Melissa Janelle Bonadio

Develop Product Ranges to align with the company's Go To Market strategy:

• Assist Category Manager with business calendar for seasonal launches.
• Conduct market scopes to analyse competitor products, price points, specifications and innovation.
• Research trends from overseas that are relevant to the bedding market.
• Develop bedding accessory ranges for key retailers that introduce innovation to the range, along with products to fill range gaps / opportunities for that retailer across many brands.
• Present proposed ranges internally and collaborated with the greater business to confirm final product ranges.
• Collaborate with Operations, Finance and China factory for product costing to ensure best costs are obtained.
• Work with Sales Account Manger, Finance and CEO to ensure financial hurdles are met.
• Brief Marketing on new ranges for required artwork and potential brands.
• Create presentations for seasonal range launches.
• Organise samples for presentations.
• Present seasonal ranges to the retailer.
• Create product codes and specification sheets for confirmed product ranges.
• Approve final artwork for confirmed ranges.
• Obtain samples and test reports for new product ranges.
• Assist Category Manager with strike rate analysis.
• Communicate with retailer buyers when required.
• Assist in managing work load of direct reports.

Project Work:

• Lead a packaging project sourcing new recycled polybags from China that halved the businesses packaging costs and aligned with the sustainability strategy. Organised regular meetings with key people & created spreadsheets to track progress.
• Successfully introduced ranges of natural filled and memory foam bedding products to the market that continues to grow.
• Created multiple ranges of products that were sold into the New Zealand market that resulted in hitting the company strategy of attracting new business.
• Involved in bringing Pronto database to the business and collaborated with the greater team to ensure any potential issues were addressed before roll out.
• Worked on successful housebrand opportunities for major retailers resulting in an increase in sales and profit.

Mentoring of Trainee Product Manager:

• Worked with new employee & trained her on product and business practices.
• Assisted with managing work load and communication with her peers.
• Provided guidance on creating product ranges for their accounts and how to present to the retailer.
• Provided guidance on the costing process and financial hurdles.

• Conducted market scopes to analyse competitor products, price points, specifications and innovation.
• Researched trends from overseas that were relevant to the bedding market.
• Developed bedding accessory ranges for key retailers that introduced innovation to the range, along with products to fill range gaps / opportunities for that retailer across many brands.
• Presented proposed ranges internally and collaborated with the greater business to confirm final product ranges.
• Collaborated with Operations, Finance and China factory for product costing to ensure best costs were obtained.
• Worked with Sales Account Manger, Finance and CEO to ensure financial hurdles were met.
• Briefed Marketing on new ranges for required artwork and potential brands.
• Created presentations for seasonal range launches.
• Organised samples for presentations.
• Presented seasonal ranges to the retailer.
• Created product codes and specification sheets for confirmed product ranges.
• Approved final artwork for confirmed ranges.
• Obtained samples and test reports for new product ranges.

• Created promotions for the online platform.
• Researched and developed new products to meet customer demands.
• Maintained accurate product information by diligently updating database records in a timely manner.
• Conducted regular competitor analyses to stay informed on industry trends and adjust pricing strategies accordingly.
• Oversaw daily operations of e-commerce platform, monitoring system performance and troubleshooting technical issues as needed.
• Added, updated and removed product from e-commerce systems.
• Uploaded digital media to online storefront, auction sites or other shopping Web sites for advertising purposes.
• Inspected landing pages, product information and checkout options to verify visual appeal, accuracy and usability.

• Product sku set up in data base.
• Assist with gold seal product sign off.
• Assist with bed set up for presentations.
• Point of call for the whole product team and assisted with any / all requests for assistance.
• Communicated with key stakeholders in the business to assist the team with seasonal range launch.
• Answered consumer questions from the Customer Service team.
• Printed and collated seasonal presentations.
• General adhoc duties.