Megan Byrne
Wolli Creek,Australia
Summary
An accomplished and highly motivated sales and marketing leader with a proven track record in the Architect & Design industry.
With extensive commercial experience in sales and marketing and proven expertise in successfully communicating core sales / marketing messages across a diverse range of markets in the industry across Australia, NZ and Asia. Goal oriented, with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and increasing customer dominance.
Prepared to bring 30 years of progressive experience and take on a challenging position with opportunity to make lasting impact on company and customer success
Overview
20
20
years of professional experience
Work History
NATIONAL SALES + MARKETING MANAGER
Style Timber floor
02.2023 - Current
- Managed sales team - facilitating sales meetings, client breakdown, new client analysis and introduction. Generated assets required to implement sales strategies and promotions
- Managed and built relationships with new and current A + D firms, builders and developers across Australia (building out Melbourne, Brisbane and Canberra as new territories) to secure specifications and convert to sales.
- Ensuring client management and project efficiency, managing and improving workflow, tracking and working with the wider team to continually streamline / improve processes.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns, promotions and events. Prepped for Sat Indesign in Melbourne with 4 weeks notice.
- · Established strong relationships with media through regular outreach efforts, securing valuable press coverage.
- · Analyzed market trends to identify new opportunities, adjusting marketing and sales plans accordingly for maximum effectiveness.
- · Initiated and managed rebranding - new brand story, logo, business cards, helped to build website and copy, company brand messaging, Collateral materials.
- Created new brochures for all ranges, names and stories for new ranges, labels with QR codes, EDM templates and client presentations.
- · Mentored junior team members, providing guidance and support to foster professional growth and skill development, market knowledge and how to navigate it.
- · Assessing, driving and developing new business opportunities – including introducing wholesale opportunities and expanding into new markets.
- · Monitoring showroom samples and ranges, re – ordering, managing and creating new codes, labels,QR codes, names, ranges and sample sets.
- · Managing showroom and ordering all showroom and stationery supplies
- · Managing incoming enquiries and forwarding to relevant teams / staff and liaising with warehouse and install teams for projects and doing takeoffs and quote / tenders for clients
- · Conducted market research to identify new opportunities and target markets.
NATIONAL CLIENT DIRECTOR – ARCHITECTS + DESIGNERS
ArchiPro
11.2021 - 01.2023
- Managing and building relationships with new and current key Architect + Design firms across Australia
- Hybrid role combining both New Business and Retention
- Main contact for top tier Architect and Design firms across Australia – advocating for their business, ensuring their experience with ArchiPro is commercially sound, addressing challenging conversations around budgets and forward marketing opportunities
- On-boarding new clients / working with A + D client manager to ensure initial set up and ongoing support exceeds client expectations
- Developing custom proposals and strategies for top tier clients and working with their team – directors and marketing to ensure sign off and implementation goes smoothly
- Driving + generating new business opportunities as well as renewals to ensure personal monthly / quarterly and annual targets as well as team targets are met, with top line reporting monthly
- Ensuring clients and projects are managed efficiently and collaboratively - working with wider ArchiPro team to continually streamline / improve processes.
ARCHITECT + DESIGN SENIOR BDM
Tongue n Groove flooring
11.2020 - 10.2021
- Managed new business leads with focussing on A + D within NSW
- Consulting with Architects + Designers as well as private clients
- Maintaining and growing database of A + D as well as builders, developers and installers
- Managing projects end to end including initial consultation and specification, conversations around installation and suitability and follow up / maintenance conversations
- Re- built Canberra and started to develop Newcastle and other regions
- Service calls to all clients in Newcastle and Canberra and parts of Sydney.
ARCHITECT + DESIGN MARKET MANAGER
Haworth AU/ NZ
07.2018 - 11.2020
- Delivered Market Penetration to drive A + D sales efforts, build relationships at senior level in key firms in order to identify and secure new business opportunities.
- Prepared annual business + marketing plans, including; identification of key clients, targeted clients aligned with each firm, prioritization of target accounts and building strategies to develop each account with a focus on increasing market share and developing stronger business relationships.
- Actively planned and scheduled new product presentations and programs for each quarter to key firms – ensuring new knowledge and programs have been communicated.
- Developed, coordinated and hosted Haworth sponsored events for for key clients across AU / NZ. Hosted prominent speakers in market on relevant industry topics to educate / engage the design community
- Established and maintained strong relationships with clients while providing design support to specify Haworth products that solved end – user problems and contributed to achievement of regions sales targets
- Developed new platforms such as Market Day + Haworth and {small}bytes of happiness to engage and create brand visibility / strengthen relationships within A + D community
- Liaised with Media partners such as InDesign to create content and marketing collateral for their online and print platforms and planned for events such as our sponsorship with Inde Awards
Senior BDM
TCW / NSW
09.2017 - 06.2018
- Managed new business leads with focus on architecture and design within NSW.
- Worked on plan take - offs and created quotes and tenders
- Developed and organised showroom events
- Effectively integrated client needs and goals with our strategies and operations, by examining risks and market potentials of new opportunities
- Regularly prepared marketing documents and reports new market trends, opportunities and potential risks for management, clients and new contacts.
BRAND/PRODUCT AND TRAINING MANAGER
Business Interiors by Staples AU / NZ
05.2015 - 04.2017
- Regularly organized and managed national sales conferences and other training programs.
- Spearheaded and coordinated all brand promotion activities.
- Effectively developed new product and sales training processes, and facilitated training of all staff across AU / NZ.
- Liaised with sales and marketing to plan, prepare and map out strategic marketing plans for major client functions, events and programs.
- Initiated and managed development of their “go to market” range, providing market analysis and benchmarking against market offerings.
- Utilised industry knowledge to develop sales collateral for different clients and market segments
- Regularly reviewed industry trends, benchmarked our offerings against industry standards and adapted where necessary to set market trends or requirements
- Effectively utilized interpersonal skills to build high-level relationships with clients in Australia and New Zealand
- Despite not having sales targets or active sales role - secured over $2M in specifications sales.
- Promoted to Strategic Engagement Manager to oversee new business development in NSW, and coordinate a renewed sales drive to boost sales within market.
A+D SALES CONSULTANT / MANAGER
Whitecliffe / Passo
04.2013 - 04.2015
- Liaised regularly with our in-house design team, and various manufacturers to create and develop custom products to meet client needs/requirements
- Engaged different agents to increase product exposure and diversify our sales channels through demonstrations and training opportunities
- Regularly designed, implemented and reviewed email campaigns to clients and prospective clients
- Used a project-based sales targeting approach to attract major A+D companies, builders, project managers, contractors and end users to our range of products and services
- Achievements: Used a customer-focused approach to engage and re-establish relationships with estranged clients, leading to new business
- Consistently looked for new ways to develop and sustain a healthy relationship within the A+D market, among end users and contractors; leading to new and repeat business.
A+D SALES CONSULTANT / Dance for Life Creator
ONTERA / NSW
06.2010 - 04.2013
- Effectively pursued new strategic business opportunities within targeted markets
- Liaised and coordinated with contractors on custom or complicated client design installations
- Collaborated regularly with in-house designers and A+D clients to develop custom designs and colours for specific projects
- Use project-based sales targeting to achieve sales and meet the specifications of products for clients and contractors
- Achievements: Used new marketing tools to successfully achieve greater exposure of our new range of products, resulting in increased sales for the Australia-wide team
- Initiated and organised various marketing functions to strengthen relationships with A+D clients, contractors and industry players.
SENIOR SALES CONSULTANT
Zenith / NSW
07.2008 - 05.2010
- Used a hands-on approach to train and support junior sales consultants on sales operations and methodology
- Liaised and coordinated with marketing to develop new showrooms and select appropriate floor works in response to market demand for them
- Consistently searched for and secured new accounts, and ensured the retention and growth of valued existing customers
- Promoted project-based sales initiatives targeting architects, designers, builders, end users and state projects
- Regularly initiated and coordinated marketing functions to purposely build brand exposure and improve relationships with new clients
- Achievements: Used strong bonds with the client to upsell and close complete projects – loose furniture, storage and workstations
- Built new partnerships with old/prospective clients to design and explore new concepts or products.
SALES MANAGER
IKEN / NSW
10.2007 - 07.2008
- Scouted for new business opportunities, developed and implemented new sales/marketing strategies to fully maximise these tools and opportunities
- Controlled the coordination of sales, operations and marketing departments to ensure consistency and synergy in all activities
- Developed a robust recruitment strategy for profiling, interviewing and negotiating sales packages with prospective sales hires
- Liaised regularly with the national marketing manager to develop and coordinate sales campaigns and industry functions
- Implemented new systems and procedures to increase efficiency, customer service and profitability
- Achievements: Redeveloped outdated sales brochures and presentation materials to generate new business and increase sales for the team
- Instituted and utilised effective communication channels between sales and operations to increase client satisfaction and profitability
- Redeveloped the dynamics of the sales team by matching different job descriptions, client lists and in-house skills set to suit the available need.
INTERIOR SALES CONSULTANT
Schiavello
05.2006 - 10.2007
- Worked frequently with architects and designers on numerous projects; providing detailed quotes and tenders for workstations, site visitations, inventory control and showroom management
- Key Achievements Liaised with other sales team members to generate new leads, resulting in a 20% increase in our annual target
- Organised a Pink Ribbon Breakfast meeting for architects and designers to raise money for charity and encourage networking and new business development among our clients
- Used various IT tools and systems to create and develop sales quotation tools for my activities.
SHOWROOM MANAGER & RETAIL SALES COORDINATOR
KEZU
07.2004 - 05.2006
- Supervised daily showroom operation.
- Provided support, advice and expertise to clients, followed up enquiries, meetings with designers, fabric representatives and decorators
- Facilitated an increase in sales through targeted sales, customer support and sales team training
- Developed effective channels of communication to re-engage unhappy customers and offer them better offerings more suited to their needs.
Education
Advanced Diploma in Interior Designs - Interior Design
Enmore Design Centre
Sydney, NSWBachelor of Arts - Arts + Design
Sydney University
Sydney, NSWAdvanced Certificate in Fashion Technology - Fashion Design
Hamilton College of TAFE
Hamilton, NSWFashion Certificate - Fashion Design
Hamilton College of TAFE
Hamilton, NSWSkills
- Market Analysis
- Business Development
- Marketing Strategy Campaign Development
- Strategic Planning and Alignment
- Marketing Plan Development
- Training and Onboarding
Creative and Innovative
- Project Management
- Competitor Analysis
- Team Recruiting and Hiring
Accomplishments
Developed and Managed Dance for LIFE -www.dfl-danceforlife.com - a charity event that spotlights the A + D industry and helps to increase awareness and raise much needed funds for ReachOut.com
To date the event has raised over 500K and clients such as Hassell, Siren Design, Gensler, Geyer, Cox, Woods and The Bold Collective have all contributed / collaborated over the years.
Hobbies
Fencing
Boxing
Travel + Language
Community - working on events and programmes to create awareness and support for homelessness, mental health etc.
Languages
Thai
Limited Working
Timeline
NATIONAL SALES + MARKETING MANAGER
Style Timber floor
02.2023 - Current
NATIONAL CLIENT DIRECTOR – ARCHITECTS + DESIGNERS
ArchiPro
11.2021 - 01.2023
ARCHITECT + DESIGN SENIOR BDM
Tongue n Groove flooring
11.2020 - 10.2021
ARCHITECT + DESIGN MARKET MANAGER
Haworth AU/ NZ
07.2018 - 11.2020
Senior BDM
TCW / NSW
09.2017 - 06.2018
BRAND/PRODUCT AND TRAINING MANAGER
Business Interiors by Staples AU / NZ
05.2015 - 04.2017
A+D SALES CONSULTANT / MANAGER
Whitecliffe / Passo
04.2013 - 04.2015
A+D SALES CONSULTANT / Dance for Life Creator
ONTERA / NSW
06.2010 - 04.2013
SENIOR SALES CONSULTANT
Zenith / NSW
07.2008 - 05.2010
SALES MANAGER
IKEN / NSW
10.2007 - 07.2008
INTERIOR SALES CONSULTANT
Schiavello
05.2006 - 10.2007
SHOWROOM MANAGER & RETAIL SALES COORDINATOR
KEZU
07.2004 - 05.2006
Advanced Diploma in Interior Designs - Interior Design
Enmore Design Centre
Bachelor of Arts - Arts + Design
Sydney University
Advanced Certificate in Fashion Technology - Fashion Design
Hamilton College of TAFE
Fashion Certificate - Fashion Design
Hamilton College of TAFE
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