Summary
Overview
Work History
Skills
A little about me...
Timeline
Generic

Melissa Ayoubi

Melbourne,Victoria

Summary

Customer-oriented General Manager with 10 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.

Overview

9
9
years of professional experience

Work History

E-Commerce Co-Ordinator

Robb And Lulu
08.2022 - 08.2023
  • Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
  • Incorporated e-commerce objectives in social media platform management.
  • Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
  • Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
  • Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Implemented systems and procedures to increase sales.
  • Built relationships with customers and community to establish long-term business growth.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Organized promotional events and interacted with community to increase sales volume.
  • Managed accounts to retain existing relationships and grow share of business.

Boutique Manager

Robb And Lulu
08.2022 - 08.2023
  • Created comfortable and inviting boutique environment to make customers feel welcomed and happy to make purchases.
  • Tracked store inventory and coordinated new purchases to keep adequate merchandise on hand for sustained sales.
  • Managed team of full-time and part-time staff, trained new workers and monitored performance.
  • Oversaw merchandising strategies to effectively showcase Women's apparel products with eye-catching displays.
  • Showed associates how to improve customer interactions and increase sales with successful communication and consultative strategies.
  • Empowered customers to make informed decisions by educating on product and service offerings and current industry trends.
  • Kept morale high with high-energy, collaborative leadership style, regularly incorporating employee feedback and tapping employees for important projects.
  • Built boutique's reputation for effectively serving brand customers through careful staff management, effective customer relations and smooth service delivery.
  • Prepared yearly and quarterly budgets as well as effective strategies to consistently meet financial targets.
  • Collected and analyzed KPI information to track trends and make proactive changes to business operations plans.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Interacted well with customers to build connections and nurture relationships.
  • Supervised creation of exciting merchandise displays to catch attention of store customers.
  • Reported issues to higher management with great detail.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Assisted in recruiting, hiring and training of team members.
  • Trained new employees on proper protocols and customer service standards.
  • Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Monitored daily cash discrepancies, inventory shrinkage and drive-off.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Scheduled employees for shifts, taking into account customer traffic and employee strengths.

Warehouse Distribution Manager

Robb And Lulu
08.2022 - 08.2023
  • Controlled inventory transactions to reconcile ordering processes with demand forecasts.
  • Built and maintained relationships with key suppliers and customers to support seamless operations.
  • Developed standard and emergency operating procedures for receiving, handling, storing, shipping and salvaging products.
  • Increased client retention by providing superior customer service.
  • Identified and solved complex strategy obstacles to promote growth and guide business direction.
  • Developed and managed operating budget, meeting department goals.
  • Implemented strategic plans as well as contributed to evaluation and analysis of business objectives.
  • Organized financial reporting, scheduling and inventory systems to enhance productivity.
  • Created and enforced detailed organization processes to increase quality and service standards.
  • Maintained established levels of goods based on sales forecasts and demand to fulfill orders on time.
  • Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
  • Developed and maintained knowledgeable and productive team of employees.
  • Oversaw warehouse staff and maintained efficiency in fast-paced environment.
  • Reviewed established business practices and improved processes to reduce expenses.

E-Commerce Customer Service Specialist

Robb And Lulu
08.2022 - 08.2023
  • Resolved customer complaints by determining cause of problem, selecting best solution and expediting correction or adjustment.
  • Assisted clients with product questions to facilitate online ordering process.
  • Answered live online chats to give quick answers and solve problems faster.
  • Developed and maintained knowledge of evolving products and services to accurately answer questions and make recommendations based on customer needs.
  • Developed customer service processes to improve customer satisfaction.
  • Monitored customer feedback and performance indicators to identify areas for improvement.
  • Generated reports and tracked customer service metrics on daily basis.
  • Collaborated closely with cross-functional departments to deliver high customer satisfaction.
  • Conducted customer service training sessions for new team members.
  • Responded to website and email inquiries within 1 business days to maintain customer satisfaction and generate positive reviews.
  • Helped customers navigate website to order preferred styles online for added convenience and access to larger inventory.
  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences.
  • Maintained up-to-date knowledge of product and service changes.
  • Responded proactively and positively to rapid change.
  • Followed up with customers about resolved issues to maintain high standards of customer service.
  • Sought ways to improve processes and services provided.
  • Trained staff on operating procedures and company services.
  • Calculated correct order totals, updated accounts, and maintained detailed records for inventory management.
  • Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
  • Implemented and developed customer service training processes.
  • Created and maintained detailed database to develop promotional sales.

Fashion Boutique Owner/Operator Manager

Sista Melbourne
01.2017 - 08.2022
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
  • Onboarded new employees with training and new hire documentation.
  • Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
  • Controlled costs to keep business operating within budget and increase profits.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
  • Established team priorities, maintained schedules and monitored performance.
  • Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
  • Managed senior-level personnel working in marketing and sales capacities.
  • Leveraged data and analytics to make informed decisions and drive business improvements.

Fashion Boutique Owner/Operator

Mad About The Girl
01.2015 - 05.2019
  • Managed day-to-day business operations.
  • Consulted with customers to assess needs and propose optimal solutions.
  • Trained and motivated employees to perform daily business functions.
  • Evaluated suppliers to maintain cost controls and improve operations.
  • Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Trained and developed team members to build human capital.
  • Used knowledge of market trends to create value-added solutions resulting in significant increase in revenues.
  • Generated revenues yearly and effectively capitalized on industry growth.
  • Discovered areas of improvement by generating quarterly operational and sales reports.
  • Prepared bank deposits and handled business sales, returns and transaction reports.
  • Managed e-commerce platform
  • arranged VIP Events to generate revenue and build ongoing customer relationships

Skills

  • Sales Statistics Analysis
  • Client Base Retention
  • Sales Program Coordination
  • Profitability Assessments
  • Financial Tracking
  • Social Commerce
  • Networking Events
  • Digital Sales
  • Landing Page Optimization
  • Employee Engagement
  • Business Objective Analysis
  • Social Media Platforms
  • Shipping and Receiving Oversight

A little about me...

I am passionate about luxury fashion and accessories, I love working as part of a team that can both inspire me and that I can share my skill set with. I adore eating out, travel and spending time with my family and pets. 

I am both dedicated and hardworking and am seeking an environment that is a happy driven environment.


Timeline

E-Commerce Co-Ordinator

Robb And Lulu
08.2022 - 08.2023

Boutique Manager

Robb And Lulu
08.2022 - 08.2023

Warehouse Distribution Manager

Robb And Lulu
08.2022 - 08.2023

E-Commerce Customer Service Specialist

Robb And Lulu
08.2022 - 08.2023

Fashion Boutique Owner/Operator Manager

Sista Melbourne
01.2017 - 08.2022

Fashion Boutique Owner/Operator

Mad About The Girl
01.2015 - 05.2019

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Melissa Ayoubi