Melanie Mason
Geelong,VIC
Summary
Originally from Scotland, I have spent most of my adult life working in Australia. I have an honours degree in Journalism from The University of Stirling and many years experience working in the advertising industry, across television, radio and a full service media agency.
I love working with local and national businesses to help grow their brands. As a former journalist, one of my strengths is storytelling and I love helping clients get across the right message for their businesses.
Overview
19
19
years of professional experience
1
1
Certification
Work History
National Account Manager
WIN Television
03.2022 - Current
- Build strong relationships with a diverse customer base and key decision makers at the executive level within both national and local businesses and organisations.
- Experienced in prospecting, tailoring proposals and presenting. I maintain and grow my customer base in the market and achieve my monthly revenue targets as set by the Company. I have demonstrated a genuine commitment to client service and have effective time management skills and the ability to meet deadlines.
- Collaborated with business development managers in partner planning process to develop mutual performance objectives, financial targets and critical milestones.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
- Help local businesses plan their creative content and help manage their digital marketing
Sales Manager
Clyde 1
08.2017 - 07.2018
- Developed sales strategies and people skills to entice clients, negotiate contracts and close deals.
- Developed targeted advertising campaigns for diverse clientele, resulting in higher ad sales and client satisfaction.
- Implemented innovative sales techniques, boosting overall team performance and increasing revenue generation.
- Collaborated with creative teams to develop engaging ad content tailored to client needs and target audiences.
- Conducted thorough research on prospective clients, identifying potential leads and tailoring sales pitches accordingly.
- Mentored junior staff members, sharing best practices in advertising sales techniques to foster professional growth within the team.
Account Manager
Media Partners
08.2016 - 07.2017
- Enhanced brand visibility for clients by developing and implementing strategic and in depth media buying plans.
- Worked closely with key decision makers/marketing managers to ensure consistent messaging across all platforms and materials.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Crafted persuasive speeches and talking points for executive presentations at client proposal meetings.
Senior Sales Executive
WIN Television
06.2012 - 08.2016
- Sales based role dealing with mostly local business owners, helping to grow their brands.
- Working with affiliated creative agency to come up with pitches to make new commercials for clients, and ensuring this aligned with their advertising across other platforms.
- Developed customised proposals that addressed specific client needs, ultimately securing their commitment and loyalty.
- Exceeded sales targets by effectively managing a diverse portfolio of products and services.
- Consistently monitored sales performance metrics, adjusting tactics as necessary to achieve desired results.
Business Development Manager
Fernwood Fitness
07.2011 - 06.2012
- Identify sales and marketing opportunities, drive enquiries in the local area and convert leads to meet targets.
- Helped create marketing material for the business and manage their social media platforms.
- Develop advertising material to use in print/television/online.
Journalist
Self Employed Writer
06.2009 - 06.2011
- Wrote, edited and produced stories for various publications.
- Developed story ideas and conducted interviews with industry experts as needed.
- Researched and gathered information to develop accurate and credible stories.
Tennis Coach
Independent Sports Professional
07.2005 - 06.2011
- Evaluated player strengths and weaknesses, tailoring practice routines accordingly to optimise progress.
- Enhanced player performance by implementing personalised training programs and providing constructive feedback.
- Promoted sportsmanship among players by modeling respectful behavior on the court and during competitions.
- Challenged athletes by consistently using positive reinforcement and gentle criticism.
Education
Bachelor of Arts - Journalism
University of Stirling
Stirling, Scotland06.2009
Skills
- Client relationship building
- Communication skills and attention to detail
- Understanding of digital platforms
- Business development
Certification
Working with Children Check
National Police Check
Level 3 Tennis Coach
Timeline
National Account Manager
WIN Television
03.2022 - Current
Sales Manager
Clyde 1
08.2017 - 07.2018
Account Manager
Media Partners
08.2016 - 07.2017
Senior Sales Executive
WIN Television
06.2012 - 08.2016
Business Development Manager
Fernwood Fitness
07.2011 - 06.2012
Journalist
Self Employed Writer
06.2009 - 06.2011
Tennis Coach
Independent Sports Professional
07.2005 - 06.2011
Bachelor of Arts - Journalism
University of Stirling
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