Maya Bhargav
Thornton,NSW
Summary
Seasoned PR, Marketing, and Communication specialist seeking exciting career opportunities in regional NSW. A Gold medallist in Master of Business Administration (MBA), I bring a decade of international expertise in copywriting, content management, public relations, marketing and brand management.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Editor - Digital Services
COP28 - United Nations Climate Change Conference
10.2023 - 12.2023
- Edited and managed digital content for event apps and UNFCCC delegate portal, ensuring accuracy, quality, and alignment with COP28 guidelines
- Collaborated with team of copywriters, designers, and developers to create high-quality digital outputs
- Collaborated effectively with internal and external stakeholders, including government representatives, NGOs, and industry experts, ensuring diverse perspectives were reflected in digital content
- Reviewed analytics data to identify trends in user engagement and develop strategies accordingly
- Assisted with development of mobile applications by providing technical support during testing phases
- Developed knowledge-base and designed communication guidelines and conversation prompts for COPGPT - the AI-powered virtual assistant of the event
Copywriter and Marketing /PR Consultant
Freelancer
01.2020 - 08.2023
- Developed content and PR strategies ,SEO digital content for clients across diverse industries, including fashion, luxury retail, real estate, software, F&B, and e-commerce.
- Consulted on investor pitches, presentation decks, stockholder management and communications on CSR initiatives.
- Developed and managed content for websites, blogs, newsletters, and social media channels to drive engagement and establish a consistent brand voice.
- Executed comprehensive brand communication campaigns, including SEO, SEM, blogs, social media marketing, and email marketing, sustainability reports and stakeholder communications
Press Officer
Swiss Watch Group - ILG Switzerland
01.2016 - 01.2020
- Ensured seamless public relations and content writing for an extensive portfolio encompassing more than 35 illustrious brands
- Assisted in the organization and execution of successful product launches, coordinating press events, and managing media attendance, resulting in heightened product visibility and positive media reviews
- Established a robust internal communications framework targeting diverse stakeholders across global offices, spanning warehouse staff, sales associates, retailers, and corporate personnel
- Developed and maintained strong, enduring relationships with our valued clients, celebrities, influencers, journalists, and brand houses
- Rendered content support to Group President, Chairman, and CEO offices through op-eds, speeches, annual reports, and employee facing messages
- Effectively propagated the Group's CSR initiatives and employee welfare programs through strategic communication, fostering engagement and feedback mechanisms
- Held the esteemed role of press contact for global events, including the highly anticipated Basel World, Jewellery Arabia, Dubai Film Festival & Dubai World Cup
- Managed large-scale events like the ILG Distributors Meet, an elaborate networking and order placement event that annually attracts over 1000 retailers worldwide to Dubai.
Copywriter and PR Manager
Meraki Communications LLC
01.2014 - 01.2016
- Created high-quality SEO blogs, ad copies, press releases, corporate newsletters and brochures, utilizing persuasive writing techniques
- Designed original concepts for marketing campaigns by working individually and as part of creative team
- Researched industry trends and competitor strategies to inform creative direction
- Developed editorial calendars outlining deadlines and publishing dates for all content pieces
- Communicated with clients to assess needs and provide anticipated project timelines
- Planned budgets for PR initiatives and tracked results against set KPIs
- Managed social media accounts across multiple platforms including Twitter, Facebook, Instagram.
Trainee Reporter
The Indian Express
09.2013 - 10.2014
- As part of my coursework for PG Diploma in Journalism, I worked as a trainee reporter for this eminent newspaper
- Writing balanced, interesting, and informative articles that give all involved parties equal opportunity to express their views
- Assisting in covering election news and the crime beat
- Editing articles, re-hashing stories and managing the online desk.
Copywriter
Cedilla Communications
03.2013 - 07.2014
- Developing marketing content for leading projects of CREDAI (The Confederation of Real Estate Developers' Associations of India)
- Responsible for generating the copy, taglines, and audio & video scripts for advertising campaigns
- Collaborating with design team to create brochures, ads, radio for leading real estate projects & clients in India and abroad.
Education
MBA -
Indian Institute of Management Kozhikode
Kozhikode, India04.2023
PG DIPLOMA - JOURNALISM -
Express Institute of Media Studies
New Delhi, India10.2014
BACHELOR OF SCIENCE (B.S.) - VISUAL COMMUNICATION -
University of Madras
Chennai, India05.2013
Skills
- PR & Content Development
- Marketing strategy
- Digital Marketing & SEO
- Google Analytics
- Figma
- Microsoft 365
- Semrush
- WordPress
- Stakeholder management
- Media Communications
- Internal Communications
- Social Media Marketing
Certification
- The Fundamentals of Digital Marketing - Google Digital Garage
- IBM Enterprise Design Thinking - Practitioner level
- SEO certified- HubSpot Academy
Accomplishments
- Skillfully managed the digital contents for the largest COP ever with over 85,000 participants, including more than 150 Heads of State and Government, civil society, business, Indigenous Peoples, youth, and international organizations in attendance.
- Secured consistent, year-on-year growth in organic PR and partnership valuations, surpassing 1 million USD annually.
- Organized CSR initiatives and achieved a cumulative impact of over 200,000 unique impressions on social media, reinforcing brand goodwill
- Led successful launch campaigns in association with Warner Brothers, elite influencers, international journalists and some of the most prestigious brand houses in the world.
Interests
Reading - Fiction, Design Thinking, Behavioural Economics, Analytics, Sustainability and ESG integration
Timeline
Editor - Digital Services
COP28 - United Nations Climate Change Conference
10.2023 - 12.2023
Copywriter and Marketing /PR Consultant
Freelancer
01.2020 - 08.2023
Press Officer
Swiss Watch Group - ILG Switzerland
01.2016 - 01.2020
Copywriter and PR Manager
Meraki Communications LLC
01.2014 - 01.2016
Trainee Reporter
The Indian Express
09.2013 - 10.2014
Copywriter
Cedilla Communications
03.2013 - 07.2014
MBA -
Indian Institute of Management Kozhikode
PG DIPLOMA - JOURNALISM -
Express Institute of Media Studies
BACHELOR OF SCIENCE (B.S.) - VISUAL COMMUNICATION -
University of Madras
- The Fundamentals of Digital Marketing - Google Digital Garage
- IBM Enterprise Design Thinking - Practitioner level
- SEO certified- HubSpot Academy
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