MELISSA BRUCE
Tarragindi
Summary
Dynamic leader in the water sector, specializing in driving strategic growth at Urban Utilities. Demonstrates a proven track record in stakeholder relationship management and market expansion, fostering innovation and collaboration. Expertise in contract negotiation enhances customer satisfaction while delivering actionable insights that align with profitability and organizational goals. Career aspirations include further advancing sustainable practices within the industry.
Overview
14
14
years of professional experience
Work History
Head of Trade Partnering
Urban Utilities
Brisbane
04.2022 - Current
- Defined and led strategic direction for business unit, ensuring alignment with organizational goals.
- Cultivated an environment of innovation, teamwork, and responsibility.
- Led high-performing, multi-disciplinary team of five distinct business segments including Key Commercial Accounts, Trade Waste, Trade Intelligence, Field Analytics and SAS Laboratory.
- Enhanced cross-segment collaboration, ensuring smooth operational processes.
- Oversaw P&L management, guaranteeing attainment of financial targets.
- Ensured regulatory adherence in the oversight of trade waste management processes.
- Proactively identified and mitigated risks associated with regulatory non-compliance.
- Delivered outstanding services to commercial clients, achieving consistent client satisfaction.
- Directed projects aimed at improving customer relationships.
- Conducted comprehensive market research, uncovering customer preferences and industry trends.
- Utilized insights to inform product positioning.
- Led collaboration among departments to ensure products met customer expectations and strategic aims.
Product and Marketing Manager
Siemens Ltd
Brisbane
04.2021 - 04.2022
- Determined priority customer segments with a data-driven approach.
- Identified and secured strategic partnerships to boost market penetration.
- Developed strategies allowing sales teams to successfully promote product solutions.
- Generated leads through effective management of marketing campaigns and programs.
- Developed comprehensive marketing strategies aligning with company's key objectives.
- Led market research and conducted competitive analysis to drive brand awareness.
- Evaluated strategic positioning to uncover growth opportunities in competitive markets.
- Directed multifaceted marketing strategies for boosting brand recognition, audience engagement, and sales opportunities.
- Managed exhibits at trade shows for effective product and service presentation.
Marketing Manager
Interlate
Brisbane
03.2020 - 04.2021
- Formulated and implemented comprehensive marketing strategies aligned with company's primary objectives.
- Conducted competitive analysis and led market research.
- Strategically assessed market positioning to identify unique opportunities.
- Directed multifaceted marketing efforts to increase brand recognition, attract potential customers, and stimulate lead creation.
- Optimized online presence through effective account management.
- Led trade show exhibits, ensuring effective product or service displays.
- Enhanced sales figures through targeted advertising initiatives.
Key Account Manager / Customer Relationship Manager
Siemens Ltd
Brisbane
01.2011 - 11.2019
- Built and maintained strong, long-lasting relationships with key clients.
- Designed tailored account strategies and identified growth opportunities.
- Drove client success and business growth through strategic account management.
- Established trust by offering reliable guidance and tailored solutions to meet customer expectations.
- Designed strategic approaches for client accounts to align with business targets.
- Enhanced client engagement resulting in business expansion.
- Spearheaded key client contract discussions to secure beneficial agreements for all parties.
- Foster long-term partnerships through collaborative agreements.
- Educated clients on new products and services, aiding them in maximizing purchase value.
- Provided outstanding customer support through timely solutions.
- Performed routine account assessments with clients to gauge performance, pinpoint improvement opportunities, and devise growth strategies.
- Crafted and delivered impactful presentations to target customer base.
Education
GAICD -
Australian Institute of Company Directors
Brisbane, QLD12.2024
MBA -
University of Queensland
Brisbane, QLD10.2010
Certificate IV in Business (Governance) -
Our Community
Brisbane, QLD09.2008
PhD (Molecular Genetics) -
University of Queensland
Brisbane, QLD06.2007
Bachelor Of Biotechnology (Hons) -
Flinders University
Adelaide, SA11.2000
Skills
- Water Sector Expertise
- Strategic Leadership
- Strategic Market Intelligence
- M&A Opportunity Analysis
- Strategic Industry Partnerships
- Stakeholder Relationship Management
- Skilled in Contract Negotiation
- Market Expansion Strategies
- Competitive Research
Timeline
Head of Trade Partnering
Urban Utilities
04.2022 - Current
Product and Marketing Manager
Siemens Ltd
04.2021 - 04.2022
Marketing Manager
Interlate
03.2020 - 04.2021
Key Account Manager / Customer Relationship Manager
Siemens Ltd
01.2011 - 11.2019
GAICD -
Australian Institute of Company Directors
MBA -
University of Queensland
Certificate IV in Business (Governance) -
Our Community
PhD (Molecular Genetics) -
University of Queensland
Bachelor Of Biotechnology (Hons) -
Flinders University
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