MELANIE ELLIS
The Vines,WA
Summary
The wisdom and experience of a 56 year old with the enthusiasm and passion for life of a 30 year old. A passion for business and great personal satisfaction from contributing to the growth and success of an organisation.
Fit and healthy with a mantra that I can always be better. Work life balance is key - as is being passionate and excited about my work.
Extensive Business Development experience with excellent skills in oral and written communication, active listening and analytical problem-solving. Strong empathy and ability to understand customer needs, and provide customized solutions within corporate guidelines. Able to calmly defuse difficult situations and negotiate successful resolutions.
Demonstrated Business Management and Marketing experience with Masters and Degree Qualifications. Flexible availability, strong work ethic, self motivated and able to work autonomously and within a team achieving strong results.
Overview
32
32
years of professional experience
Work History
Business Development Manager
Idom Innovations - AutoFlip
06.2023 - Current
- Reached out to potential dealers via telephone, email, and in-person inquiries.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within Dealerships to promote growth and retention.
- Negotiated and sign-up new dealers through the promotion of key features and benefits of our platform.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
- Kept meticulous client notes and updated account information in company databases.
Business Manager
Fresh Frontier - Consultant - Short Term Contract
10.2022 - 03.2023
- Responsible for overseeing Accounts, HR, New Business Development, Sales, Marketing, Customer Service and Admin divisions.
- Enhanced and redefined organizational structure to improve efficiencies and profitability.
- Interacted with customers to build connections and nurture relationships.
- Engaged external consultants to improve marketing activities via Social Media.
- Identified and implemented improvements to minimize errors and enhance customer experiences.
- Identified opportunities to minimize waste, move towards a circular economy, enhancing good corporate governance.
- Communicated with customers and vendors positively with particular attention to problem resolution.
Entrepreneurial Owner/Operator
Lenard's Chicken
03.2011 - 09.2022
- Number 1 retail Lenard's store in Australia.
- Owned and operated 4 stand alone stores, developed a network of 15 IGA outlets, launched first Lenard's products in supermarkets.
- Won numerous awards including 3 x Franchise Owner of the Year Awards and 2014 Hanson Swan Business Awards winner for Retail Business.
- Responsible for leading and inspiring our staff to create a highly profitable business through attention to detail, exemplary customer service and outstanding product quality and range.
- Responsible for all aspects of running the business including business development, sales, marketing, new product development, leadership, production and customer service.
- Prepared annual budgets with controls to ensure continuous growth.
- Managed day-to-day business operations.
Assistant General Manager
Manheim Auto Auctions
04.2006 - 12.2010
- Responsible for efficient and profitable running of Consignment Division with particular focus on Government Accounts.
- Wrote and won 3 consecutive WA Government tenders (5yrs) for over 5000 vehicles annually.
- Key Account Manager for WA Government and Local Government Accounts.
- Collaborated with other departments to establish productive and timely completion of projects.
- Interacted well with customers to build connections and nurture relationships.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Resolved problems promptly to elevate customer approval.
Business Development Manager
WA Auto Auctions
04.2002 - 04.2006
- Established relationships with key account decision-makers including WA State Treasury and Local Government Authorities to promote growth and retention.
- Researched and identified opportunities for account growth, account penetration and market expansion.
- Negotiated and closed long-term contracts with new clients throughout Western Australia.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Worked with existing customers to increase purchases of products and services.
- Negotiated, prepared and signed contracts with clients.
- Represented company and promoted products at key networking events.
- Generated new business with marketing initiatives and strategic plans.
Business Development Manager - Catering Division
Spotless Services (Australia) LTD
01.2001 - 04.2002
- Responsible for managing, retaining existing client base enhancing customer relationships and building long term partnerships.
- Identifying growth areas, implementing strategies for new business development.
- Drafting responses to tenders with a view to winning profitable business.
Identifying Customers WIFM, tailoring solutions to meet customer needs.
Negotiating with customers to achieve win/win relationships. - Identifying areas for improvement, providing management reports.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
State Operations Manager
SGIO Insurance
02.1992 - 01.2001
- Wrote division policies and coordinated implementation to improve operations.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Trained and guided team members to maintain high productivity and performance KPIs.
- Coordinated SGIO Agencies including 5 Motor Vehicle Dealerships and 25 R&I Banks setting sales targets and developing reward and incentive schemes.
- Responsible for attainment of sales targets and growth goals.
Education
MBA - Business Marketing And Management
Masters in Information Mgmt & Electronic Commerce
UWA12.2003
Bachelor of Business - Management And Marketing Double Major
Edith Cowan University
Perth, WA12.2000
Skills
- Customer Service
- Business Administration
- Verbal and Written Communication
- Marketing and Advertising
- Relationship Management
- Multitasking and Organization
- Microsoft Excel
- Microsoft Word
Timeline
Business Development Manager
Idom Innovations - AutoFlip
06.2023 - Current
Business Manager
Fresh Frontier - Consultant - Short Term Contract
10.2022 - 03.2023
Entrepreneurial Owner/Operator
Lenard's Chicken
03.2011 - 09.2022
Assistant General Manager
Manheim Auto Auctions
04.2006 - 12.2010
Business Development Manager
WA Auto Auctions
04.2002 - 04.2006
Business Development Manager - Catering Division
Spotless Services (Australia) LTD
01.2001 - 04.2002
State Operations Manager
SGIO Insurance
02.1992 - 01.2001
MBA - Business Marketing And Management
Masters in Information Mgmt & Electronic Commerce
Bachelor of Business - Management And Marketing Double Major
Edith Cowan University
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