Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Mehmet Eskin

Lyndhurst

Summary

Results-driven Area Manager with 14 years of leadership experience in high-volume, fast-paced environments. Skilled in team leadership, strategic planning, and project management, successfully driving efficiency and growth through effective execution. A dedicated and empowering leader with excellent communication and collaboration skills, ensuring teams meet objectives

Overview

23
23
years of professional experience

Work History

Area Manager

British American Tobacco
04.2011 - Current
  • Successfully led a team with diverse skill sets and personalities to consistently achieve company goals and exceed targets whilst fostering a positive work environment.
  • Managed daily operations to drive efficiency and ensure on-time completion of tasks
  • Regularly conducted field visits to coach and develop representatives for improved performance
  • Developed & executed patch & state level initiatives to drive volume, share & profitability
  • Led & facilitated training workshop to upskill field force
  • Mentored various colleagues, providing guidance on best practices
  • On a number of occasions, acted as the State Sales Manager in their absence, representing the state in senior stakeholder meetings & workshops
  • Continuously enhanced operational procedures by evaluating existing practices
  • Oversaw budget planning & strategy development, both at area & state level
  • Successfully delivered campaign activity presentations to the field force
  • Developed and maintained strong relationships with internal stakeholders to drive collaboration
  • Built relationships with customers to establish long-term business growth
  • Recruited, interviewed and hired employees and implemented mentoring program
  • Served as the State Subject Matter Expert (SME) across multiple channels, collaborating with internal stakeholders to ensure effective field execution. This also involved working closely with account team in developing execution plans for various projects being implemented

State Business Executive

British American Tobacco
01.2010 - 03.2011
  • Primary state contact for the accounts managed at head office, ensuring there was alignment in communication and activities executed
  • Served as a liaison between head office & the state field team to ensure seamless communication and alignment
  • Developed and implemented various state level strategies to drive volume, market share & profitability
  • Managed state-level accounts, developed promotional programs, and collaborated on range reviews to optimise range
  • Improved customer satisfaction by promptly and professionally addressing and resolving client concerns
  • Negotiated contracts with accounts, securing favourable terms for the company

Trade Marketing Representative

British American Tobacco
10.2007 - 01.2010
  • Effectively planned and executed all activities within the required time frame, ensuring timely delivery and operational efficiency
  • Established strong relationships through regular visits, achieving business KPIs while driving volume and profitability for retailers
  • Consistently met and exceeded performance targets
  • Acted as the point of reference for external partners by engaging in commercial conversations and negotiations
  • Optimised product range in stores, ensuring 95% distribution of NPIs and effective management of Core Range
  • Responsibly educate retailers on product and category knowledge as well enforce & monitor Trading Terms
  • Maintained detailed records of all activities, expenses, contacts made within the CRM system for accurate reporting purposes.
  • Analyzed sales data, identifying trends and opportunities for growth within the territory
  • Developed patch specific initiatives driving volume, share and profit growth
  • Negotiated favourable terms with retail partners, securing prime space and optimal ranging

Merchandiser

Campbell Arnott's
01.2002 - 04.2006
  • Set up impactful product displays for promotional lines, enhancing visibility and sales
  • Built and leveraged strong relationships to secure additional locations, increasing visibility and driving volume on key lines
  • Managed orders in organised accounts, ensuring promotional stock availability and maximising sales during promotions
  • Trained new team members in merchandising best practices
  • Boosted sales by implementing effective merchandising strategies and visually appealing displays.

Education

Bachelor of Commerce - Marketing

Monash University
Melbourne, VIC
12-2006

High School -

Wellington Secondary College
Melbourne
12-2001

Skills

  • Relationship building and management
  • Team development
  • Performance management
  • Staff training and development
  • Cross-functional collaboration
  • Process improvement
  • Customer relationship management
  • Business development and planning
  • Recruitment and hiring
  • Conflict management
  • Team leadership
  • Leadership skills
  • Project management
  • Strategic planning

Accomplishments

  • Led the VIC/TAS rollout of multiple CRM platforms, overseeing testing, training the field force, facilitating workshops, and ensuring ongoing development of representatives
  • Led VIC/TAS brand launch projects, collaborating with internal and external stakeholders, including logistics and brand teams, to ensure a seamless rollou
  • Contributed to the VIC/TAS project team in developing and executing the rollout plan for retail display bans and plain packaging
  • National Project lead for the development of tools to drive efficiencies in reporting for Field Performance Appraisals
  • National Project lead for developing business process to drive efficiencies in implementing promotional activity in field
  • Served as the state representative in national workshops, providing feedback to Channel Managers on optimising activity execution, including the rollout of new trading term agreements
  • Led the development of the National Field Induction Program, collaborating closely with multiple departments, especially HR, to ensure effective implementation
  • Development & execution of Tasmanian GTM strategy leading to +20% Share Growth in 18 months
  • Successfully managed the AA Holdings account, developed promotional programs, conducted range reviews and negotiated new contract terms to drive business growth

Timeline

Area Manager

British American Tobacco
04.2011 - Current

State Business Executive

British American Tobacco
01.2010 - 03.2011

Trade Marketing Representative

British American Tobacco
10.2007 - 01.2010

Merchandiser

Campbell Arnott's
01.2002 - 04.2006

Bachelor of Commerce - Marketing

Monash University

High School -

Wellington Secondary College

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