Melissa Reed
Summary
Sales professional with strong record of driving revenue growth and building lasting client relationships. Skilled in strategic planning, negotiation, and market analysis. Known for effective team collaboration and adaptability in dynamic environments, ensuring reliable delivery of results. Equipped with strong communication skills, problem-solving abilities, and client-focused approach to exceed sales targets.
Overview
15
15
years of professional experience
Work History
Sales Account Manager
Multi-Color Corporation
04.2021 - Current
- Preservation of existing business and development of new business opportunities through sales leadership.
- Identification and initiation of new Business Development opportunities.
- Leadership and mentoring of customer service support staff.
- Developed and maintained strong relationships with key accounts to drive client satisfaction.
- Strategic management of customers ensuring appropriate call cycles and communications are maintained.
- Ensuring tight deadlines are met through liaising with bottling facilities and managing label projects internally.
- Collaborated with cross-functional teams to address client needs and deliver tailored solutions.
- Developed and executed strategic sales plans to drive revenue growth across multiple accounts.
- Strong communication skills supporting relationships with internal departments to ensure costing, quoting, production and delivery best practice for my clients.
- Ongoing management and reporting of accounts through Salesforce.
- Monthly presentation of new business pipeline to ANZ leadership team.
Technical Sales Manager - Packaging and sustainability
CSG Talent
02.2019 - 04.2021
- Providing sales support to consultants in order to identify a customer need.
- The main point of contact for key clients, visit existing and prospective accounts daily.
- Investigating competitors' capabilities and solution based selling CSG Talent services.
- Working closely with senior management to compile a list of prospect accounts and creating a sales strategy based on market research and sales data.
- Identify new business opportunities specifically within the print and packaging market and tailoring a solution to each individual customer.
- Provide after sales service to key clients, including assistance for any services offered following up on any queries including customer complaints.
- Building and developing long-term relationships with clients.
- Offering specific company services relevant to the client through identifying a need, managing and interpreting their requirements to feedback internally to the team of consultants.
- Negotiating fee's along with contract terms and conditions to meet both client and company needs.
- Negotiating long-term contracts and upselling customers into additional services such as Talent pipelining and Market mapping.
- Overseeing all key customer accounts at ensure smooth delivery of CSG Talent services.
- Follow up on all placements or services provided by internal consultants to ensure customer satisfaction with services provided following up on any problems should they arise.
- Providing detailed sales reporting to management and presenting gaps in the market where CSG Talent can capitalise.
UK Technical Sales Manager
Essentra Packaging
12.2017 - 01.2019
- Cultivated relationships with key clients, driving long-term partnerships and repeat business opportunities.
- Managing reports and opportunities through Salesforce.
- Managing and developing key customer accounts.
- Negotiated contracts with major clients, ensuring alignment with company objectives while maximizing profitability.
- Work alongside renowned beauty & FMCG brands to develop products and seasonal gifting / coordinating sales samples for retailers and monitoring products right the way through to full production.
- Work closely with packing technologist / design agencies to develop innovative ideas to promote the brand name and enhance the consumer experience.
- Chasing leads and following up on opportunities to generate sales.
- Experienced in Power Point and able to deliver a presentation to a high standard in front key stakeholders in a confident and professional manner.
- Working alongside the internal customer services team and operations team to on new product developments.
- Generating monthly sales reports and monitoring customer trends.
- Improves product marketability and profitability by researching market opportunities; improving product packaging; coordinating new product development.
- Ability to identify marketing opportunities by consumer requirements, defining the market and competitor's strengths and weaknesses.
- Networking with companies within the industry.
Technical Sales Representative
Essentra Packaging
01.2016 - 11.2017
- Internal Sales Supervisor.
- Spent 6 months as a project lead closing a site in Northampton and transferring work, machinery and WIP to Newport.
- Managing key customer accounts within the FMCG and beauty sector such as Muller Dairy, Beiersdorf, Boots.
- Weekly customer visits to identify any potential issues, new business with opportunities to quote.
- Extensive knowledge of value-added services such as foiling/embossing.
- Trained in EFI Vision software/ PSA Planning Software.
- Implementation and training of new processes to the customer services department.
- Creating Master estimates within the Vision system.
- Support the customer services team offering technical support.
- Processing customer orders and forecasting.
- Comprehensive understanding of customers, habits / trends with key accounts.
- Building and maintaining customer relationships.
- Using reports to pull relevant data in order to analyse figures and report profits and losses based on gross margins and run speeds on shop floor.
- Coming up with strategic plans to better efficiencies through production in order to increase the profit margin.
- Purchasing raw materials and liaising with suppliers.
Branch Sales Manager
Flexitallic Limited (Oil and Gas)
02.2015 - 01.2016
- Responsibility for ensuring operations are running smoothly and ensuring the service levels are of the highest standard possible.
- Maintaining good customer relationships with key accounts such as: Weir Minerals, Tata Steel, BOC Gases, Dow Corning. Delivering high quality services from early enquiry stage to Despatch.
- Mentored and trained staff, fostering a high-performance culture focused on achieving targets.
- Ensuring the branch is recognizing potential new prospect accounts as well as maintaining and developing existing accounts.
- Visiting Customers to identifying potential up sells in order to grow accounts.
- Developed and implemented sales strategies, enhancing market presence and customer satisfaction.
- Maintaining high levels of communication throughout the branch encouraging the team and ensuring they share the same goals and objectives in order to progress forward.
- Had experience in a pressurised manufacturing environment in which we work against the clock to provide a first-class service for customers when goods need to be turned around fast and effectively for same day delivery.
Sales Supervisor
Flexitallic Limited (Oil and Gas)
03.2011 - 02.2015
- Responsibility for small team of sales administrators to ensure service levels are first class, enquiries are dealt with as soon as my team receive them, and quotes are issued in a timely manner.
- Maintaining a good customer relationship with suppliers and customers.
- Dealing with Sales orders/Purchase orders and contract reviewing, Offering technical advice and support on our group products.
- Coaching and Monitoring staff performance.
- Dealing with customer complaints and making sure the customer is happy with the outcome.
- Completing inventory counts to monitor stocking levels.
- Having overall responsibility for profit margins and where necessary negotiating prices with suppliers and also customers.
- Compiling customer price lists/bids/tendering for contracts.
- Dealing with goods inwards/outwards.
- Compiling sales reports/ presentations using Microsoft Applications.
- Prospecting New Customers/Growing business in existing customer accounts.
- Experience in a manufacturing environment, Experience with Sage, Goldmine (CRM system), Access and QAD.
Education
High School Diploma -
Abersychan High School
South Wales07-2005
Skills
- Sales Management
- Customer Service
- Manufacturing Process
- Solution selling
- Client relationship building
- Supply Chain
- Deadline Management
- Public Speaking
- Problem Solving
- Challenge Embracement
- Sales strategy development
Key Competencies And Skills
- Nearly 15 years' experience in providing world class customer service in a sales position.
- Over 5 years' experience in a sales management role within the print and packaging industry.
- Comprehensive understanding of all aspects of the manufacturing process and supply chain.
- Good oral and written communication skills.
- Excellent organizational skills.
- Ability to multitask and work to tight deadlines.
- Sociable, confident and a good public speaker.
- Embraces challenges.
- Natural problem solver.
Languages
English
Native or Bilingual
Timeline
Sales Account Manager
Multi-Color Corporation
04.2021 - Current
Technical Sales Manager - Packaging and sustainability
CSG Talent
02.2019 - 04.2021
UK Technical Sales Manager
Essentra Packaging
12.2017 - 01.2019
Technical Sales Representative
Essentra Packaging
01.2016 - 11.2017
Branch Sales Manager
Flexitallic Limited (Oil and Gas)
02.2015 - 01.2016
Sales Supervisor
Flexitallic Limited (Oil and Gas)
03.2011 - 02.2015
High School Diploma -
Abersychan High School