Maxime Laplanche
Sydney
Summary
Passionate about the way new technologies and data are changing the business world, I spent 6 years working for main international FMCG actors in France and now in Australia as senior CSM. I am reliable, well organized, client obsessed and ready to blaze new trails with you !
Overview
8
8
years of professional experience
Work History
Senior Customer Success Manager
NielsenIQ
09.2023 - Current
- In charge of 5 important FMCG accounts, accompanying clients with day to day support and analytics
- Advanced analytics and presentations combining different sources of data including scan and shopper panels
- Responsible for onboarding clients, detecting commercial leads, maximise the use of our platforms
Business Analyst - Merchandising Manager
Froneri (Nestlé and R&R joint-venture)
07.2022 - 08.2023
- Built KPI reports for top management, marketing and sales departments based on retailers and consumers panels (IRI | Kantar | Tableau)
- Evaluated trends on FMCG market to understand competitive environments.
- Worked with finance to improve forecast accuracy.
Customer Success Manager
NielsenIQ
09.2019 - 06.2022
- Built performance reports of main KPI for the retailer Carrefour in France (Biggest retailer) and abroad (9 countries) for all FMCG categories.
- Day to Day support of Carrefour Analytics Team to understand market trends, to bring the right insights, to maximise the use of NielsenIQ data analytics tools.
- Expert of NielsenIQ tools: Retailers Panels, Consumer Panels, On Shelf Availability tools , Merchandising tools, forecasting tools.
Area Manager
Danone
01.2016 - 06.2019
- In charge of driving growth by developing main sales KPI in my area of 60 point of sales, as market share, share of shelf, numeric and value distribution for our products.
- Managed two area manager assistants, with training about sales technics and day to day support.
- I managed to gain +2pts of share of shelf in 6 months and won a challenge about visibility in stores (displays placement).
Education
Master of Science - Marketing
Neoma Business School
Rouen - France 12.2015
Bachelor of Science - Marketing And Finance
Kedge Business School
Bordeaux - France 12.2012
Skills
- Panels tools (NielsenIQ-Circana-Kantar)
- E-commerce analytics tools (Data impact, Fox intelligence)
- Retailers Datasharing tools (Tableau)
- Project Management
- Microsoft office solutions
- Management
Hobbies
Boxing for 5 years
Tennis for 10 years
Piano for 15 years
Reading | Passion for Paleoanthropology
Additional Information
French Nationality
Languages
French
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Intermediate (B1)
Russian
Beginner (A1)
Timeline
Senior Customer Success Manager
NielsenIQ
09.2023 - Current
Business Analyst - Merchandising Manager
Froneri (Nestlé and R&R joint-venture)
07.2022 - 08.2023
Customer Success Manager
NielsenIQ
09.2019 - 06.2022
Area Manager
Danone
01.2016 - 06.2019
Master of Science - Marketing
Neoma Business School
Bachelor of Science - Marketing And Finance
Kedge Business School
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