Meline Walton
Summary
After working in the field for over 10 years, I am a highly creative Marketing Manager with expertise in transforming marketing strategies into results. I have a robust background in creating and executing strategic campaigns and always on initiatives that drive growth. I am also known for strong team collaboration, adaptability to changing needs, and delivering measurable results. In tandem to this, I ensure that marketing strategies and initiatives align with business values and wider objectives.
Overview
11
11
years of professional experience
Work History
Marketing Manager
Uniting
07.2022 - Current
- Developed and implemented marketing strategies to use for Early Learning campaigns, always on marketing initiatives and local area marketing.
- Engaged in creating customer value propositions and key messaging for Early Learning.
- Identified problem areas and ways to achieve targets.
- Created and managed marketing materials and tactics, including photography, collateral, messaging, channel communications, programs, and promotions.
- Analysed market trends to identify new opportunities, adjusting plans accordingly for maximum effectiveness.
- Oversaw the work of designers, copywriters, production teams, content providers, and printers, ensuring projects are completed on schedule, within budget, and adhered to design specifications and standards.
- Collaborated and maintained strong relationships with internal and external stakeholders.
- Achieved budget objectives and managed financial resources effectively.
Global Brand and Communications Specialist
Berlitz
01.2019 - 07.2022
- Rebrand of Berlitz by developing all new assets and best practice guidelines, created and managed a centralised Marketing Hub for all assets, review of content to ensure consistency, assistance in localisation and review of regional content.
- Strategy and development of all global social media content, management and review of other region’s content on a monthly basis, analysis and reporting on results.
- Email strategy including journey mapping, copy writing, review, set up and testing of email/templates.
- Collaborated on a standardised website template, to be used on every new region's website.
- Systematic 360 Customer Review of all key region’s marketing, with recommendations of how to improve.
- Liaising with other teams and external agencies - briefing in the creative agency and regularly meeting with other teams to ensure alignment.
Account Executive
Permission Marketing
09.2016 - 12.2018
- Marketing strategy for client campaigns.
- Strategy and creation of all social media content, both paid and organic.
- Creation of website landing pages for clients, copywriting and image sourcing.
- Content Plan and strategy, focusing on writing blog articles for the Permission blog.
- Management and coordination of Permission events which include email nurturing, social strategy and coordination of event.
- Continuous analysis of market trends, identifying risks and opportunities.
- SEM and SEO analytics.
- Clients managed: True Value Solar, Health Round Table, Integrate Expo, Gloria Jeans, Schindler Lifts, Scott Electrics
Marketing Intern
Yatango Mobile
02.2014 - 07.2014
- Content plan and writing of blog articles for the Yatango blog.
- Creation of the social media content calendar.
- Assisted in creating written, video, and image content for marketing channels.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Researched interesting and relevant content to capture interest and improve site traffic.
Education
Product Marketing Core Certification -
Product Marketing Alliance
01-2022
Bachelor of Business - Marketing and Human Resources
University of Technology Sydney
01-2015
High School Certificate -
Cheltenham Girl’s High School
01-2011
Skills
- Strong communication
- Strategic planning
- Campaign development
- Customer journey mapping
- Brand development and promotion
- Social media management
- Content planning and creation
- Data analysis
- Budget management
- SEO
- SEM
Timeline
Marketing Manager
Uniting
07.2022 - Current
Global Brand and Communications Specialist
Berlitz
01.2019 - 07.2022
Account Executive
Permission Marketing
09.2016 - 12.2018
Marketing Intern
Yatango Mobile
02.2014 - 07.2014
Product Marketing Core Certification -
Product Marketing Alliance
Bachelor of Business - Marketing and Human Resources
University of Technology Sydney
High School Certificate -
Cheltenham Girl’s High School
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