Megha Desai

Experience Summary: Managed a $4 million annual budget for the Volkswagen Group, overseeing Google Search acquisition strategies for the Australian market. Responsibilities included running Google Ads and Bing campaigns in SA 36O, optimising for performance, and driving high-quality traffic and conversions ,Bid & Flood Light Management. Played a key role in planning, executing, and optimising google search acquisition strategy initiatives to maximize ROI , reduce CPA and meet the brand’s growth objectives for conversion rate & retention.

• Improved conversion rates by conducting comprehensive A/B testing on ad creatives and landing page elements.
• Provided actionable recommendations based on user behaviour insights gathered from website analytics tools like Google Analytics.
• Executed successful remarketing campaigns aimed at nurturing leads throughout the sales funnel, ultimately leading to increased conversions and customer retention rates.
• Managed budget allocation across multiple channels, maximizing efficiency in ad spend distribution based on campaign goals.
• Developed custom reports to monitor key performance indicators, ensuring maximum ROI on digital marketing efforts.
• Maintained strong relationships with external partners such as Google AdWords representatives, ensuring optimal support for ongoing initiatives and access to updates or beta features when available.
• Coordinated with cross-functional teams to ensure seamless integration of SEM strategies into overall marketing plans.
• Streamlined Google Analytics tracking setup to provide more accurate data for informed decision-making in SEM campaigns.
• Identified growth opportunities through regular analysis of campaign performance data and industry trends.
• Minimized ad spend waste by identifying and eliminating underperforming keywords, ad groups, or campaign elements through regular monitoring and data-driven analysis.
• Enhanced brand visibility by creating engaging ad copy and keyword-targeted landing pages.
• Increased website traffic by implementing effective search engine marketing strategies.
• Conducted market research and competitor analysis to inform search marketing strategies.

Experience Summary:

Results-driven digital marketing specialist with extensive experience in the loan finance industry, particularly with Cashify Loans. Successfully managed a monthly budget of $50,000, adhering to ASIC marketing guidelines to ensure compliance and brand integrity. Implemented strategic audience targeting using first-party data, leading to a significant 20% reduction in cost per acquisition (CPA). Proficient in landing page optimization, leveraging strong offers to enhance conversion rates and drive business growth.

Managed over 20 clients across various industry niches, including finance, real estate, and the automotive sector. Key responsibilities included campaign briefing, strategy development, and conducting in-depth keyword research for Google Ads. Expertise in optimising Google Ads and Bing campaigns through A/B testing, bid management, and ongoing performance tracking. Developed tailored acquisition strategies and generated detailed performance reports, ensuring clients achieved optimal ROI and growth targets.

• Boosted overall account performance by proactively identifying underperforming keywords and making necessary adjustments.
• Improved campaign performance by conducting in-depth keyword research and optimising ad copy.
• Completed keyword research and analysed competitor PPC campaigns to identify gaps and opportunities.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Cultivated relationships with search engine providers to gain industry insights and determine prospects.
• Collected and analysed data to improve strategies.

Successfully managed a $3 million annual budget for clients in the automotive and education sectors, including Beaurepaires, Goodyear Auto-care, and TAFE Queensland. Demonstrated strong project management skills by overseeing end-to-end Google Search acquisition strategies, ensuring timely campaign execution and alignment with client goals. Skilled in prioritizing tasks across multiple projects, including campaign briefing, strategy development, keyword research, and bid optimization. Excelled at managing Google Ads through A/B testing, performance optimization, and delivering detailed reports to drive continuous client growth and high ROI.

• Developed innovative solutions to complex problems, resulting in improved organizational performance.
• Proactively monitored keyword performance to optimise bid adjustments accordingly.
• Enhanced return on investment, conducting thorough analysis of campaign performance data.
• Provided detailed reporting and actionable insights to clients, demonstrating the value of paid search initiatives.
• Implemented successful remarketing campaigns to re-engage previous website visitors and increase conversions.
• Developed and executed comprehensive paid search plans to achieve client objectives.
• Stayed current on industry trends and best practices, applying new techniques for continual improvement of campaigns.
• Coordinated with content team in producing relevant ad copies that resonate well with target audience.