Melissa Fernandes
Melbourne
Summary
Dynamic freelancer through my own business, MelissaDigital, excelling in content creation and client communication. Adept at problem-solving and multitasking, I developed tailored digital marketing strategies that enhanced brand visibility and fostered client satisfaction, resulting in repeat business and referrals. Committed to delivering high-quality work under tight deadlines.
Overview
5
5
years of professional experience
Work History
Freelancer: Social Media Content
MelissaDigital
11.2024 - Current
- Developed digital marketing strategies to enhance brand visibility across various platforms.
- Managed client projects, ensuring timely delivery and alignment with client objectives.
- Conducted market research to identify trends and inform content creation strategies.
- Managed multiple projects simultaneously while maintaining a high level of attention to detail and organization.
- Enhanced client satisfaction by delivering high-quality work within deadlines.
- Analyzed user feedback to gather input and identify areas required for improvement.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
Barista Shift Supervisor
One by One Cafe
07.2023 - Current
- Prepared and served high-quality beverages while maintaining cleanliness and organization of workstations.
- Assisted customers in selecting menu items, ensuring a positive and engaging experience.
- Operated espresso machines and equipment, following safety protocols to ensure operational efficiency.
- Trained new baristas on beverage preparation techniques and customer service standards.
- Supervised daily operations, ensuring efficient workflow and adherence to safety protocols.
- Collaborated with management to develop strategies for reducing operational costs and improving efficiency.
- Resolved customer issues promptly, enhancing overall satisfaction and service quality.
- Monitored team performance, providing feedback and support to foster professional development.
- Managed cash handling procedures, maintaining accuracy in financial transactions and minimizing discrepancies in daily reconciliations.
Barista
Mr Nomane
02.2021 - 07.2023
- Provided exceptional customer service, ensuring a welcoming environment for all patrons.
- Prepared high-quality beverages, consistently meeting customer preferences and dietary requirements.
- Trained new baristas on coffee preparation techniques and equipment operation for improved efficiency.
- Maintained cleanliness and organization of workstations, adhering to health and safety standards.
- Resolved customer complaints professionally, fostering positive relationships and repeat business.
- Maintained a clean and organized workspace for optimal productivity and safety.
- Contributed to a positive team environment through effective communication and collaboration with colleagues.
- Cleaned counters, machines, utensils, and seating areas daily.
Education
Bachelor of Business - Digital Communications
Deakin University
Melbourne, VIC03-2026
Diploma of Business -
Deakin College
Melbourne, VIC01-2021
Skills
- Problem-solving
- Time management
- Attention to detail
- Customer support
- Video editing
- Photography services
- Task prioritization
- Bookkeeping services
- Multitasking and organization
- Client communication
- Invoicing and billing
- Content creation
Timeline
Freelancer: Social Media Content
MelissaDigital
11.2024 - Current
Barista Shift Supervisor
One by One Cafe
07.2023 - Current
Barista
Mr Nomane
02.2021 - 07.2023
Bachelor of Business - Digital Communications
Deakin University
Diploma of Business -
Deakin College
Deakin Talent, FreelancingHUB
From March to May 2025, I participated in Deakin Talents FreelancingHUB program. During this time, I collaborated with eight other students, a project manager and senior intern on a not-for-profit project, collecting data about sustainable textile practises and recommending potential clients to Katrina Naish, owner of A Fitting Connection. My role within this team was client liaison, whereby, I was in direct contact with Katrina, updating her on our teams progress through, organising meetings and providing information to the team from the client. This role worked hand in hand with researching and organising potential clients that Katrina could potentially approach through her business. At the end of our program, myself and three other students presented our findings and recommendations to our client Katrina and to the whole of the Deakin Talent and FreelancingHUB teams.
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<ul> <li>Executed comprehensive social media marketing strategies to elevate brand visibility.</li> <li>Created consistent, engaging content across multiple platforms to enhance messaging.</li> <li>Monitored client engagements and provided insights to improve interactions.</li> <li>Tracked product sales through social media analytics, generating reports for campaign optimization.</li> <li>Scheduled and published posts on various channels to maximize audience reach.</li> <li>Developed event marketing strategies to boost attendance and engage target audiences.</li> <li>Designed promotional materials such as flyers and banners for events.</li> <li>Coordinated logistics for events, ensuring seamless execution of all activities.</li> </ul> at Flirtcard<ul> <li>Executed comprehensive social media marketing strategies to elevate brand visibility.</li> <li>Created consistent, engaging content across multiple platforms to enhance messaging.</li> <li>Monitored client engagements and provided insights to improve interactions.</li> <li>Tracked product sales through social media analytics, generating reports for campaign optimization.</li> <li>Scheduled and published posts on various channels to maximize audience reach.</li> <li>Developed event marketing strategies to boost attendance and engage target audiences.</li> <li>Designed promotional materials such as flyers and banners for events.</li> <li>Coordinated logistics for events, ensuring seamless execution of all activities.</li> </ul> at Flirtcard