: Formula One, Splendour In The Grass & more
Signing multi-year deals and managing ongoing partnerships to drive over and above benefits and follow through on agreed deliverables.

Managing a portfolio of 300+ accounts across Sydney's no premise - bars, clubs, restaurants.
Increase vertical and horizontal distribution of Red Bull product in on premise across Sydney's inner west & Kings Cross
Managing 2 direct reports with onboarding and training to manage accounts, increase penetration across key areas of Sydney.

Highlighted multiple times in Global company presentations for best practise execution across venues and events.
Winning vs competition in over 10 outlets across Sydney through negotiations and "outside the box" thinking.