Meg Blogg Marquardt

• Downstream marketing role to develop strategic direction for new field of single use bronchoscopes in interventional pulmonology, devising tactics and driving implementation.
• 8 KOLs identified across states acting as referral sites and podium presenters.
• Work closely with 3 professional societies to align objectives and optimize educational offering in difference market segments.
• Analyzed product performance metrics using initial evaluation feedback to create local relevance for sales team.
• Boosted customer base penetration using creative promotional approaches through high profile presence at major congresses achieving >60 leads.
• Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.
• Achieved new product growth of > 300% month to month consistency, and over budget by 5 % for mature product
• Managed customer product demonstrations with sales, in all states, increasing sales confidence and customer knowledge and new business uptake.
• Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.

• Create, implement and drive strategic direction and execution for Mobile DR x-ray devices, support impending launch preparartion of mini CT scanner & X-Ray camera for use in bomb detection to military and security personnel globally.
• Coordinated regional marketing teams to ensure consistency in messaging while addressing local nuances effectively.
• Increased brand awareness through creation of compelling content for digital channels, including social media, email campaigns, and website updates.
• Streamlined internal communication processes between departments to facilitate efficient implementation of global marketing initiatives.

Position dissolved.

• Develop and lead sales teams in Australia and Asia Pacific region for ophthalmology products.
• Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings. Such as Portfolio organisation into strategic pillars, enabling clear product positioning, sales focus & product choice rationale.
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Managed team of sales representatives, providing guidance, coaching and support.
• Recruited 4 new team members to complete high -performing team of 7, during Covid related constraints
• Collaboration with marketing to ensure material development was relevant, accurate and succinct
• KOL integration into inaugural sales meeting
• Over budget performance
• Boosted revenue opportunities by initiating strategic sales strategies based on industry trend and competitive analysis.

• Manage innovation, life cycle and develop growth strategies for existing Acute Care enteral nutrition business, engage with external stakeholders and translate market needs into R and D projects, develop and execute launch strategies for new products and services
• Manage large adult enteral nutrition portfolio globally across disease specific and standard nutrition ranges, achieving global growth of 4 %.
• Develop strategy to build current business whilst exploring and initiating innovation for new products following market trends bound with company core competencies
• Close collaboration required across functions of R and D, Medical, Clinical and Regulatory Affairs and geographically based colleagues
• Undertake market research for deep understanding of pathology fields to initiate new product development strategy
• Launched and initiated products innovation, prepared and helped markets adapt strategies to incorporate, new product introductions
• Developed and implemented innovative solutions tools: Clinical decision-making app, Critical Nutrition Bytes, Website redesign.
• Initiative for mature business including sustainability microbiome, product range based on natural ingredients, clinical differentiation by patient channel, innovation of mature products profitably
• Expanded global market presence by developing and implementing targeted marketing strategies.
• Coordinated regional marketing teams to ensure consistency in messaging while addressing local nuances effectively.
• Execution of high-profile educational symposia at major congresses
• Global growth of mature portfolio greater than 6%

• Led cross-functional team to develop and launch new product line, contributing to > 20% growth in sales in interventional neuroradiology.
• Executed targeted business development initiatives, leading to expansion of company's client base and over budget achievement.
• Managed 7 people from entry level to consultant to drive business growth through clinical and marketing objectives
• Shaped solutions and approaches by leveraging trends in customer marketplaces and industries in prostate and neuro market segments.
• Represented organization at industry conferences and events.
• Cultivated company-wide culture of innovation and collaboration.
• Enhanced customer satisfaction with focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.

• Alere develops near-patient diagnosis, monitoring and health information technology, which enables individuals to take charge of improving their health and quality of life at home
• Worldwide remit to develop plasma NGAL Point of Care biomarker market for Acute Kidney Injury to increase internal sales, and product profile in market
• Championed customer-centric initiatives that resulted in increased customer satisfaction ratings and retention rates.
• Organized trade shows, conferences, and other events to promote brand visibility within industry community.
• Spearheaded creative marketing campaigns that resonated with target audiences, boosting lead generation efforts significantly.
• Expanded company''s presence in international markets by targeting untapped segments and regions.
• Created international panel of 12 KOLs for presentations on different aspects of NGAL for publication- Verona
• Developed international biomarker pathway symposium at international meeting in Rome
• Contributed to design and messaging of NGAL with communications teams
• NGAL symposium with journal write up at Intensive Care Society Meeting
• Raised profile of NGAL within European organizational structure as complementary discussions with BNP Reason for leaving: Organization restructure eliminated NGAL business development structure.

Acquisition by Abbott

Reason for Leaving: Short-term assignment until acquisition by Stryker.Surpass Medical Ltd Developed and commercialized flow diversion technology to treat brain aneurysms

• Surpass NeuroEndoGraft, flow diversion system navigated into cerebral arteries to treat brain aneurysms
• Develop positioning and tools for commercialization of unique flow diverter in interventional neuroradiology
• Worked with external agency internal persons and KOLs to develop striking branding, sales and marketing materials, and event events preparing company for acquisition
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.

Short-term assignment - acquisition by Stryker.

• Micrus Endovascular LLC developed, manufactured, and markets implantable and disposable medical devices for treatment of cerebral vascular diseases
• Develop strategies for interventional treatment of stroke for current and future portfolio
• Led team of 4 marketing professionals to deliver high-quality campaigns on time and within budget.
• Reshaped internal marketing focus to penetrate new and existing markets, launch innovative products and prepare business for entry into ischemic stroke market
• Rebranding of small startup company image to serious and professional player
• Advanced Interventional Neuroradiology Inaugural Professional Education meeting for physicians -more than 80 participants
• Clinical education CME accredited -managed and executed Leadership
• Strong share of voice and influence with US colleagues
• Company achieved more than 25% growth during this period (prior negative growth)
• Developed new strategic direction and sales tools ; International newsletter; strategic tools to assist Codman acquisition and integration

JNJ acquisition

• ORQIS Medical Corporation developed minimally invasive devices for improving cardiac performance through aortic flow therapy
• It offered heart failure treatment that used continuous aortic flow augmentation technology to improve symptoms and change course of disease for both acute and chronic heart failure Key Responsibilities: Grow new product and concept in heart failure market through management of distributors and direct sales
• Adapt and execute plans to fit local markets
• Achieved rapid unique European sales success through distribution channels and strong KOL development
• Clinical trials pre-marketing of new product, in chronic heart failure segment

Failed FDA approval with 2nd clinical trial Funding not realized, company closed.

• Develop, redefine and implement strategies for heart valve portfolio
• Led team of 2 senior marketing professionals to deliver high-quality campaigns on time and within budget.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Enhanced company reputation through successful public relations initiatives and positive media coverage.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
• Liaison with US HQ to promote needs and communicate EU activities and initiatives
• Mature business grew from less than 5% to double digit growth
• Strategic Re-Direction Executed with training and clear consistent communication to field and KOLs Concurrent KOL events at congresses with clear key messages, innovation and impact
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within marketing department

• Edwards Lifesciences is global leader in science of heart valves and hemodynamic monitoring.
• Boosted revenue growth by identifying and capitalizing on new business opportunities in emerging markets. Growth of > 70% in tricuspid valve repair and > 20% in mitral valvie repair. CRRT business grew on average 20% annually.
• Developed tailored marketing plans to attract key international clients and foster long-term relationships.
• Empowered regional teams by providing them with necessary resources and support to execute successful marketing initiatives.
• Monitored industry trends to stay ahead of competitors'' strategies, adjusting tactics as needed to maintain a competitive edge.
• Expanded global market presence by implementing comprehensive international marketing strategies.
• Managed strategic partnerships with global distributors, expanding product reach and enhancing overall sales performance.
• Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels, strengthening brand identity worldwide.
• Evaluated campaign performance by consistently analyzing metrics, identifying areas for improvement, and making data-driven decisions to optimize future marketing efforts.
• Coordinated successful trade show participation, increasing brand visibility and generating valuable leads in target markets.
• Developed and implemented marketing strategies for global markets.
• Researched and applied understanding of cultural norms in other countries to create smooth, positive interactions.
• Collaborated with team to establish competitive and profitable pricing strategies for international markets.

• Developed and maintained positive relationships with clients in assigned sales territories.
• Increased regional sales by 10% through implementing strategic marketing plans and nurturing key client relationships.
• Expanded market share by 15% within region by identifying growth opportunities and collaborating with cross-functional teams.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Executed successful marketing campaigns to generate new business and expand customer base.
• Consistently exceeded annual territory revenue goals by prioritizing high potential accounts and executing customized action plans.

Transferred to European organisation

• Developed deep understanding of hospital market, enabling targeted and strategic sales efforts for maximum impact.
• Successfully negotiated contracts with hospitals that resulted in mutually beneficial partnerships for both parties involved.
• Increased hospital sales by 7% effectively presenting product benefits and providing excellent customer service to healthcare professionals.
• Provided ongoing training and support to healthcare professionals on product usage, ensuring proper implementation and maximizing patient benefit.
• Regularly analyzed sales data to identify trends, opportunities, and areas for improvement, adjusting strategies accordingly for optimal success.
• Built strong relationships with key decision-makers in hospitals, resulting in increased product adoption and repeat business.
• Leveraged expert knowledge of hospital processes and procedures to streamline sales efforts and navigate complex buying cycles efficiently.