Summary
Overview
Work History
Education
Skills
Timeline
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Melissa Elvin-Jensen

Melissa Elvin-Jensen

Sydney

Summary

Dynamic National Retail Manager with Estee Lauder Companies, leveraging exceptional key account relationships and data analysis to drive strategic sales growth. Proven track record in enhancing team performance and optimizing inventory, resulting in significant market share increases. Skilled communicator adept at fostering collaboration across functions to achieve brand excellence.

Overview

20
20
years of professional experience

Work History

National Retail Manager - All Brands

Estee Lauder Companies
07.2021 - 04.2025
  • Led the newly-formed Commercial Retail division to drive retail sales performance, retail strategy, and brand-specific KPI’s across ELC brand portfolio
  • Analysed and communicated retail trends to seek opportunities for further growth. Collaborated with both internal and external stakeholders to provide insights to action with a view to maximise brand performance
  • Built and maintained exceptional key retailer relationships to explore growth opportunities and collaboration to drive sales and positioning.
  • Acted as primary retail contact for staffed channels: Department Stores and work closely with Key Account Managers in non-staffed doors to enhance growth across all channels (SMC, Pharmacy, Online)
  • Planned brand growth targets at or above market to drive rank and market share for each brand and category
  • Ensured retail sales planning accuracy to balance retail and net sales
  • Explored strategic distribution opportunities and liaised with Commercial Director and Brand General Managers for additional data and alignment on recommendations
  • Managed salary costs across all staffed channels. Negotiated with retail partners as required to align on staffing requirements
  • Led and developed the Commercial Retail team to enhance performance and engagement. Cascaded strategic pillars to ensure a culture of high performance
  • Collaborated across all functions to enhance brand performance

National Sales Manager - Estee Lauder

Estee Lauder Companies
08.2017 - 06.2021
  • Enhanced retail and net sales performance for the Estee Lauder brand via accurate sales planning, driving rank and market share, ensuring a balance of sell in and sell thru across all retailers
  • Built and maintained exceptional retailer relationships to enhance performance
  • Led sales strategy of all channels for the brand which included established and newer channels to retain loyal and recruit new consumers
  • Collaborated with marketing and education to ensure brand excellence in execution for launches, activations, and brand service strategy
  • Analysed retail trends to seek opportunities for further growth in line with brand strategy. Worked with both retail partners and internal teams to maximise those opportunities through collaboration of clear action plans
  • Led the Specialty Multi Key Account Management responsibilities for Estee Lauder Companies (all ELC brands), collaborating with retail partners to build results, processes, and efficiencies across ELC
  • Led and developed the Estee Lauder retail team to enhance performance and engagement. Aligned the team in the vision of the brand while providing clear direction on actions required to drive performance
  • Presented Brand Sales Strategy to retail partners twice-yearly and to Retail Field Executives quarterly to align the team in the vision, provide updates, and enhance engagement and performance

National Education Manager - Clinique

Estee Lauder Companies
09.2009 - 08.2017
  • Developed and led the Clinique Education Strategy with a Commercial mindset to drive KPI sales results and team engagement
  • Built capabilities to drive retail success for the brand
  • Adapted Global Learning and Development Programs in line with local needs
  • Created Adult Learning Programs in line with local Business Requirements
  • Facilitated National and State in-person Training
  • Spearheaded the incorporation of virtual try-on technology for teams, enhancing the consumer experience
  • Presented Education Strategy and KPI results at Retailer Strategies

State Education Manager - Clinique

Estee Lauder Companies
10.2005 - 08.2009
  • Facilitated education programs to develop capabilities required to achieve business results and consumer engagement
  • Provided instore coaching to develop service skills and product knowledge
  • Mentored new educators, providing guidance on best practices in adult learning environment and classroom management
  • Collaborated with marketing and sales team to enhance commercial outcomes

Education

Bachelor of Arts - Education

University of Canberra
Canberra, ACT

Skills

  • Ability to analyse data to formulate and drive strategy to maximise sales
  • Exceptional key account relationships
  • Collaborative sales performance enhancement
  • Skilled in driving team performance
  • Accurate sales forecasting and inventory optimization
  • Excellent communication, negotiation, and presentation skills
  • Comprehensive knowledge of the beauty industry
  • Excellent ability to work in a fast-paced environment
  • Skilled in Excel and PowerPoint applications

Timeline

National Retail Manager - All Brands

Estee Lauder Companies
07.2021 - 04.2025

National Sales Manager - Estee Lauder

Estee Lauder Companies
08.2017 - 06.2021

National Education Manager - Clinique

Estee Lauder Companies
09.2009 - 08.2017

State Education Manager - Clinique

Estee Lauder Companies
10.2005 - 08.2009

Bachelor of Arts - Education

University of Canberra

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Melissa Elvin-Jensen