MEGAN BORRACCINO

I will launch the first range of private-label beauty and wellness products under the brand ‘Revivier’ in early 2026, with production underway in China and sales distribution via Amazon in the US and Australia.

• Full end to end business inauguration and operational responsibility
• Managed full product lifecycle: market analysis, concept development, supplier sourcing (China), packaging, regulatory compliance, and cost modelling.
• Established brand identity, creative direction, digital presence, and content strategy.
• Designed Amazon/eCommerce launch strategy, pricing structures, and end-to-end commercial planning.
• International logistics, MOQ negotiation, supply chain, and quality control

I took a planned break to raise three young children and support an international relocation. I used this opportunity to complete extensive training in Amazon/eCommerce white label product development, brand building, and distribution, forming Maverick Blaze Limited.

Bio Living is an Australian health, wellness, and organic food company that imports, markets, and distributes premium natural brands across major retail and specialty channels.

• Developed and executed brand strategies to enhance market presence and customer engagement.
• Developed and executed integrated marketing campaigns across digital, shopper, social, and experiential channels for independent brands, such as BLAQ (activated charcoal beauty).
• Managed end-to-end product launch processes, from concept to market introduction.
• NPD and packaging redesigns to elevate brand identity, and improve retail performance.
• Strengthened retail partnerships with Woolworths, Coles, and key health retailers to expand distribution and visibility.
• Oversaw creative, media, and PR agency collaboration to deliver cohesive campaigns and consistent brand messaging.
• Analyzed performance data to optimize category share and campaign effectiveness.

One of Australia’s leading property development companies, specializing in large-scale commercial, residential, retail, and urban development projects.

• Led the national marketing strategy across major commercial and retail property developments.
• Directed integrated campaign activity across PR, digital, media, content, and events.
• Developed project websites, digital tools, investor videos, and interactive leasing platforms.
• Designed on-site marketing suites for investor and tenant engagement.
• Developed and executed comprehensive marketing plans to enhance brand visibility and achieve business objectives.

Stockland is Australia’s largest diversified property groups, spanning retail, business parks, logistics hubs, offices, residential communities, and retirement living.

• Crafted and launched National Residential Spring and Summer FY15 campaigns, driving strategy, creative development, and performance analysis.
• Supported launch of refreshed brand by implementing new identity systems across all marketing communications.
• Digital asset management platform, including templates and training for internal stakeholders.
• Managed collaboration with creative, media, and PR agencies to ensure brand consistency across campaigns.
• Oversaw 16 direct reports, including local area marketing managers and sales teams

I took a planned break to raise my first child.

Archibald/Williams — Account Director (Contract) | 2013
Below and Beyond — Senior Account Manager | 2011-2012
Mark Agency — Senior Account Manager | 2010
Wunderman - Account Manager | 2009
The Communications Agency (London) - Account Manager | 2008
Legion Interactive - Account Manager | 2007

• Executed integrated brand and creative campaigns across digital, social, print, and experiential channels for multinational brands.
• Oversaw cross-functional teams to deliver insight-driven campaigns across multiple channels including ATL, BTL, CRM, digital, and eCommerce.
• Steered creative teams by translating business objectives into actionable briefs for concepting and content development.
• Maintained strong client relationships through clear communication and alignment on strategic goals during project execution.
• Managed comprehensive campaign processes including timelines, budgets, resource planning, creative reviews, stakeholder approvals, and market launches.
• Acted as a brand guardian to ensure consistency and quality across all deliverables.
• Delivered presentations on creative strategies and performance metrics to senior client stakeholders.
• Acknowledged for exceptional problem-solving skills and consistent performance in fast-paced environments.
• Led strategic account initiatives to enhance client engagement and retention.
• Built and maintained strong client relationships through regular communication and support.
• Coordinated budget management and oversight for multiple high-value accounts.
• Created tailored presentations for client meetings, showcasing insights and strategic recommendations.

Progressed from entry-level position to Marketing Manager, directing national brand and demand-generation strategies.

• Led ATL and BTL campaigns across TV, print, digital, eDM, PR, events, sponsorships, and trade shows.
• Managed national marketing budgets, ensuring effective allocation and oversight of creative production and media planning.
• Oversaw website strategy, including CRM, SEO/SEM, analytics, cost-per-acquisition, and online conversion optimization.
• Supervised development of a direct report to enhance marketing team capabilities.