12 years of experience in Sales, business developmennt. Consistently achieving top-ranked performance in every position by bringing revenue and profits to new heights.
Overview
12
12
years of professional experience
Work History
Head of Sales & Marketing | Co-Founder
The Creative Studio
01.2023 - Current
Company Overview: Co-founded a boutique digital and content agency specializing in media and digital services for entrepreneurs and businesses
Co-founded a boutique digital and content agency specializing in media and digital services for entrepreneurs and businesses
Signed more than 20 retainer clients within 12 months, each with a minimum lifetime value (LTV) of 12K
Managed sales initiatives that generated consistent monthly revenue growth, achieving client retention rates of over 80%
Delivered tailored digital solutions, driving significant business growth and client satisfaction inluding content creation solutions, PPC management services and copywriting
Co-founded a boutique digital and content agency specializing in media and digital services for entrepreneurs and businesses
Content Creator - Finance & Investing
TikTok
03.2020 - 01.2023
Grew a TikTok account to over 30,000 followers by sharing engaging, educational content on investing and finance
Built strong personal partnerships with finance sponsors, collaborating to create compelling campaigns that resonated with a target audience
Leveraged analytics to optimise content strategy, resulting in increased engagement and audience retention
Demonstrated expertise in simplifying complex financial concepts, driving audience trust and credibility
Developed and refined communication and on-camera presentation skills, enhancing the ability to deliver clear and persuasive messages
Business Development Executive
Sofama
01.2017 - 10.2022
Company Overview: Luxury French leather goods manufacturer
Drove sales growth in the Asia-Pacific region by identifying and penetrating high-potential markets, contributing to a 25% regional revenue increase within three years
Established and nurtured relationships with distributors, retailers, and luxury boutiques, ensuring seamless entry and sustained success in culturally diverse markets
Designed region-specific business development plans aligned with local market trends, customer preferences, and purchasing behaviours, ensuring relevance and competitiveness
Represented the brand at luxury expos and trade events, showcasing Saofama's products and securing high-value leads
Conducted in-depth market research and competitor analysis, enabling the company to anticipate trends and adjust offerings accordingly
Utilised CRM platforms to manage and streamline client relationships, track sales pipelines, and analyse customer data, and enhancing decision-making
Luxury French leather goods manufacturer
National Business Development Manager
Smudge Publishing
01.2014 - 01.2017
Over 700 deals closed in 3 years, generating over $5 million in revenue
FY16 Revenue Target Achievement - 150%
Opened the Hong Kong, Singapore and Bali markets for Smudge publishing
Successfully launching and developing new business in all regions
Contract sizes ranged from $5K to $20K, consistently exceeding sales targets
Built and maintained strategic relationships with high-value clients, ensuring long-term retention and engagement
Business Development Manager
ALTIOS International
11.2012 - 01.2014
Developed and executed market entry strategies for international businesses expanding into Australia, achieving a 25% growth in market penetration
Conducted comprehensive market research to identify key opportunities and challenges, informing the development of tailored business strategies for clients
Built and maintained strong relationships with local stakeholders and partners, driving business growth and enhancing brand recognition for international clients
Acted as the main point of contact for overseas clients, representing their interests in Australia and contributing to an increase in revenue through strategic sales initiatives
Education
Master's degree - International Business/Trade/Commerce
University of New South Wales
01.2011
Bachelor's degree - International Business Development & Company Management
Half Marathon, 01/01/23, Completed a half marathon, a challenging journey that taught me the value of perseverance and dedication in reaching personal goals.
French Light Heavyweight Kickboxing Champion, 01/01/08, Won the French championship in kickboxing in the light heavyweight category at age 20. This achievement reinforced my discipline, resilience, and strategic thinking - skills that have proven invaluable in both my personal and professional life.
Timeline
Head of Sales & Marketing | Co-Founder
The Creative Studio
01.2023 - Current
Content Creator - Finance & Investing
TikTok
03.2020 - 01.2023
Business Development Executive
Sofama
01.2017 - 10.2022
National Business Development Manager
Smudge Publishing
01.2014 - 01.2017
Business Development Manager
ALTIOS International
11.2012 - 01.2014
Bachelor's degree - International Business Development & Company Management
University Paul Cezanne
Master's degree - International Business/Trade/Commerce