Mo Nguyen ( Melissa)

• Responsible for managing Product, Price, Place and Promotions of Lenovo's commercial products including Notebook, Desktop, Workstation, Visual… offering within Vietnam, Laos, Cambodia, Myanmar market.
• Oversaw sales, marketing, and business development goals.
• Identified and maximized sales opportunities and increased customer retention rates.
• Collaborated with sales, marketing and support teams to launch products on time and within budget.
• Product: Decide on consumer product offering in alignment with local market demand and Lenovo's financial objectives. Quarterly portfolio planning and daily fine tuning of product offering.
• Price: Set price points for Commercial/SMB products based upon internal and external data analyses. Continuously ensuring price is competitive to secure run rate and targeted sales out.
• Place: Ensure sufficient product availability at targeted distributors in cooperation with Distribution Account Managers – to enable forecasted sales out tracks.
• Promotions: Decide, execute and manage promotional activities to secure the right demand on focused inventory. Aligning with channel sales organization and Distributors to prioritize sales focus and related sales activities on weekly basis.
• Execute, Initiate & drive 4P/ marketing campaign and demand gen activities for SMB Segment
• Commercial segment GTN (contra) management including: LGP and non – LGP Programs.
• Partner (rebate) Program definition and Management
• Establish relationships based on trust with business partners to serve their organizations more effectively.
• Achievements: Drove SMB Business Revenue from 8.5 million USD to 14.6 million USD (increase 71.7% on 3Y) in 2020. Contribute 54.9% profit to total country portfolio (Vietnam).

• Responsible for: Lead T2 Channel as Lenovo Business Partner (BP) both managed and authorized Business Partners for South Viet Nam.
• Responsible for selling Lenovo Consumer products (Notebook, Traditional Desktop, All in One, 2in1, Tablet, Smart Devices and S&P
• Manage Business Partner as in Sell thru (ST), Sell out (SO), Week of Inventory (WOI) and aging to be align with Lenovo and Business Partner guidance.
• Co-operating with Business Partner to create and manage activities including marketing, advertising, offline and online Sales, promotions, training, in-store program and etc.
• Manage Business Partner to grow in Lenovo direction especially premium market in Gaming, Ultra Slim and 2in1 platform.
• Key Achievement:
• Contribute together with team to drive GFK of Lenovo to no 3 on FY15 and double digit for Tablet in FY15

Responsibilities:
• Manage and build up T2 channel partner in southern of Vietnam (Retailer/ Reseller/ VAR) to achieve assigned sell thru quota.
• Partner Business Development Plan; Partner Sell – through support

Key achievements:
• Retailer development with L3F activities at touch points. Developing end-users’ program at key retailers and increasing brand awareness. These affected to increase sell thru/ sell out number up 300% vs FY12. Double extend the channel system in South/Central Region

Responsibilities:
• Serves as the expert to the partner for extremely complex information regarding products, promotions, and configurations of Personal Systems Group. Promotes HP offerings to become a key part of the partner's business
• Manage Business Partner as in Sell thru (ST), Sell out (SO), Week of Inventory (WOI) and Aging to be align with HP and Business Partner guidance.
Key achievements:
• Successful in hunting and build up new T2 commercial partner in FY11 for PSG HP Vietnam, make 2 Notebook fulfillment deal (5000 units with revenue $2,5M), this revenue contributes to hit country shipment number Q4 FY11 to $25M and this contribute for HP maintain and rank number 1 IDC in Notebook segment

Responsibilities:
• Developing and managing budget support for PR/SMB activities (MDF fund).
• Working with and influencing external business/marketing partners such as Intel &AMD to shape co- marketing programs and to fully leverage Market Development Funds (MDF). Assuring HP branding standards are adhered to at all partner/customer touch points
• Communicating & execution trade show/event roadmaps to key internal and external stakeholders/partners. Selecting and managing third-party vendors for marketing activities.
• To drive BTL with highest ROI and be differentiate amongst the competitors

Key achievements: Planning, negotiate & successful to deal with alliance partner such as Intel/ AMD to pull coo- marketing fund for co – marketing activities in FY10 with $1.5M support for sale and branding activities with highest ROI.