Melek Genc
Melbourne,VIC
Summary
Multi-talented business leader and motivator. 25 years of experience in sales, customer service, and Senior Management as an MD, and GM in the Motor Industry and Crown Casino. An Operations Manager, proficient in meeting and exceeding goals and budgets. Visionary executive implementing plans that meet current and future needs and projectory financial goals and market share. Key expertise in Sales and Customer Service Industries.
Overview
29
29
years of professional experience
1
1
Certificate
Work History
Chief Executive Officer
No More VAWAC Pty Ltd
Melbourne, VIC
06.2018 - 09.2023
- Developed strategic plans and objectives to ensure organizational growth and profitability.
- Worked with indigenous communities and addressed social inequality and discrimination. Fostered an inclusive environment to provide essential services that promote equity and well-being.
- Created financial models to forecast future business performance and identify areas of improvement.
- Established policies, procedures, and protocols to improve operational efficiency.
- Negotiated contracts with vendors, suppliers, and partners.
- Led the recruitment process for executive-level positions within the organization.
- Oversaw all aspects of financial management, including budgeting and forecasting.
- Managed relationships with shareholders, stakeholders, customers, and other key constituents.
- Implemented new technologies to streamline processes across departments.
- Analyzed market trends and competitor activities to inform product development decisions.
- Evaluated current products and services in order to develop strategies for improvement.
Managing Director
Diamond Marketing Pty Ltd
Melbourne, VIC
01.2004 - 12.2017
- Liaised with senior leaders to recommend strategy and new initiatives based on in-depth understanding of business.
- Broke down strategic problems and analysis to provide insights and recommendations.
- Conducted independent analysis and assessment to resolve strategic issues.
- Negotiated pricing using discretion to build profitable portfolio.
- Leveraged monitoring and control reports to verify data, manage risk and minimize losses
- Contributed to profitability through expense control and pricing practices for products and services.
- Evaluated performance management systems and devised improvements to strengthen controls and optimize results.
- Contributed to professional development of client staff through effective training and mentorship.
- Developed product and service expertise across groups to deliver desired client experience.
- Fostered strong internal and external networks to achieve business objectives.
- Formulated strategic vision to drive mission and goals while stimulating revenue, profitability and growth.
- Used expertise to cultivate relationships with existing clients, develop new client relationships and win business.
- Cultivated deep understanding of market, customer and competitor landscapes to identify growth opportunities.
- Performed sales and support activities to meet client needs and maintain service levels.
- Evaluated staffing needs based on organizational goals and objectives; recruited personnel accordingly.
- Cultivated strong relationships with customers through periodic meetings and follow-ups.
- Ensured compliance with applicable laws, regulations, policies, and procedures related to business operations.
- Established performance standards and monitored progress towards achieving them.
- Negotiated contracts with vendors and suppliers to maximize cost savings for the organization.
- Oversaw day-to-day operations of the company while coordinating with staff members.
General Manager
Nunawading Hyundai Chrysler Jeep Dodge Fiat and Alfa
Melbourne, Vic
01.2005 - 12.2016
- Developed and implemented sales strategies to increase market share.
- Identified and developed new markets for products or services.
- Collaborated with marketing team to create promotional materials for target customers.
- Managed daily operations of sales, service, parts, aftermarket and F& I.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Organized trade shows and other events such as community involvement as a means of increasing visibility in the marketplace.
- Researched potential customers using various sources outside the PMA such as fleet companies and followed up existing clientele.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
- Tracked monthly sales to generate reports for business development planning.
- Analyzed business and sales targets using critical problem-solving skills.
- Achieved company growth and brand development through market expansion and sales.
- Boosted revenue and facilitated sales activity while developing consistent employee measurements for exceeding goals.
Acting Pit Boss
Crown Melbourne
Melbourne, Vic
12.1994 - 12.2003
- Ensured compliance with gaming regulations and laws.
- Monitored all gaming activities to ensure fairness and integrity.
- Maintained accurate records of chips, money, and markers exchanged at the tables.
- Supervised dealers in providing exceptional customer service to guests.
- Provided guidance to dealers on game rules and procedures.
- Communicated effectively with guests, management, and staff members.
- Resolved disputes between players or dealers in a professional manner.
- Evaluated dealer performance on a regular basis for quality assurance purposes.
- Assisted in training new employees in casino operations and policies.
- Investigated any discrepancies related to financial transactions at the tables.
- Conducted daily audits of table inventory including chips, cards, dice.
- Identified potential security risks or violations of state regulations immediately.
- Kept up-to-date with changes in gaming laws by attending seminars or workshops.
- Organized tournaments such as blackjack, poker, roulette, craps.
- Responded promptly to inquiries from customers regarding services offered by the casino.
- Managed multiple games simultaneously while maintaining orderliness at the tables.
- Analyzed customer feedback data to improve guest experience within the casino.
- Managed overall operation of casino table games in assigned pits in accordance with applicable state regulations, company policies and internal controls.
- Observed gamblers' behavior for signs of cheating such as marking, switching or counting cards and notified security staff promptly.
- Determined appropriate number of gaming tables to open each day and scheduled staff accordingly.
Education
Associate of Applied Science - Health Sciences
Curtin University
Online Student02-2024
Accounting - Accounting
Latrobe University
VIC12.1993
Skills
- Strategic Planning
- Project Management
- Consulting
- Contract Management
- Staff Management
- Business Planning
- Organizational Management
- Risk Management
- Stakeholder Relations
- Cost Breakdown Analysis
- Operational Oversight
- Recruiting and Hiring Top Talent
- Public Relations
- Organizational Leadership
- Productivity Performance
- Reports and Documentations
- Special Needs Assistance
- Customer Assistance
- VIP Services
- Complaint Handling
- Company Culture and Values
- Discretion and Confidentiality
Affiliations
- Advocate against FV
- Active in charity organizations such as Safe Steps and Berry Street
- Reformer Pilates
- Avid Skier
Accomplishments
- Motor Dealer Award 2009
- Board member Women in Victory (WIV) raises money for the Cancer Research RCH
Languages
English
Professional
Turkish
Professional
Certification
- Drivers and Marine Licence
- Booked in at Armsrtong to gain Motor bike licence
- Online Student studying Health Science
- Online Student starting MBA in March 2024
Timeline
Chief Executive Officer
No More VAWAC Pty Ltd
06.2018 - 09.2023
General Manager
Nunawading Hyundai Chrysler Jeep Dodge Fiat and Alfa
01.2005 - 12.2016
Managing Director
Diamond Marketing Pty Ltd
01.2004 - 12.2017
Acting Pit Boss
Crown Melbourne
12.1994 - 12.2003
Associate of Applied Science - Health Sciences
Curtin University
Accounting - Accounting
Latrobe University
References
References available upon request.
References
References available upon request.
Similar Profiles
Mekondjo JohannesMekondjo Johannes
Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)
Mekondjo JohannesMekondjo Johannes
Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)Human Resources Superintendent at Blue Sea Fishing Company (PTY)Ltd, Pereira Seafood Company (PTY)Ltd, Hatutungu Fishing Company (PTY)
Shane HarkinShane Harkin
Electrician at Nxgen PTY LTD/ UGL PTY LTDElectrician at Nxgen PTY LTD/ UGL PTY LTD
Chase WallisChase Wallis
Customer Service/Sales Administrator at Emerson CoachingCustomer Service/Sales Administrator at Emerson Coaching
Ngoc Huy DuongNgoc Huy Duong
Focus Bear — AI Evaluation & Prototyping Intern at Focus BearFocus Bear — AI Evaluation & Prototyping Intern at Focus Bear