Melanie Canosa

As a store manager and fashion stylist, I've worked for renowned Australian fashion brand SHEIKE across various locations in the state, becoming a valuable leader for the business in this time.

I use my high degree of skills in communication to foster relationships with customers everyday, as well as managing and motivating a team to meet the needs of the business. As the retail landscape is particularly fast paced, I am a highly organised manager who works with fellow state managers to deliver strong results for SHEIKE.

I regularly liaise with centre marketing teams and fashion stylists to create content and drive foot traffic to the store. My excellence in customer service, communication skills and authenticity sets me apart, as I am genuinely interested in fostering relationships with clients and getting to know them on a deeper level, beyond the fashion styling.

As a freelance Content Creator and Social Media Manager for Wynnum Wolves FC, I was in charge of creating content for the club's online presence, interviewing players of all ages, writing sports stories for their website, and the creating and scheduling of posts online. I oversaw social media presence and aligned posts to include branding and trending ideas.

My Content Creation role included sports photography at soccer games, club training and large-scale Centenary events. The most memorable of this time was photographing, reporting and posting content on the go at the club's historic Centenary Day.

I worked initially as a fashion assistant at Marco Gianni, an Australian shoe label based in Sydney, where I excelled due to my keen eye for styling and care for customers. I was quickly promoted to store manager and given the role of Social Media Manager for the brand.

My duties as Social Media Manager included developing brand strategy and marketing, product photography, creating and editing content, caption writing, scheduling posts across socials and driving customer engagement. I monitored the online presence of the brand to engage with users and strengthen customer relationships.

As I was sucessfully developing and managing content for the brand as well as liaising with Head Office daily, I was promoted to manage the eCommerce and Shopify of the brand in 2020. Here I managed online orders for the business whilst living inter-state.

In 2020 I worked with start up company SEMAREIA and as well as its sister brand BUNQ to create content, take product photography, organise photoshoots, and create advertisements for social media.

I applied current editing and photography tools to showcase SEMAREIA Sand-Free towel products, as well as creating dynamic graphics to increase social media traffic. I engaged with customers and followers across social media platforms, and continually researched and suggested marketing strategies for the brand to implement.

As well as this, I liaised with influencers and fellow content creators to address overall brand needs. I worked in this role simultaneously with other social media management roles, particularly working from home during Covid.