Summary
Overview
Work History
Education
Skills
Timeline
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Meizi Xu

North Melbourne,VIC

Summary

With 9 years of core operations experience at CCTV News Content Co., Ltd., I possess a global perspective and efficient execution capabilities. Expertise includes global news monitoring, user data analysis, new media operation and cross-team coordination. With the experience in publishing house, I am proficient in full-cycle publishing: content development, production coordination, printing, and marketing. Demonstrated strong content and project management skills, successfully executing multiple book publishing projects.

Overview

14
14
years of professional experience

Work History

Editor

CCTV News Content
12.2014 - 12.2023
  • Coordinate news topics from various departments, compile morning meeting reports, and work with supervisors and team leaders to make decisions on the core content of the day's press releases.
  • Closely monitor the use of CCTV news materials by overseas television stations worldwide, regularly write in-depth analysis reports, and provide a basis for decision-making.
  • Organize user information database, continuously monitor user material usage behaviour, and analyze user needs and preferences.
  • Write and publish publication notices for international news agency platforms such as Reuters and Associated Press.
  • Lead market research projects, covering full media content monitoring and analysis, company publishing material expansion, remote conference solutions, etc.
  • Operate the company's internal new media official account to improve the efficiency of internal information transmission and staff cohesion.

Editor

Beijing Zito Book Co., Ltd
03.2010 - 08.2013
  • Responsible for the full lifecycle management of book publishing, including topic planning and evaluation, author selection and signing, manuscript content editing and structural optimization, cover design and typesetting coordination, proofreading and review, printing material selection and process follow-up.
  • Deeply participate in manuscript content editing to ensure content quality, logic, and readability; Integrate the structure of the manuscript to enhance the overall value of the book.
  • Efficiently collaborating design, typesetting, printing, finance and other internal teams, as well as external suppliers, such as printing factories, to ensure timely and high-quality project delivery.
  • Work closely with the marketing team to plan and execute offline marketing activities such as author signings, and maintain good author relationships.

Education

Bachelor's Degree - Chinese Language And Literature

Hebei University
Hebei, China
06-2006

Skills

  • User data analysis, international news material operation, report writing, cross departmental collaboration, supplier management
  • Book publishing management, topic selection planning, content editing, manuscript structure optimization, marketing copywriting, social media operation (WeChat official account, Today Headlines, etc)
  • Microsoft Office Suite, Photoshop
  • Strong sense of responsibility, meticulous and rigorous, strong learning ability, excellent communication and coordination skills, and good stress resistance

Timeline

Editor

CCTV News Content
12.2014 - 12.2023

Editor

Beijing Zito Book Co., Ltd
03.2010 - 08.2013

Bachelor's Degree - Chinese Language And Literature

Hebei University

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