Summary
Overview
Work History
Education
Skills
Timeline
Generic

Melinda McKinlay

BOTANY,NSW

Summary

Proven leader in enhancing customer experiences and loyalty at Easts Group, adept in customer retention strategies and problem-solving. Leveraged analytical skills to boost program outcomes and fostered teamwork for continuous improvement. Excelled in creating rewarding environments, achieving significant growth without exceeding a numerical limit. Demonstrates critical thinking and adaptability, ensuring exceptional service standards.

Overview

24
24
years of professional experience

Work History

Group Gaming & Loyalty Manger

Easts Group
07.2011 - 11.2024
  • Championed a culture of continuous improvement, soliciting input from team members at all levels in pursuit of enhanced program outcomes.
  • Influenced long-term growth strategies by sharing insights gleaned from extensive analyses of consumer behavior patterns.
  • Enhanced customer loyalty by developing and implementing targeted rewards programs.
  • Conducted thorough market research to identify trends and opportunities for program improvements.
  • Harmonized internal reporting procedures related to loyalty metrics, promoting greater consistency across departments in tracking success factors.

Gaming Manager

Cronulla Sutherland Leagues Club
04.2006 - 06.2011
  • Oversaw recruitment efforts within the gaming department, selecting top talent that contributed positively to team dynamics and performance outcomes.
  • Assisted in the planning and execution of special events, boosting overall casino attendance and revenue.
  • Implemented robust cash handling procedures across the gaming floor, minimizing discrepancies while streamlining financial reporting processes.
  • Collaborated with security teams to maintain a safe and secure gaming environment, reducing incidents of theft or cheating.
  • Evaluated gaming machine performance, optimizing placement and selection for increased profitability.

Group Gaming Analyst

Eastern Suburbs Leagues Club
04.2004 - 03.2006
  • Monitored online chats, emails, and inbound calls from player support agents to verify compliance with responsible gaming procedures and policies.
  • Collaborated with designers and developers to optimize game mechanics, resulting in increased user engagement.
  • Increased player satisfaction by analyzing game performance and offering improvement suggestions to developers.
  • Assisted with the creation of effective A/B tests designed to improve various aspects of the gaming experience such as monetization, engagement, and retention.
  • Maintained expertise in gaming industry trends through research, attending conferences, networking with other professionals, and staying informed about new developments in the field.
  • Interpreted regulatory requirements to identify areas for further research and inform both tracking and reporting data systems.
  • Conducted regular competitive analysis, informing team of industry trends and potential areas for expansion.

Tab, Keno, Gaming & Bar Attendant

Matraville RSL Club
11.2000 - 03.2004
  • Assisted in setting up and breaking down bar for events.
  • Monitored inventory levels and restocked supplies as needed.
  • Assisted customers with menu selections and drink recommendations.
  • Followed safety and health guidelines in food and beverage handling.
  • Managed cash register transactions accurately, ensuring proper handling of payments and tips.
  • Successfully collaborated with other staff members to provide seamless service during high-volume periods.
  • Checked ID cards and verified bar guests were of legal age.
  • Ensured compliance with state liquor laws by diligently verifying age requirements before serving alcoholic beverages.
  • Learned how to make wide variety of mixed drinks.
  • Developed rapport with regular customers, fostering a sense of community within the establishment.
  • Enhanced customer experience by providing exceptional service and attending to their needs promptly.

Education

High School Diploma -

OLSH Kensignton
Kensington, NSW
11-1985

Skills

  • Customer experience enhancement
  • Problem-solving
  • Time management
  • Teamwork and collaboration
  • Attention to detail
  • Multitasking Abilities
  • Excellent communication
  • Critical thinking
  • Organizational skills
  • Adaptability and flexibility
  • Verbal and written communication
  • Decision-making

Timeline

Group Gaming & Loyalty Manger

Easts Group
07.2011 - 11.2024

Gaming Manager

Cronulla Sutherland Leagues Club
04.2006 - 06.2011

Group Gaming Analyst

Eastern Suburbs Leagues Club
04.2004 - 03.2006

Tab, Keno, Gaming & Bar Attendant

Matraville RSL Club
11.2000 - 03.2004

High School Diploma -

OLSH Kensignton

Similar Profiles

CREATE PROFILE
Melinda McKinlay