MEGAN WELLMAN
Ballarat,VIC
Summary
Results-oriented Senior Territory Account and Business Development Manager with over 20 years of experience in driving revenue growth and expanding market share in plumbing, electrical, construction, and manufacturing sectors. Skilled in executing territory growth strategies, managing strategic accounts, and building strong customer relationships. Expertise in negotiating contracts, managing complex projects, and leveraging technical knowledge to convert market opportunities into sustainable revenue.
Overview
1
1
year of post-secondary education
30
30
years of professional experience
Work History
BUSINESS MANAGER
Samios Plumbing Supplies – Ballarat (A member of BGW Group)
09.2022 - Current
- Developed and presented a comprehensive business plan to the BGW Board of Directors, securing approval to establish a new Samios Plumbing Supplies branch in Ballarat.
- Led the end-to-end establishment of the new branch, including site selection, lease negotiation, store design, construction and project management of the retail, wholesale and warehouse facilities.
- Established the Ballarat branch from the ground up, developing the customer base, supplier relationships, operational processes and commercial foundations required for successful market entry.
- Held responsibility for branch P&L and overall commercial performance, including sales growth, gross profit, procurement, inventory, stock management, logistics and financial reporting.
- Proactively developed new business through targeted prospecting and cold calling, securing trade accounts and establishing long-term customer relationships to enhance local market presence.
- Identified and converted new business opportunities across the commercial, construction and trade sectors, managing the sales process from initial engagement and quotation through to negotiation, conversion and ongoing account development.
- Lead and develop a team of eight staff, fostering a high-performance, customer-focused culture within a fast-paced retail and wholesale environment.
- Developed and maintained relationships with key customers, suppliers and stakeholders to identify growth opportunities and strengthen branch market position.
TERRITORY SALES MANAGER
Rheem Australia – Western Victoria
11.2016 - 09.2022
- Delivered an 11% increase in unit sales within the first seven months, establishing a strong platform for sustained year-on-year territory growth.
- Achieved record-high monthly sales volumes for Victoria in 2017, 2020 and 2021, contributing significantly to overall state sales performance.
- Identified and developed new business opportunities through proactive territory management and relationship-based selling, expanding territory influence.
- Developed and managed key customer accounts across Central and Western Victoria, identifying opportunities to increase market share and enhance customer retention.
- Owned and drove sales growth across Western Victoria, managing relationships with plumbing merchants, installers, rural and agricultural suppliers, and building contractors.
- Designed and implemented a structured territory call-cycle strategy using the company CRM system, ensuring comprehensive market coverage, effective account prioritization and consistent customer engagement.
- Designed and implemented a structured territory call-cycle strategy using the company CRM system, ensuring comprehensive market coverage, effective account prioritization and consistent customer engagement.
- Coordinated local sales promotions and marketing initiatives with internal teams and merchants to drive product awareness and stimulate sales activity.
BUSINESS DEVELOPMENT MANAGER
Tradelink Plumbing Supplies – Ballarat, Bendigo & Geelong
04.2015 - 11.2016
- Managed and strategically developed a portfolio of existing customer accounts across regional territory, driving significant revenue growth and improving customer retention.
- Managed and strategically developed a portfolio of existing customer accounts across the regional territory, driving revenue growth, customer retention and increased share of wallet.
- Developed strong relationships with key customers, contractors, builders and project stakeholders to identify new opportunities and generate repeat business.
- Cultivated strong relationships with key customers, contractors, builders, and project stakeholders to identify new opportunities and secure repeat business.
- Consistently met and exceeded sales targets and gross profit objectives, contributing to sustained territory and business growth.
BRANCH MANAGER
Middendorp Data & Electrical – Preston & Thomastown
04.2012 - 04.2015
- Led and developed a team of five within a high-performing electrical wholesale branch, driving customer service standards, sales performance and operational efficiency.
- Managed day-to-day branch operations, overseeing inventory management, logistics, purchasing, financial reporting, and branch performance.
- Executed recruitment, onboarding, and staff development to establish a capable, customer-focused team.
- Managed major electrical projects valued at $1M+, coordinating customer requirements, product supply, pricing and project delivery.
- Established and enforced OHS procedures and workplace compliance, ensuring a safe and efficient working environment.
SALES REPRESENTATIVE
Middendorp Data & Electrical – South Morang & Thomastown
07.2009 - 04.2012
- Identified, qualified and converted new sales opportunities across regional and metropolitan markets, contributing directly to revenue and market growth.
- Increased customer spend and strengthened account retention by identifying needs and delivering tailored product solutions, competitive quotations, and technical support, resulting in enhanced customer satisfaction.
- Identified, qualified, and converted new sales opportunities across regional and metropolitan markets, directly contributing to revenue growth and market expansion.
- Developed and maintained strong relationships with trade customers and key decision-makers, generating repeat business and expanding accounts through consistent engagement.
- Analyzed sales performance, customer activity and market opportunities to identify growth areas and support targeted sales strategies.
ACCOUNT MANAGER
Repelec (MMEM Group) – Melbourne, Albury & Shepparton
11.2005 - 07.2009
- Managed and developed customer relationships across metropolitan and regional territories, promoting electrical, plumbing, and construction products while identifying business growth opportunities.
- Managed and developed customer relationships across metropolitan and regional territories, promoting electrical, plumbing & construction products and identifying opportunities for business growth.
- Delivered technical product advice and tailored solutions to trade customers, enhancing product selection and meeting project requirements.
- Provided technical product advice and tailored solutions to trade customers, supporting product selection and project requirements.
- Supported in branch visual merchandising and product presentation initiatives to maximize product visibility and sales performance.
PRODUCT TECHNICIAN / ENGINEER ASSISTANT CUSTOMER SERVICE OFFICER
Davey Pumps – Melbourne
09.2003 - 11.2005
- Created and updated technical drawings in SolidWorks and CAD to enhance design accuracy
- Designed technical labels and collaborated with engineering and production teams to ensure compliance
- Maintained records in line with Australian Standards
- Delivered internal customer support via phone and email to resolve inquiries and enhance user satisfaction
ADMINISTRATION / SALES CONSULTANT
Shepparton & Numurkah Plumbtec – Shepparton & Numurkah
10.1996 - 09.2003
Education
Certificate III - Wholesale – Customer Service
AWC Business Solutions
Certificate IV - Business Development
Australian Industry Group
Melbourne , Vic 03.2010 - 01.2011
Victorian Certificate of Education -
Numurkah Secondary College
Skills
- CRM software expertise
- Business strategy development
- Sales forecast achievement
- Operational safety compliance
- Advanced Microsoft Office proficiency
- Impeccable time management and organizational abilities
- Problem-solving under pressure
- Crisis management strategies
- Effective communication
- Full Victorian Driver's License
Personal Information
Driving License: Full Victorian Driver's Licence. High Risk – Forklift License.
EDUCATION & TRAINING
- GOTAFE (2000):
- Managing Grievances and Disputes
- Managing Information
- Managing Operations – Productivity
- First Aid Certificate (2026)
Timeline
BUSINESS MANAGER
Samios Plumbing Supplies – Ballarat (A member of BGW Group)
09.2022 - Current
TERRITORY SALES MANAGER
Rheem Australia – Western Victoria
11.2016 - 09.2022
BUSINESS DEVELOPMENT MANAGER
Tradelink Plumbing Supplies – Ballarat, Bendigo & Geelong
04.2015 - 11.2016
BRANCH MANAGER
Middendorp Data & Electrical – Preston & Thomastown
04.2012 - 04.2015
Certificate IV - Business Development
Australian Industry Group
03.2010 - 01.2011
SALES REPRESENTATIVE
Middendorp Data & Electrical – South Morang & Thomastown
07.2009 - 04.2012
ACCOUNT MANAGER
Repelec (MMEM Group) – Melbourne, Albury & Shepparton
11.2005 - 07.2009
PRODUCT TECHNICIAN / ENGINEER ASSISTANT CUSTOMER SERVICE OFFICER
Davey Pumps – Melbourne
09.2003 - 11.2005
ADMINISTRATION / SALES CONSULTANT
Shepparton & Numurkah Plumbtec – Shepparton & Numurkah
10.1996 - 09.2003
Certificate III - Wholesale – Customer Service
AWC Business Solutions
Victorian Certificate of Education -
Numurkah Secondary College