Summary
Overview
Work History
Education
Skills
Timeline
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Melanie Micallef

Blacktown

Summary

Content Programming professional with a passion for streaming and television. Expertise in content curation, strategy and cross-team collaboration. Strong communicator with a keen eye for detail and skilled in multitasking. Experienced in driving customer engagement through personalized recommendations, programming strategy, and improving content accessibility.

Overview

24
24
years of professional experience

Work History

Content & Editorial Specialist, Hubbl

Foxtel Group
11.2023 - 05.2025
  • Managed the curation and merchandising (in particular Binge Faux App, Movies, Kids, News content) from global and local streaming app partners on Hubbl since launch, driving customer engagement. The UI creation was built from scratch with a mix of editorial and automated rails.
  • Proficient in additional Content Management Systems - QMS and Query Builder.
  • Co-ordinated with Comcast and Sky on a regular basis to help implement/test new product features and product improvements to enhance the user experience, content discovery and accessibility.
  • Liaised with Gracenote on an ongoing basis to resolve metadata issues also enhancing the customer experience.
  • Collaborated with the wider Hubbl team (program developers, project managers, technical teams, marketing, PR and customer relations to resolve technical, business and customer challenges.
  • Leveraged subject matter expertise to support and guide major cross-division business initiatives, enhancing content discovery, consumption, and navigation experiences for customers.

Programmer, On Demand

Foxtel Group
08.2021 - 11.2023
  • Collaborate with the wider programming team/channel partners to devise long-term programming strategies aligned with audience growth, retention, and monetisation goals.
  • Program special events, series drops, or thematic content collections to engage users during key times (e.g., Christmas, Discovery's Shark Week, passing of the late Queen Elizabeth II etc).
  • Analyse user behaviour and data to create content recommendations that maximize engagement.
  • Implemented automated carousels and personalisation strategies to generate content recommendations for customers.
  • Regularly monitor and analyse data to understand user preferences, content consumption patterns, and engagement metrics.
  • Provide reports on viewership metrics, including popular titles, trends, and content performance.
  • Manage metadata to enhance discoverability within the platform’s search and recommendation systems.
  • Address any technical issues that affect the availability or quality of on-demand content, working with customer support and engineering teams.

Programming Assistant, On Demand

Foxtel Group
12.2012 - 08.2021
  • Proficient in operating various content management systems (IBMS, TiVO, Media Manager & Nagra)
  • Managed delivery of On Demand monthly schedules from internal and external channel partners
  • Reported on customer viewing trends and content insights
  • Assisted Programmers with content selection for stunts as well as overall stunt curation
  • Coordinated various deadlines, projects, and strategies to support the overall goals of the Programming Team

Digital Media Content Operator

Foxtel Group
10.2010 - 12.2012
  • Duties include: using IBMS (a scheduling CMS) to update, process and schedule On Demand Pay Per View (including Day & Date premieres) and Catch Up movies and television programmes on the IQ, Xbox and Tbox.
  • All video content and associated assets are quality checked before they are published and then also checked once they are live to ensure all attributes (video, synopsis, price and image) are correct.
  • Troubleshooting errors and system issues was a major part of the role and is essential in ensuring all content due live is available for subscribers on time.

Marketing Assistant (PR, Events & Promotions)

ClubHouze (formerly Brightstars) and Brent Street
03.2010 - 07.2010
  • Duties include: copywriting, proof reading/editing, briefing/liaising with graphic designers and printers regarding programs, posters and general marketing collateral, drafting PR/local marketing plans, media list creation, event/stand management at the Easter Show and promotions/donation requests.
  • Key achievements for ClubHouze include: assisted with the rebrand from Brightstars to ClubHouze, ran auditions for TVC talent, organised a photo shoot as part of the rebrand, briefed/organised for a Queenie character costume to be created, assisted with a Sesame Street joint promotion and organised ClubHouze’s End of Financial Year event.
  • Key achievements for Brent Street include: organised a media photo opportunity for a Hearts 4 Haiti Salvation Army presentation, organised musical theatre style programs for Brent Street’s The Raconteurs & The Wiz/TDHS Will Rock You productions and various posters for Brent Street eg. Winter Camp and Alex Larson.

Account Manager, Account Coordinator

AdPartners PR (formerly Bay Street Mediaworks)
08.2006 - 03.2010
  • Clients I work on/have worked on include: Fergus Ferry, Sharp Corporation of Australia, Jaycar Electronics, Mounties, Cosmopolitan Living, Paynter Dixon, Sony Pictures Home Entertainment, Liverpool Catholic Club, Part Time Online, Taiwan Tourism and Paul Newman’s Own.
  • Duties include: client liaison, drafting media releases/alerts, pitching to media, establishing relationships with the media, follow up of media, organising product reviews/promotions, media database maintenance, event management and drafting new business proposals.
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Key achievements include: the launch of the 108 inch Sharp LCD TV/Monitor, the launch of the Sharp SuperSteam Oven, the launch of the Fergus Ferry children’s book series, conducted media walkthroughs for Cosmopolitan Living’s display homes and have established media contacts eg. ongoing media coverage in the News Limited Cars Guide and Escape sections for Jaycar Electronics and the Connect section for Sharp.

Internship

SueMacMedia
01.2005 - 02.2005
  • Working at SueMacMedia, a publicity and promotions agency, involved updating and creating media distribution lists, media clippings, writing media alerts and releases, updating publicity reports, contributing to the creation of a newsletter, preparing publicity material to be sent out, and general office duties such as answering the phone, mail, and banking.

Casual Employee

Big W Bonnyrigg
05.2001 - 09.2006
  • Sales Assistant, Recovery Associate and Information Attendant

Education

B Communication - Public Relations

University of Western Sydney
01.2005

Higher School Certificate -

St Johns Park High School
01.2002

Skills

  • Strong written & verbal communication skills
  • Good attention to detail
  • Hard working
  • Team collaborator
  • Multitasking and organisation
  • Fast learner
  • Proficient in various Content Management Systems - QMS, Query Builder, TiVO, IBMS, Nagra, Media Manager
  • Microsoft Office Suite

Timeline

Content & Editorial Specialist, Hubbl

Foxtel Group
11.2023 - 05.2025

Programmer, On Demand

Foxtel Group
08.2021 - 11.2023

Programming Assistant, On Demand

Foxtel Group
12.2012 - 08.2021

Digital Media Content Operator

Foxtel Group
10.2010 - 12.2012

Marketing Assistant (PR, Events & Promotions)

ClubHouze (formerly Brightstars) and Brent Street
03.2010 - 07.2010

Account Manager, Account Coordinator

AdPartners PR (formerly Bay Street Mediaworks)
08.2006 - 03.2010

Internship

SueMacMedia
01.2005 - 02.2005

Casual Employee

Big W Bonnyrigg
05.2001 - 09.2006

B Communication - Public Relations

University of Western Sydney

Higher School Certificate -

St Johns Park High School

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Melanie Micallef