MAYANK SHARMA

Extensive Experience in Digital Ecosystem: Over 15 years of expertise in the digital landscape, having worked with e-commerce, retail companies, and agencies. Specialized in paid digital and social media strategies. Performance/Digital Media Strategy and Planning: Over a decade of experience in driving business growth through comprehensive digital planning and strategy. Proficient in managing end-to-end planning for channels such as SEM/Google Ads (Search, PMAX, Display, Video/DV360), Meta/social channels (Instagram, TikTok, meta/facebook), affiliates, SEO, and email marketing/EDM/CRM. Proficient in defining, delivering and continually optimizing digital marketing opportunities via SEO, SEM, user experience, and organic & paid social advertising. Digital Media Budget Planning: Skilled in setting up budgets and forecasts for digital media sales aligned with organizational targets. Ensured all campaigns are measurable and contribute to bottom-line revenue. Managed multi-million dollar digital marketing programs across various channels. Omnichannel Marketing Strategy: Developed and executed integrated marketing strategies across multiple channels to enhance customer engagement and drive sales. Including usage of LAM (local area marketing) and LIA (Local Inventory Ads) to give best omni channel experience. SEO and Content Strategy: Implemented comprehensive SEO strategies, including technical enhancements, domain authority, metadata, and content planning to improve organic search rankings and website visibility. Led 360-degree content planning across websites, blogs, and social channels. Team Management: Extensive experience in leading and mentoring teams of paid and organic media professionals. Onboarded and managed agency relationship for end-to-end campaign planning, management & strategy. Data-Driven Approach: Continuously analyzed data to optimize omni-channel marketing campaigns based on metrics such as CTR, CPC, CPA, conversion rate, and ROI. Led strategic decisions and aligned channel owners on monthly and yearly targets. Conversion Rate Improvement and Website Optimization: Focused on enhancing website UI/UX for a seamless customer experience. Conducted A/B testing and measured various experiments on banners, promotional communications, and landing pages to drive incremental revenue. CRM Segmentation: Established CRM segments for audience data to enhance targeting on Google and Facebook, ensuring a seamless customer experience across channels

• Paid Media: Proficient in Google Ads, Meta/Facebook Ads Manager, TikTok,YouTube, Affiliate Marketing, and DV360.
• Owned Channels: Experienced in email marketing (BAU/triggered emails) using platforms such as Emarsys, Klaviyo, Omnisend, and Mailchimp. Skilled in SEO tools like SEMrush, Ahrefs, and Google Search Console.
• Analytics and Reporting: Competent in using Google Analytics, Triplewhale, Omniture, Power BI, and Content Square for data analysis and reporting.
• Competition Insights: Adept at using tools like Adthena, Similar web and other tools for competitive analysis.