A seasoned media advertising professional with extensive experience leading cross-functional teams and delivering strategic, results-driven campaigns across a diverse range of business categories. Recognized for a collaborative and inclusive communication style, consistently fostering strong relationships with clients, agency stakeholders, and media partners. A trusted and honest leader with a proven ability to drive business growth, both for client business and commercially within the media agency. Strong background across investment & channel planning, leading teams to deliver agile execution, and financial oversight. Renowned for adaptability, integrity, and a proactive approach to unlocking media opportunities that elevate brand performance. Committed to excellence in client service, team development, and navigating the fast-paced, ever-evolving advertising landscape.