Hi, I’m
Megan McGrath
Ecommerce Manager/Executive
Carlton,VIC
Summary
With over 15 years of industry experience, I have a deep understanding of the online retail landscape and the customer journey, from product management to user experience and supporting delivery of CRO strategies.
A proven history of developing new ideas, improvements, and solutions through data analysis and testing, as well as leading a committed and high-performing team.
Exposure across a diverse range of brands and categories and innovative e-commerce platforms, such as David Jones, Mecca, Catch, and Seed, valuable insights and skills in different customer segments and markets.
Dependable candidate who is successful at managing multiple priorities with a positive attitude. With a willingness to take on added responsibilities to meet team and business goals. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
15
years of professional experience
Work History
David Jones
Head of ECommerce and EMerch
07.2021 - Current
Job overview
- Measure and monitor channel performance, presenting trade results and recommendations.
- Manage tactical and strategic business promotions.
- Use data and analytics for improvement and strategic opportunities.
- Develop and coach a team of senior and junior eCommerce professionals - managing 20+ team members with 4 direct reports.
- Maximized performance by monitoring daily activities and mentoring team members.
- Onboarded new employees with training and new hire documentation.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Boosted online sales with targeted eCommerce strategies, including website optimization and digital marketing campaigns.
- Manage third party tools and systems; Bazaar Voice, Fred Hopper (Merchandising), Google Analytics (GA4 Migration), Insider (product recommendations)
- Collaborated closely with eCommerce team to ensure consistent product representation across online, implemented guidelines and governance of quality standards
- Supervised a team of specialists responsible for executing key components of the overall ecommerce strategy, including seasonal, promotional and tactical events
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Proved successful working within tight deadlines and a reactive retail environment.
Averee
ECommerce Consultant
04.2021 - 06.2021
Job overview
- Support a start up in building marketplace e-business to support NDIS customers
- Worked with consultancy experts to deliver on grant and capital raising
- Built out workstreams to support ways of working and process policies within customer service and brand partnership teams
- Accomplished multiple tasks within established timeframes.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
WelleCo
Head Of Ecommerce
11.2020 - 04.2021
Job overview
- Increased online sales by developing and implementing targeted ecommerce marketing strategies.
- Implemented A/B testing to improve user experience and optimize digital marketing efforts.
- Created promotional calendars outlining key events, promotions, and product launches.
- Managed email marketing campaigns to drive revenue growth and customer engagement.
- Managed team of both internal and external copywriters, marketing and social in both local and international markets.
- Analyzed web analytics data to identify trends and make data-driven decisions for marketing initiatives.
- Developed KPIs to measure success of digital marketing initiatives while continually refining strategies based on results achieved.
- Optimized website performance for improved customer experience and higher conversion rates.
- Conducted regular competitive analysis to stay informed of industry trends, opportunities for growth, and potential threats.
Simone Perele AUS
Head of ECommerce
12.2018 - 11.2020
Job overview
- Planned and executed web promotions and new products launches to support SEO, database marketing and social media advertising campaigns.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Created and distributed monthly SEO reports to notify business on site traffic, goals and KPIs.
MECCA Brands
ECommerce Merchandise and Trade Manager
01.2016 - 12.2018
Job overview
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Improved conversion rates by optimizing landing pages and user experience.
- Continuously refined internal processes to streamline project management tasks while maintaining quality standards.
- Worked closely with cross-functional teams to ensure alignment of goals and priorities throughout all stages of project implementation.
- Stayed current with industry trends and advancements in order to inform future projects successfully.
- Analyzed website performance, identifying areas for improvement in design and content.
- Developed testing strategies for better usability and customer satisfaction.
- Implemented A/B testing to determine best practices and increase conversion rates.
MECCA Brands
ECommerce Merchandiser
01.2015 - 01.2016
Job overview
- Joined the digital team in early stages of growth - 1 of 5
- Successfully managed key brand and limited edition launches
- Implemented a go to market strategy to support exclusive offers to Level 3 and 4 Beauty Loop customers
- Worked to onboard new team members as we experienced sustained growth and exceeded market share expectations
- Grew within role to be a team lead with 3 direct reports
- Managing all new brand and product launches, to meet critical timelines and market launches
- Liaised with internal and external brand partners to onboard into ecommerce ecosystem
- Create and rolled up The Mecca Memo with launch program delivering 80 articles, while managing ecommerce trade
Just Group
ECommerce Merchandiser
02.2013 - 01.2015
Job overview
- Managed all new seasonal launches for Jacqui E boutique.
- Worked closely with marketing teams to cast and manage all online shoot campaigns.
- Managed all trade KPIs and promotional activity.
Seed Heritage
ECommerce Coordinator
01.2011 - 03.2013
Job overview
- Worked to support ecommerce team with all order fulfilment and new product launches.
- Enhanced customer experience by optimizing product listings and regularly updating content.
- Assisted in the development of e-commerce policies and procedures, ensuring consistent best practices across the team.
- Maintained accurate product information by diligently updating database records in a timely manner.
Catch
Website Administrator
08.2012 - 02.2013
Fabienne International
Customer Service & ECommerce Specialist
07.2011 - 09.2012
Seed Heritage
ECommerce Specialist
12.2008 - 12.2011
Education
RMIT Online
Certificate IV from Fashion Business Management
01.2003
Skills
- Excel proficiency
- Data Research and Validation
- Strategic Planning
- Google Analytics
- A/B Testing
- Process Mapping
- E-commerce Platforms
- Team Leadership
Accomplishments
- Collaborated with team of internal teams in the development of PIM to support a single source of truth for online product information. Delivering project in 2023.
- Implemented new work stream process to improve team efficiencies with introduction of monday.com and opportunities using AI tools to speed up team processes
- Reviewed and rolled out a new site taxonomy to deliver a product hierarchy to support future ecommerce goals - future platforms and app integrations
- Supported the business and teams with launching 200 new brands in FY24
- Successfully implemented an SEO strategy to improve our organic rankings by 30% across brand and non brand keywords in 2022-2023
- Improved team engagement scores and worked closely with leadership team to develop feedback loops to drive team satisfaction
Work Preference
Work Type
Full TimeLocation Preference
HybridImportant To Me
Company CultureWork-life balancePersonal development programsTimeline
Head of ECommerce and EMerch
David Jones
07.2021 - Current
ECommerce Consultant
Averee
04.2021 - 06.2021
Head Of Ecommerce
WelleCo
11.2020 - 04.2021
Head of ECommerce
Simone Perele AUS
12.2018 - 11.2020
ECommerce Merchandise and Trade Manager
MECCA Brands
01.2016 - 12.2018
ECommerce Merchandiser
MECCA Brands
01.2015 - 01.2016
ECommerce Merchandiser
Just Group
02.2013 - 01.2015
Website Administrator
Catch
08.2012 - 02.2013
Customer Service & ECommerce Specialist
Fabienne International
07.2011 - 09.2012
ECommerce Coordinator
Seed Heritage
01.2011 - 03.2013
ECommerce Specialist
Seed Heritage
12.2008 - 12.2011
RMIT Online
Certificate IV from Fashion Business Management
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